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How AI Is Changing Survey Design: What Every Market Researcher Should Know
Learn how AI is changing survey design, from question development and adaptive probing to open-ended analysis and human validation.
Ashley Shedlock
Content Producer at Greenbook
The Greenbook Podcast
Vazen’s Charlotte Kiddle & Yasmin Ayoub Sanusi on Smarter Retail Data
Charlotte Kiddle and Yasmin Ayoub Sanusi of Vazen explore AI, planogram data, retail insights, range reviews, and smarter shelf decisions.
Karen Lynch
Editor-in-Chief at Greenbook
Insights Operations, Enablement, and Harmonization
GRIT looks at insights “ensembles” and how they might be coordinated.
Nelson Whipple
GRIT Senior Research Director at Greenbook
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ICC/Esomar Code: What Role Does It Play in Compliance and Transparency in the Age of AI Transformation?
How does the ICC/ESOMAR Code address AI in market research? Explore its role in transparency, accountability, and ethical practice.
Philippe Guilbert
Member, Professional Standards Committee at Esomar
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The Greenbook Podcast
Vazen’s Charlotte Kiddle & Yasmin Ayoub Sanusi on Smarter Retail Data
Charlotte Kiddle and Yasmin Ayoub Sanusi of Vazen explore AI, planogram data, retail insights, range reviews, and smarter shelf decisions.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
IIEX AI Recap: What’s Next for Research with Sarah Snudden
Karen Lynch and Sarah Snudden unpack IIEX AI, from human judgment and synthetic data to AI moderation and the future of research skills.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Rethinking Insights Impact with Nadine van Rooyen of WEX
Nadine van Rooyen of WEX explains why insights value goes beyond actionability to better decisions, stakeholder influence, and business impact.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Thania Farrar of Burke: Building Trusted AI Insights
Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Crispin Beale of IDX on Evidence-Led Communications
Crispin Beale of IDX discusses AI, evidence-led communications, synthetic data governance, AEO, and building a culture of responsible innovation.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Heineken’s Mary Beth Jowers on Driving Insights-Led Change
Mary Beth Jowers of Heineken shares how insights teams can drive change, influence decisions, and increase the ROI of research.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
John Gilfeather on Craft, Ethics, and Research Legacy
John Gilfeather reflects on research craft, ethics, mentorship, AI, and his 2026 Market Research Council Hall of Fame honor.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Vazen’s Charlotte Kiddle & Yasmin Ayoub Sanusi on Smarter Retail Data
Charlotte Kiddle and Yasmin Ayoub Sanusi of Vazen explore AI, planogram data, retail insights, range reviews, and smarter shelf decisions.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
IIEX AI Recap: What’s Next for Research with Sarah Snudden
Karen Lynch and Sarah Snudden unpack IIEX AI, from human judgment and synthetic data to AI moderation and the future of research skills.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Rethinking Insights Impact with Nadine van Rooyen of WEX
Nadine van Rooyen of WEX explains why insights value goes beyond actionability to better decisions, stakeholder influence, and business impact.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Thania Farrar of Burke: Building Trusted AI Insights
Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Crispin Beale of IDX on Evidence-Led Communications
Crispin Beale of IDX discusses AI, evidence-led communications, synthetic data governance, AEO, and building a culture of responsible innovation.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Heineken’s Mary Beth Jowers on Driving Insights-Led Change
Mary Beth Jowers of Heineken shares how insights teams can drive change, influence decisions, and increase the ROI of research.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
John Gilfeather on Craft, Ethics, and Research Legacy
John Gilfeather reflects on research craft, ethics, mentorship, AI, and his 2026 Market Research Council Hall of Fame honor.
Karen Lynch
Editor-in-Chief at Greenbook