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What's New in Insights
AI Is Changing Research. But Can We Still Trust the Data?
What can researchers trust in the age of AI? The Exchange explores AI investment, fake polling data,...
Consumer Insights vs. Market Research: What's the Real Difference?
Market research vs. consumer insights: learn the key differences, when to use each, and how both support better business decisions.
Ashley Shedlock
Content Producer at Greenbook
How to Test Whether AI-Powered Customer Interactions Build or Break Trust
Learn practical ways to test whether AI-powered customer interactions build trust, improve credibility, and strengthen customer confidence.
Ashley Shedlock
Content Producer at Greenbook
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The Segment Describes. The Persona Decides
Discover how outcome-driven segmentation can reveal what drives behavior and turn customer segments into actionable decisions.
Greg Streatfield
Founder at Knowsis
Top Market Research Specialties
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The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Thania Farrar of Burke: Building Trusted AI Insights
Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Crispin Beale of IDX on Evidence-Led Communications
Crispin Beale of IDX discusses AI, evidence-led communications, synthetic data governance, AEO, and building a culture of responsible innovation.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Heineken’s Mary Beth Jowers on Driving Insights-Led Change
Mary Beth Jowers of Heineken shares how insights teams can drive change, influence decisions, and increase the ROI of research.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
John Gilfeather on Craft, Ethics, and Research Legacy
John Gilfeather reflects on research craft, ethics, mentorship, AI, and his 2026 Market Research Council Hall of Fame honor.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
The Emotional Power of Convenience with Maxalan Vickers of Overtime
Maxalan Vickers of Overtime explores convenience, empathy, accessibility, Gen Z insights, and designing experiences that reduce friction.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Adam Bai of Panoplai on Shaping the Future of Insights
Adam Bai of Panoplai discusses digital twins, synthetic data, AI validation, and the future role of insights professionals.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith
Dan Parker-Smith shares how documentary storytelling and video can make market research insights more engaging, memorable, and actionable.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Thania Farrar of Burke: Building Trusted AI Insights
Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Crispin Beale of IDX on Evidence-Led Communications
Crispin Beale of IDX discusses AI, evidence-led communications, synthetic data governance, AEO, and building a culture of responsible innovation.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Heineken’s Mary Beth Jowers on Driving Insights-Led Change
Mary Beth Jowers of Heineken shares how insights teams can drive change, influence decisions, and increase the ROI of research.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
John Gilfeather on Craft, Ethics, and Research Legacy
John Gilfeather reflects on research craft, ethics, mentorship, AI, and his 2026 Market Research Council Hall of Fame honor.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
The Emotional Power of Convenience with Maxalan Vickers of Overtime
Maxalan Vickers of Overtime explores convenience, empathy, accessibility, Gen Z insights, and designing experiences that reduce friction.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Adam Bai of Panoplai on Shaping the Future of Insights
Adam Bai of Panoplai discusses digital twins, synthetic data, AI validation, and the future role of insights professionals.
Karen Lynch
Chief Programming Officer at Greenbook
The Greenbook Podcast
Bringing Insights to Life Through Creative Storytelling with Dan Parker-Smith
Dan Parker-Smith shares how documentary storytelling and video can make market research insights more engaging, memorable, and actionable.
Karen Lynch
Chief Programming Officer at Greenbook