Software & Technology

Quantitative Research

Qualitative Research

inca is the most powerful and easy-to-use conversational AI toolkit,&nbsp;delivering&nbsp;deep human understanding at scale through a blend of quantitative and qualitative capabilities. The inca Conversational AI platform is built upon the combination of:1) Human-centered design following qualitative research principles of engagement, probing and projective techniques.2) All the question types and capabilities of a quantitative survey platform The inca platform provides a highly visual, conversational experience that is validated to provide a better participant experience than traditional online surveys. This, in turn, leads to better quality data and deep diagnostic feedback from rich verbatim data. Participants can answer open-ended questions and probes by text, voice or video in 90 languages. Insights are delivered in real time through an intuitive dashboard which provides visualizations of all closed-ended questions and uses AI to code the open-ended verbatim. The inca platform can be used to deliver deeper insight from quant, qual at speed and scale or anything in-between – enabling users to reimagine how they approach online research. There are 2 other capabilities available with the inca&nbsp;product suite:&nbsp;<ul><li>inca SmartProbe API – enables inca’s AI probing of open-ended answers to be integrated in any survey platform.</li><li>AI Coding – auto code open-ended data in minutes or upload an existing codeframe and ask the AI to code the verbatims into it. The researcher is in-the-loop to easily and quickly edit and optimize the AI coding. Available as a web-interface or via API for integration into dashboards and platforms.</li></ul> Combining inca&nbsp;SmartProbe and inca&nbsp;AI Coding provides a cost-effective, easy-to-implement solution to supercharge ongoing research surveys such as brand, CX and employee&nbsp;programs.

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The inca Conversational AI platform delivers a much better experience for participants and deeper insight for researchers compared to traditional surveys.

For researchers, the intuitive inca Question Builder and templates make it simple to build Conversational AI surveys that deliver qual at scale depth in addition to key quant metrics. The inca platform features all of the question types and capabilities of any survey plus AI probing of open-ended answers for greater depth of insight and digital versions of qualitative projective techniques to understand emotion at scale. 

All data is shown live on the inca dashboard, with researchers able to conduct analysis and export charts to editable powerpoint. AI is used to automatically theme and code the open-ended responses.

For participants, the chatbot-led, highly visual interface delivers strong engagement and they day they feel listened to and that their opinion matters due to the individually tailored probing questions. 

inca SmartProbe is gold standard probing, specifically developed for market research. Using principles of neurosymbolic AI, inca SmartProbe always returns probes that meet market research best practice and high ethical standards. Participants can answer inca’s open-ended questions and probes by text, voice or video.  

Researchers can steer inca SmartProbe for specific use cases and objectives. These highly sophisticated probing options can be set up in minutes. Additionally, inca measures the quality of response to the open-ended and probing questions, providing an in-survey quality control metric to screen out participants providing poor quality answers. 

The use cases of the inca platform span everything from better versions of quant surveys to qual-at-scale interviews. inca’s specialty question types mean it is widely used for idea, creative and concept development as well as being used for strategic studies where understanding consumer motivations and attitudes at scale is critical.


For participants, inca's chatbot-led, highly visual interface delivers strong engagement and they day they feel listened to and that their opinion matters due to the individually tailored probing questions.

Better participant experience

Sophisticated AI probing and qualitative projective techniques to understand emotion at scale deliver deep insight on top of all the question types and capabilities (e.g. routing, logic, piping etc) of any survey

Deeper insight

All data is shown live on the inca dashboard, with researchers able to easily set up sub-group filters, run cross tabs and export charts to editable powerpoint. 

Interactive dashboard

AI is used to automatically theme and code the open-ended responses with the researcher put in the loop if they wish to edit the codeframes

AI Coding

inca SmartProbe uses principles of neurosymbolic AI to always return a probe that meets market research best practice and high ethical standards. 

Best in class AI Probing

Participants can answer inca’s open-ended questions and AI probes by text, voice or video. Using voice and video encourages even greater self-expression and with inca's intelligent AI probing leads to even deeper insights. 

Video and Voice

inca is used for better quant, qual-at-scale and everything in between. inca is widely used for idea, creative and concept development as well as being used for strategic studies to understand consumer motivations and attitudes in depth, with scale

Flexible and varied use cases

inca Conversational AI platform

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Increase sales, volume

inca SmartProbe API adds sophisticated AI probing to any open-ended question scripted in platforms such as Decipher, Confirmit, Qualtrics and many others. The result is not just richer verbatim but more considered answers, more differentiated findings and more actionable insights.  

