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Nexxt Intelligence | inca
Toronto, Ontario, Canada
Why choose Nexxt Intelligence | inca
Deeper Insight, Faster
About
inca is the most powerful and easy-to-use conversational AI toolkit, delivering
deep human understanding at scale through a blend of quantitative and qualitative capabilities.
The inca Conversational AI platform is built upon the combination of:
1) Human-centered design following qualitative research principles of engagement, probing and projective techniques.
2) All the question types and capabilities of a quantitative survey platform
The inca platform provides a highly visual, conversational experience that is validated to provide a better participant experience than traditional online surveys. This, in turn, leads to better quality data and deep diagnostic feedback from rich verbatim data.
Participants can answer open-ended questions and probes by text, voice or video in 90 languages. Insights are delivered in real time through an intuitive dashboard which provides visualizations of all closed-ended questions and uses AI to code the open-ended verbatim.
The inca platform can be used to deliver deeper insight from quant, qual at speed and scale or anything in-between – enabling users to reimagine how they approach online research.
There are 2 other capabilities available with the inca product suite:
- inca SmartProbe API – enables inca’s AI probing of open-ended answers to be integrated in any survey platform.
- AI Coding – auto code open-ended data in minutes or upload an existing codeframe and ask the AI to code the verbatims into it. The researcher is in-the-loop to easily and quickly edit and optimize the AI coding. Available as a web-interface or via API for integration into dashboards and platforms.
Combining inca SmartProbe and inca AI Coding provides a cost-effective, easy-to-implement solution to supercharge ongoing research surveys such as brand, CX and employee programs.
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Agile Market Research
DIY Surveys
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Hybrid & Mixed Methodology Market Research
Mobile Qualitative Research
Mobile Surveys
Online Diaries & Journaling
Online In-Depth & One-on-One Interviews
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inca Conversational AI platform
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The inca Conversational AI platform delivers a much better experience for participants and deeper insight for researchers compared to traditional surveys. For researchers, the intuitive inca Question Builder and templates make it simple to build Conversational AI surveys that deliver qual at scale ...
The inca Conversational AI platform can be used for any industry and with any audience, either consumer or b2b
Better participant experience
For participants, inca's chatbot-led, highly visual interface delivers strong engagement and they day they feel listened to and that their opinion matters due to the individually tailored probing questions.
Deeper insight
Sophisticated AI probing and qualitative projective techniques to understand emotion at scale deliver deep insight on top of all the question types and capabilities (e.g. routing, logic, piping etc) of any survey
Interactive dashboard
All data is shown live on the inca dashboard, with researchers able to easily set up sub-group filters, run cross tabs and export charts to editable powerpoint.
AI Coding
AI is used to automatically theme and code the open-ended responses with the researcher put in the loop if they wish to edit the codeframes
Best in class AI Probing
inca SmartProbe uses principles of neurosymbolic AI to always return a probe that meets market research best practice and high ethical standards.
Video and Voice
Participants can answer inca’s open-ended questions and AI probes by text, voice or video. Using voice and video encourages even greater self-expression and with inca's intelligent AI probing leads to even deeper insights.
Flexible and varied use cases
inca is used for better quant, qual-at-scale and everything in between. inca is widely used for idea, creative and concept development as well as being used for strategic studies to understand consumer motivations and attitudes in depth, with scale
inca SmartProbe API
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inca SmartProbe API adds sophisticated AI probing to any open-ended question scripted in platforms such as Decipher, Confirmit, Qualtrics and many others. The result is not just richer verbatim but more considered answers, more differentiated findings and more actionable insights. Just like there...
inca SmartProbe can be used with any industry and any audience whether consumer or b2b
The best AI probing available
Using principles of neurosymbolic AI, inca SmartProbe will always return a probe that meets market research best practice and high ethical standards.
Easy integration
inca SmartProbe is easy to add to most survey platforms such as Decipher, Confirmit, Qualtrics and many others through a one time integration
Researcher in the loop
The researcher is able to steer inca SmartProbe for specific use cases and objectives. For example, by prompting the AI to focus probing on specific words of interest or even by setting up trained probing models at an individual question level.
90 languages
inca SmartProbe is available in 90 languages covering over 70% of the world's population
Works natively with any survey platform
inca SmartProbe integrates seamlessly into any survey that accepts API integration. For participants the probe appears in real time and looks just like another open-ended question, providing a seamless experience.
Quality Check
inca SmartProbe's Demerit feature provides a live quality score for each open-ended response. Demerit scores can be used independently or in conjunction with other quality to metrics to screen out participants providing poor quality answers
Brand / product / service launch
Brand / product / service repositioning
Defend sales, volume
Defend price premium
Defend market share
Develop, revitalise market
Employee relations, recruitment
Gain new customers
Gain trial
Global, multinational branding
Increase awareness
Increase sales, volume
Increase market share
Social, political, non-profit goals
inca AI Coding
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inca AI Coding accurately auto codes open-ended data in minutes, providing a codeframe equivalent in structure to a human generated codeframe. It also provides a bullet point summary of key learnings from the question. The researcher is in-the-loop to easily and quickly edit and optimize the AI co...
inca AI Coding works with any quantitative open-ended survey data
Quick and accurate
inca AI Coding accurately auto codes open-ended data in minutes, providing a codeframe equivalent in structure to a human generated codeframe
AI Summary
inca AI Coding provides a bullet point summary of key learnings from the question
Researcher in-the-loop
The researcher is in-the-loop to easily and quickly edit and optimize the AI coding. Users can re-name codes, add new codes, merge codes or re-allocate individual verbatims to different codes.
Let AI Code or Use Existing Codeframe
The researcher can ask the AI to generate a codeframe or upload an existing codeframe and ask the AI to code the verbatims into it. Codeframes can be saved for use in future to ensure continuity of coding between repeat waves of studies.
Companion to inca SmartProbe
inca AI Coding has been specially developed to accurately code the longer, more nuanced verbatims that are generated when inca SmartProbe is used to probe open-ended responses.
Compatible with analysis platforms
inca AI Coding is available as a web-interface with data exports to csv, Excel or SPSS. inca AI Coding is also available via API for codeframe integration into dashboards and platforms. inca AI Coding works with over 100 languages. The source la
100+ Languages
inca AI Coding works with over 100 languages. The source language is auto-translated into English and the codeframe generated in English.
Related Services & Software
International Expertise
Brand / product / service launch
Brand / product / service repositioning
Defend sales, volume
Defend price premium
Defend market share
Develop, revitalise market
Employee relations, recruitment
Gain new customers
Gain trial
Global, multinational branding
Increase awareness
Increase sales, volume
Increase market share
Social, political, non-profit goals