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Starlight Analytics blends time-tested research methods and alternative data sources to deliver actionable insights for sustainable brand growth.
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Dana Stanley
Greenbook’s Chief Revenue Officer
A Guide to Market Research for Product Launches and the Top Experts
Pre-launch brand product and service market research is foundational for a successful brand, product, or service launch, providing a deep understanding of the market landscape and consumer preferences. Identifying target audience preferences is key, enabling businesses to customize offerings to match customer needs effectively. Analyzing competitors' strategies is also crucial, allowing businesses to differentiate, identify gaps, and create unique selling propositions in a competitive market.
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Featured Experts in A Guide to Market Research for Product Launches and the Top Experts
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129 results
in Business Issue: Brand / product / service launch
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NewtonX
Full Service
Qualitative Research
Quantitative Research
Featured Expert
Featured Expert
NewtonX
Full Service
Qualitative Research
Quantitative Research
NewtonX empowers businesses launching new brands, products, or services by connecting them with verified experts. Our AI-driven NewtonX Graph ensures precise insights from 1.1 billion professionals, providing decision-quality data for successful market entry.
Why choose NewtonX
100% ID-Verified
1.1 billion reach
140 industries globally
Niche audiences
Custom recruiting
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Vernon Research Group
Full Service
Focus Group Facility
Recruiting
Featured Expert
Featured Expert
Vernon Research Group
Full Service
Focus Group Facility
Recruiting
At Vernon Research Group, our advanced-degreed analysts and seasoned strategists specialize in brand, product, and service launches. We deliver actionable insights through mixed methods research, expert moderation, and tailored analysis to propel your organization forward.
Why choose Vernon Research Group
Advanced analysis experts
Senior level team
Business expertise
Tackle difficult projects
98% show rate
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The Sound Research UA Inc.
Data & Analytics
Consulting
Full Service
Featured Expert
Featured Expert
The Sound Research UA Inc.
Data & Analytics
Consulting
Full Service
The Sound is a global agency specializing in brand, product, and service launch strategies. Our expert team utilizes innovative market research techniques to uncover consumer insights, driving impactful brand connections and successful market entries worldwide.
Why choose The Sound Research UA Inc.
We are outcome driven
We put empathy first
We see humans in data
We see what others don't
We drive real growth
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CatalystMR
Data Collection
Full Service
Panels / Communities
Featured Expert
Featured Expert
CatalystMR
Data Collection
Full Service
Panels / Communities
CatalystMR is a leading global market research firm specializing in brand, product, and service launches. With 55 million+ targeted consumers and professionals, we deliver precise insights through tailored panels and expert survey programming to ensure your success.
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The Sound Research UA Inc.
We are a full service market research agency and we help brand owners and ad agencies understand people and solve marketing challenges.
NewtonX
We’re the only B2B research company that solves the challenges of today’s insights leaders by connecting them with verified business expertise.
CatalystMR
CatalystMR is a global panel and MR services leader with 55 mil+ consumers, B2B and healthcare professionals across 59 countries.
Vernon Research Group
Our experienced analysts and business experts help organizations make decisions with confidence thru thoughtfully designed and well-executed research.
Provoke Insights
Provoke Insights is a full-service market research firm specializing in branding, advertising, and content marketing for B2C and B2B markets.
TRC Insights
Research & analytics experts in communities, message prioritization, pricing research, segmentation, conjoint, brand equity, product dev research.
Veylinx
Reveal what consumers truly value with behavioral research.
Suzy
Smarter insights, faster decisions. With Suzy’s AI-powered, connected research platform, test more and guess less. In other words: assume nothing.
Track Opinion
Global research firm providing custom B2B, B2C, CATI, & healthcare research with advanced analytics & multilingual expertise for impactful insights.
IMR Institute for Marketing Research
IMR Institute for Marketing Research has a wealth of services at its fingertips to support you throughout Germany and Europe with your research needs.
Fastuna
Innovate with confidence! Fastuna is a hassle-free consumer insights platform. Validate product and marketing decisions with real people in 24 hours.
End to End User Research
• Qualitative research, UX, Ethnography, IDIs • High Quality Recruiting • Focus Group/Mock Jury Rooms • Kitchens/CLT on site • Usability Labs
Material
Material is a global customer experience transformation company building a better kind of world.
incling
We specialise in building engaging online communities of all shapes and sizes to help you generate powerful audience insight.
aytm
aytm’s automated platform empowers you to gain powerful insights, explore a deeper understanding of your consumer, and evolve your ideas in real-time.
Magnet, Inc.