Just like there are great qualitative moderators and less good moderators, there is great AI probing and less good AI probing. inca SmartProbe is gold standard probing, specifically developed for market research. Using principles of neurosymbolic AI, inca SmartProbe will always return a probe that meets market research best practice and high ethical standards. 

The researcher is able to steer inca SmartProbe for specific use cases and objectives. For example, by prompting the AI to focus probing on specific words of interest or even by setting up trained probing models at an individual question level. These highly sophisticated probing options can be set up in minutes. 

Additionally, inca measures the quality of response to the open-ended and probing questions, providing an in-survey quality control metric to screen out participants providing poor quality answers. 

inca SmartProbe works natively in the host survey platform - appearing like just another open-ended question to survey participants - and is available in 90 languages. Data is returned by the host survey platform. 

inca SmartProbe meets the highest standards of data security and privacy. Prospective users can test the integration, functionality and experience the deeper insights provided with a free trial.


Using principles of neurosymbolic AI, inca SmartProbe will always return a probe that meets market research best practice and high ethical standards. 

The best AI probing available

inca SmartProbe is easy to add to most survey platforms such as Decipher, Confirmit, Qualtrics and many others through a one time integration

Easy integration

The researcher is able to steer inca SmartProbe for specific use cases and objectives. For example, by prompting the AI to focus probing on specific words of interest or even by setting up trained probing models at an individual question level. 

Researcher in the loop

inca SmartProbe is available in 90 languages covering over 70% of the world's population

90 languages

inca SmartProbe integrates seamlessly into any survey that accepts API integration. For participants the probe appears in real time and looks just like another open-ended question, providing a seamless experience.

Works natively with any survey platform

inca SmartProbe's Demerit feature provides a live quality score for each open-ended response. Demerit scores can be used independently or in conjunction with other quality to metrics to screen out participants providing poor quality answers

Quality Check

inca SmartProbe API

inca AI Coding accurately auto codes open-ended data in minutes, providing a codeframe equivalent in structure to a human generated codeframe.  It also provides a bullet point summary of key learnings from the question.

The researcher is in-the-loop to easily and quickly edit and optimize the AI coding. Users can re-name codes, add new codes, merge codes or re-allocate individual verbatims to different codes. 
 
The researcher can ask the AI to generate a codeframe or upload an existing codeframe and ask the AI to code the verbatims into it. Codeframes can be saved for use in future to ensure continuity of coding between repeat waves of studies. 

inca AI Coding has been specially developed to accurately code the longer, more nuanced verbatims that are generated when inca SmartProbe is used to probe open-ended responses. The combination of inca SmartProbe and inca AI Coding provides a cost-effective, easy-to-implement solution to supercharge ongoing research surveys such as brand, CX and employee programs.

inca AI Coding is available as a web-interface with data exports into csv, Excel or SPSS. Alternatively inca AI Coding is available via API to enable codeframe integration into dashboards and platforms.

inca AI Coding works with over 100 languages. The source language is  auto-translated into English and the codeframe generated in English.

inca AI Coding accurately auto codes open-ended data in minutes, providing a codeframe equivalent in structure to a human generated codeframe

Quick and accurate

inca AI Coding provides a bullet point summary of key learnings from the question

AI Summary

The researcher is in-the-loop to easily and quickly edit and optimize the AI coding. Users can re-name codes, add new codes, merge codes or re-allocate individual verbatims to different codes.   

Researcher in-the-loop

The researcher can ask the AI to generate a codeframe or upload an existing codeframe and ask the AI to code the verbatims into it. Codeframes can be saved for use in future to ensure continuity of coding between repeat waves of studies.

Let AI Code or Use Existing Codeframe

inca AI Coding has been specially developed to accurately code the longer, more nuanced verbatims that are generated when inca SmartProbe is used to probe open-ended responses. 

Companion to inca SmartProbe

inca AI Coding is available as a web-interface with data exports to csv, Excel or SPSS. inca AI Coding is also available via API for codeframe integration into dashboards and platforms.  inca AI Coding works with over 100 languages. The source la

Compatible with analysis platforms

inca AI Coding works with over 100 languages. The source language is  auto-translated into English and the codeframe generated in English.

100+ Languages

inca AI Coding

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Nexxt Intelligence is the Toronto-based research-technology company behind inca, the conversational AI suite for deeper insights, faster.