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 When AI Takes the Wheel: The Future of Consumer Intelligence
The Exchange

When AI Takes the Wheel: The Future of Consumer Intelligence

As AI reshapes consumer intelligence, this episode explores trust gaps, automation pressure, and whe...

Federico Adrogué: A 2026 Future List Honoree on AI, Blockchain, and MRX
Future List Honorees

Federico Adrogué: A 2026 Future List Honoree on AI, Blockchain, and MRX

2026 Future List Honoree Federico Adrogué, CEO of Bondum, shares how AI, blockchain, and fundamentals are shaping MRX.

Karen Lynch

Karen Lynch

Head of Content at Greenbook

When Story Becomes Strategy: A New Lens for Journey Mapping
Customer Experience (CX)

When Story Becomes Strategy: A New Lens for Journey Mapping

Customers experience journeys as stories, not workflows. Learn how narrative psychology improves journey mapping and builds trust.

Tarik Covington

Tarik Covington

Founder & Chief Strategist at Covariate. Human-Centered Insights

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Listening Between Worlds: How A Third Culture Kid Mindset Redefines Insights
Market Research & Insights Careers

Listening Between Worlds: How A Third Culture Kid Mindset Redefines Insights

Grounded in cross-cultural experience, Jonathan helps organizations surface overlooked human truths where identity, markets, and culture meet.

Brian Fowler

Brian Fowler

Senior Executive Director at Insights Career Network

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The Greenbook Podcast

Explore all podcast episodes
Bridget Dalton of Truth Consulting on Reading the Future Through Culture
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How to Serve on a Board with Karen McFarlane (Kaye Media)
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Emma LaPorte on the Future of Insights at Crown Resorts
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How AI Is Changing Hiring in Insights & ResTech
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Bolt Insight’s Human-in-the-Loop AI Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Data to Drama: Telling a Great Story with J. Walker Smith (Part 2)
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Rebuilding the Burger: How Panera Bread Elevates Menu Insights
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Data to Drama: Creating a Great Story with J. Walker Smith (Part 1)
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Bridget Dalton of Truth Consulting on Reading the Future Through Culture
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How to Serve on a Board with Karen McFarlane (Kaye Media)
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Emma LaPorte on the Future of Insights at Crown Resorts
Karen Lynch

Karen Lynch

Head of Content at Greenbook

How AI Is Changing Hiring in Insights & ResTech
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Bolt Insight’s Human-in-the-Loop AI Research
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Data to Drama: Telling a Great Story with J. Walker Smith (Part 2)
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)

Rebuilding the Burger: How Panera Bread Elevates Menu Insights
Karen Lynch

Karen Lynch

Head of Content at Greenbook

Data to Drama: Creating a Great Story with J. Walker Smith (Part 1)
Market Research Institute International  (MRII)

Market Research Institute International (MRII)

Editorial Team at Market Research Institute International (MRII)