Magnet designs and implements market research studies to develop compelling brands, marketing communications programs, products, and services
Curion
At Curion, we provide world-class insights. From quantitative to qualitative product research, we apply proven industry-leading, innovative methods.
Target Research Group
Quality full-service offering strategic, hands on product research design, execution, processing, analytical services and legal research since 1986.
AMC Global
AMC Global delivers insights from real consumers in real markets to help you optimize your launch strategies.
Cambri.io
AI powered insights for more successful product launches.
FIREFISH
Delivering the Competitive Edge that brands and businesses seek, powered by a deep understanding of Humans, Culture and Data.
HumanBranding Inc.
HumanBranding uses Applied Anthropology Thinking™ to go deeper beneath the surface to better understand human behavior. Named Top 10 MR firm 2025!
Vision One Research
Award-winning international full-service strategic insight agency for high-quality Consumer and B2B brand, innovation & communications research
BrandIQ
BrandIQ is a leading Los Angeles-based consumer market research, consumer insights, brand strategy, and innovation firm
Latana
Latana is a leading consumer insights platform developing the next generation of brand tracking tools for marketers, brand leaders and strategists.
Insight By Design
We are a modern, bold & ambitious agency that delights our clients with a winning combination of design thinking, technology, & human connection.
Panoplai
Panoramic research platform that uses AI to uncover meaningful, nuanced insights by integrating all your data sources into a single source of truth.
Eris Strategy
Eris Strategy uncovers insights that drive growth through evidence-based strategies.
Matrix Sciences International, Inc.
Proven protocols. Superior products. More than half of the top 20 food and beverage manufacturers and QSRs rely on Matrix for sensory insights.
Think Group - Austin
We are in the heart of Austin giving you the best in and out access to our facility. With our state-of-the-art one-way mirror focus group rooms.
The Thick Data Company
See your brand through their eyes—webcam interviews that uncover the feelings, frictions, and moments that shape real customer experience.
Spill the Tea Insights
Method agnostic custom boutique research firm specializing in uncovering the messy truth about your consumers.
Glocal Insight Co., Ltd.
Highly-skilled international research consultants with 20+ years of full-service market research experience. Global + Local = GLocal Insights
Logica Research
Logica Research is a full service, boutique research firm providing B2B and consumer insights to organizations to improve people's financial lives.
B2B International
B2B International is a leading global business-to-business market research consultancy providing customized b-to-b research and intelligence studies.
Zappi
See your product innovations and advertising ideas through your audiences eyes with the leading consumer insights platform.
Highlight
Highlight's agile in-home product testing platform streamlines data collection, logistics, and analytics. >90% completion rates and <1 week to data.
SperlingQual, Inc.
SperlingQual is a full service qualitative market research shop infusing brands with strategy by providing expert moderating and actionable insights
Mission Field
A global consultancy specializing in innovation, renovation, strategy & insights for consumer products companies.
The Mix Global
We are an independent, international insight consultancy built to unlock growth through empathy, strategy, and cultural edge.
thinqinsights
thinqinsights is an insights consultancy committed to helping our clients uncover the why.
Euromonitor International
We offer award-winning global data analytics and research into markets, industries, economies and consumers.
CASA Demographics
Largest Nationwide Qualitative Panel of Hispanic and Asian-American Segments / Multilingual Recruitment, Moderation & Analysis / Decades of Expertise
Realistic Management Consultancy
Specialists in Qual & Quant. FGD facilities, one way viewing mirror, live streaming facilities. Consumer, Healthcare, Mystery Shopping, B2B, B2C etc.
Clearworks
We help orient your business around your customer to drive more meaningful human connection and design inspired products, services, and experiences.
Designology
Our consumer testing platform, Pivot, features in-context shelf / e-comm testing with realistic shopping environments and behaviorally-driven surveys.
Good Run Research & Recreation
Using custom, qualitative research solutions, we’re seriously GOOD at translating what your consumers say, do, think, & feel into actionable insight.
Touchstone Research, Inc.
Full-service market research company providing qualitative, quantitative, qual recruitment, UX and online community panel solutions.
Spikes
Learn how to excite people and win customers through our extensive database of Excitement Points®.
SKIM
Global insight-based consultants helping leading companies optimize their marketing strategies.
Nexxt Intelligence | inca
Nexxt Intelligence is the Toronto-based research-technology company behind inca, the conversational AI suite for deeper insights, faster.
Fuel Cycle
Fuel Cycle accelerates decision intelligence for legendary brands.
QuestionPro
QuestionPro is a leading full-service survey software and audience provider approved by over 96% of reviewers across the Internet.
