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How to Be Memorable When AI Is Churning Out Blah Blah Content
Discover why a unique point of view is essential in the insights industry. Learn how to make your research stand out amidst AI-generated content.
Iosetta Santini
Account Director at Keen as Mustard Marketing
What Are Some Best Practices for Conducting Mixed-Method Marketing Research?
Discover 5 best practices for mixed-method marketing research that combine qualitative and quantitative data for stronger insights.
Ashley Shedlock
Content Producer at Greenbook
Partner Content
Lost in Translation: The Reality of Synthetic Research Tools in Japan and Korea
Survey data reveals how insights professionals in Japan and South Korea perceive, use, and plan to adopt synthetic research.
Ryan Kaneko
Vice President, Global API Alliance at GMO Research & AI, Inc.
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What I’ve Learned Co-Hosting the MRII Podcast: AI Presents A Unique Opportunity for Insights to Reinvent Itself
Explore why AI is an opportunity for insights teams to reinvent their role, increase business impact, and improve decision-making.
Nick Graham
Founder at Vertemis
Top Market Research Specialties
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The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Thania Farrar of Burke: Building Trusted AI Insights
Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Crispin Beale of IDX on Evidence-Led Communications
Crispin Beale of IDX discusses AI, evidence-led communications, synthetic data governance, AEO, and building a culture of responsible innovation.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Heineken’s Mary Beth Jowers on Driving Insights-Led Change
Mary Beth Jowers of Heineken shares how insights teams can drive change, influence decisions, and increase the ROI of research.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
John Gilfeather on Craft, Ethics, and Research Legacy
John Gilfeather reflects on research craft, ethics, mentorship, AI, and his 2026 Market Research Council Hall of Fame honor.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
The Emotional Power of Convenience with Maxalan Vickers of Overtime
Maxalan Vickers of Overtime explores convenience, empathy, accessibility, Gen Z insights, and designing experiences that reduce friction.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Adam Bai of Panoplai on Shaping the Future of Insights
Adam Bai of Panoplai discusses digital twins, synthetic data, AI validation, and the future role of insights professionals.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith
Dan Parker-Smith shares how documentary storytelling and video can make market research insights more engaging, memorable, and actionable.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Thania Farrar of Burke: Building Trusted AI Insights
Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Crispin Beale of IDX on Evidence-Led Communications
Crispin Beale of IDX discusses AI, evidence-led communications, synthetic data governance, AEO, and building a culture of responsible innovation.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Heineken’s Mary Beth Jowers on Driving Insights-Led Change
Mary Beth Jowers of Heineken shares how insights teams can drive change, influence decisions, and increase the ROI of research.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
John Gilfeather on Craft, Ethics, and Research Legacy
John Gilfeather reflects on research craft, ethics, mentorship, AI, and his 2026 Market Research Council Hall of Fame honor.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
The Emotional Power of Convenience with Maxalan Vickers of Overtime
Maxalan Vickers of Overtime explores convenience, empathy, accessibility, Gen Z insights, and designing experiences that reduce friction.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Adam Bai of Panoplai on Shaping the Future of Insights
Adam Bai of Panoplai discusses digital twins, synthetic data, AI validation, and the future role of insights professionals.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith
Dan Parker-Smith shares how documentary storytelling and video can make market research insights more engaging, memorable, and actionable.
Karen Lynch
Chief Programming Officer at Greenbook