BoltChatAI
BoltChatAI is an AI-powered, fully automated qualitative research tool, here to revolutionise market research with our "Qual at Scale" capability.
nobrainer universe
Strategic Data & custom Market Research consulting with Behavioral Science delivering forward looking data to help your business create value
Milieu Insight
Milieu collects and analyses global consumer opinions and behavioral data in real-time, delivering impactful insights at speed.
Lamppost Insights, LLC
A full-service strategic research and brand consultancy, designed to support immediate needs, but also illuminate and inspire the best path forward.
Current Forward
Current Forward is a consumer insights firm that helps brands find fresh ways to be relevant.
Flying Horse
A full-service marketing agency located in Bozeman, MT with over 20 years of experience in market research, brand development, advertising, and more.
Bamboo Brands
Bamboo Brands validates food innovations in Europe by capturing real in-store behavior to predict success before market launch.
PROVOKERS
Brand & Business Strategic & Market Research Consultancy for Latin America & Caribbean.
Phase 5
Brand & Communications, Innovation and New Product Development, Experience Strategy & Design, Customer Experience.
Stitch Marketing Research
We bring a human element to market research to drive real-world decision making.
EurekaFacts
Helping you succeed through full-service research, qual & quant data collection, advanced analytics. ISO 20252 certified. Secure environment.
Axanteus Research
A leading full-service market research firm offering customized research designed to suit your research needs across Asia Pacific and EU5.
CMI
CMI is your research and data enablement partner that develops strategies and innovations to power top Fortune 500 companies.
Reach3 Insights
Reach3 Insights is a full-service research consultancy that develops scalable, conversational insight solutions for today’s modern, agile enterprise.
Qic Research, LLC
Qic is a smart, creative, and insights-driven qualitative research agency intent on delivering a contextual understanding of consumers to clients.
Sugata Research
Sugata Research brings a more personal approach to qualitative research in Japan. Our mission is to deliver big thinking but with a small scale feel.
BDSA: Cannabis Data and Insights
The premier insights and analytics company for the cannabis industry, providing sales trends, consumer insights, and market forecasts.
Proactive Worldwide, Inc.
Proactive Worldwide is a top competitive intelligence company offering PhD-level primary research and analysis, and tools-driven secondary research.
Wyckoff Partners
Wyckoff Partners elevates the qualitative research experience through a focus on decoding the meaning of human interactions in research settings.
TGM Research
At TGM, we are helping individual researchers and businesses collect first-hand data and deliver high-quality market research insights, worldwide.
SIS International Research
SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.
Werk Insight
Werk Insight is a full-service B2B market research agency.
Catalyx
We help the world's best CPG brands to look beyond the obvious to achieve predictable innovation success
Robas Research Pvt. Ltd.
A full service Market Research Firm in every sense of the term, Robas Research provides data collection services, project management.
Rival Technologies
Rival Technologies is a mobile-first conversational market research platform that captures authentic, genuine, and in-the-moment insights.
ALTIANT
Present in 15+ key luxury markets, ALTIANT helps marketing researchers make calculated decisions in the luxury goods and wealth management industries.
Try&Tell
Fast, easy, affordable video-based product testing at home. Get realistic insight on true product performance - all in 10 days!
Bulbshare
Leading collaboration platform empowering brands to engage directly with customers, fostering real-time insights and authentic content creation.
SMG
SMG is an enterprise-level experience management (XM) provider that offers a software with a service (SwaS) solution.
Outset AI
Let AI conduct and synthesize video, audio, and usability sessions with hundreds of participants at once.
Burke, Inc.
A 100% employee-owned, WBENC-certified Women’s Business Enterprise that seamlessly unites marketing research, strategy, innovation, & education.
InterQ Research LLC
Headquartered in Silicon Valley, InterQ delivers innovative market research for the tech industry, including qualitative, quantitative, and UX.
Horowitz Research, A Division of M/A/R/C Research
Horowitz is known for our pioneering work among Latine/Hispanic, Black, Asian, LGBTQIA+, Gen Z, people with disabilities, and other diverse consumers.
Attest
One platform to deeply understand your current customers, future consumers or both side-by-side. Smart global research with predictable costs.
Schaefer
Award-Winning, Full Service Global Market Research. Actionable insights for the food, beverage, personal care, and home goods sectors.
Sprout Insight
Sprout Insight is a research company that offers quantitative and qualitative research services.
Clarion Research
Full service provider of qualitative, quantitative, & integrated marketing research & consumer insights. Delivering clear and actionable analysis.
Dig Insights
Dig Insights is a tech-enabled research company that helps our clients understand consumer decision-making so that they can shift it in their favor.
Knit
Knit helps researchers run agency-quality quant + qual research at DIY costs, through Researcher-Driven AI.
Focaldata
Focaldata is a co-worker for consumer insight. Share your objectives, and it will build a plan, conduct hundreds of interviews, and deliver insights.
TeenVoice
TeenVoice is a research and insights platform designed to get you fast, actionable insights directly from today’s youth.
Inex One
Market research, simplified: access the best expert networks and survey providers - in one platform.
The Harris Poll
A global public opinion, analytics, and market research consultancy that helps organizations navigate disruption and lead with confidence.
RILA GLOBAL CONSULTING
Global consumer insights agency using market research & social media intelligence to uncover what people think,feel &share-driving smarter decisions
OvationMR
IT'S A GREAT DAY FOR DISCOVERING WHY... Connecting great Audiences, Insight Practitioners, and Research Tech—you tell your exceptional story.
Terac
Terac is an AI-powered research platform that conducts personalized, scalable interviews to generate actionable customer insights in hours, not weeks.
Qualtrics
Qualtrics builds technology that closes experience gaps, transforming insight into impact.
W5
Clients hire W5 to uncover human truths that translate into business strategies supporting innovation, brand growth, and memorable campaigns.
Toluna
Toluna empowers you to conduct research without limits by unifying the best of technology, research science, global panel, and made-to-measure service
KASI Insight
A leading provider of research, data, and insights to provide a holistic understanding of Africans; to inform better & faster business decisions
MindFull Quality Research Support
Full-service research support executed with integrity. Supporting all methodologies, Mindfull's team of professionals who know what they're doing.
Alida
Alida helps leading brands create engaged research communities to gather feedback that empowers better customer experiences and product innovation.
Market Logic Software
Market Logic is a SaaS provider of insights management solutions. Our AI platform DeepSights™ equips the business with trusted insights at scale.
Avant Marketing Group
Consumer & Business-to-Business Market Research
Pearl Strategy and Innovation Design Inc
We design strategic solutions for your business challenges.
PowerCX
AI-driven, Targeted and Authentic Consumer Data Solutions
Cultural Logic LLC
On the ground, ethnographic research that reaches people who would never join a focus group. True life, real world insights.
listening247
listening247 owns proprietary AI technology that adds accurate, actionable and timely intelligence to unstructured data from any source and language.
Seurat Group
Seurat Group is an insights-driven consumer packaged goods consulting firm whose mission is to delight consumers with enhanced client brand offerings.
Finch
Finch is an insights-driven brand consultancy. A leading provider of insight communities and AI driven knowledge management.
QRi Consulting
Specialists in In-Depth Qualitative & QualiQuant® Research - UK & WorldWide -
needledrop
needledrop is a research-driven brand and communications consultancy for advertising agencies, marketers, and other qualitative researchers.
Crowst Oy
Crowst delivers fast, relevant and quality consumer insights to Consumer-focused Clients, with speed.
Lepson Research Group
A full-service, custom marketing research firm, providing quantitative and qualitative marketing research services and marketing consulting.
Observation Baltimore
Proactive communication and precise recruiting are the reasons Observation Baltimore consistently delivers and exceeds clients' expectations.
1000 Minds
A decision-making tool for complex choices.
Strategic Research Associates - Spokane
Full service research firm providing recruiting, facilities and surveying throughout the Northwest with over 30,000 database recruits and RDD ability!
Facts 'n Figures
Full-service custom research firm, focus group facility & services. nationwide recruiting, interviewing, & field management. Commercial Test Kitchen.
Environics Research
At Environics Research we unlock human insights to help organizations make better decisions, empowering them to act with creativity and confidence.
Watch Me Think
In-the-moment behaviours. Analysed by humans. Turned into let's-do-it actions.
dichter & neira Latin America & the Caribbean
dichter & neira, with 14 offices in Latin America and the Caribbean is a genuine leading market research company in the region.
IntelliSurvey
Powering Intelligent Research. <br> IntelliSurvey helps clients gain insights through online surveys.
Brilliant Experience
Navigate the Mind, Lead the Market. Harness the power of psychology to spark innovation.
CrisMarti360
CrisMarti360 is consulting firm with a Marketing Research Division among other Business Development Services. We have more than 25 yrs of experience.
CoinJar Insights & Strategy
Customer research and strategic guidance to help product and innovation teams develop, refine, and launch market-ready products and services.
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