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Beyond Distinctiveness: Building Meaning Through a System of Brand Assets
How do distinctive brand assets shape perception? Explore findings from 100 AI-moderated interviews across five QSR brands.
Dominic Michaelides
Insights Lead at Conveo
Why We Keep Choosing the Same Suppliers
How does supplier selection affect market research? Explore why familiar partnerships can create blind spots and limit research options.
Maria Butylina
Founder and CEO at SampleMine
Statistical Rigor in Social Insights with askpolly’s Erin Kelly
askpolly CEO Erin Kelly discusses AI-powered social media research, unbiased consumer insights, and ...
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AI Is Moving Faster Than Business Can Absorb It
Can businesses keep up with AI innovation? The Exchange explores adoption challenges, AI search, res...
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The Greenbook Podcast
Vazen’s Charlotte Kiddle & Yasmin Ayoub Sanusi on Smarter Retail Data
Charlotte Kiddle and Yasmin Ayoub Sanusi of Vazen explore AI, planogram data, retail insights, range reviews, and smarter shelf decisions.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
IIEX AI Recap: What’s Next for Research with Sarah Snudden
Karen Lynch and Sarah Snudden unpack IIEX AI, from human judgment and synthetic data to AI moderation and the future of research skills.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Rethinking Insights Impact with Nadine van Rooyen of WEX
Nadine van Rooyen of WEX explains why insights value goes beyond actionability to better decisions, stakeholder influence, and business impact.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Thania Farrar of Burke: Building Trusted AI Insights
Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Crispin Beale of IDX on Evidence-Led Communications
Crispin Beale of IDX discusses AI, evidence-led communications, synthetic data governance, AEO, and building a culture of responsible innovation.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Heineken’s Mary Beth Jowers on Driving Insights-Led Change
Mary Beth Jowers of Heineken shares how insights teams can drive change, influence decisions, and increase the ROI of research.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
John Gilfeather on Craft, Ethics, and Research Legacy
John Gilfeather reflects on research craft, ethics, mentorship, AI, and his 2026 Market Research Council Hall of Fame honor.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Vazen’s Charlotte Kiddle & Yasmin Ayoub Sanusi on Smarter Retail Data
Charlotte Kiddle and Yasmin Ayoub Sanusi of Vazen explore AI, planogram data, retail insights, range reviews, and smarter shelf decisions.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
IIEX AI Recap: What’s Next for Research with Sarah Snudden
Karen Lynch and Sarah Snudden unpack IIEX AI, from human judgment and synthetic data to AI moderation and the future of research skills.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Rethinking Insights Impact with Nadine van Rooyen of WEX
Nadine van Rooyen of WEX explains why insights value goes beyond actionability to better decisions, stakeholder influence, and business impact.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Sentient Design and the Future of AI-Powered UX with Josh Clark and Veronika Kindred
Josh Clark and Veronika Kindred discuss their book Sentient Design, exploring AI interfaces, UX research, trust, and the future of design.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Thania Farrar of Burke: Building Trusted AI Insights
Thania Farrar explains how Burke combines AI, quality data and human insight to build trusted decision intelligence for businesses.
Leonard Murphy
Chief Advisor for Insights and Development at Greenbook
The Greenbook Podcast
Crispin Beale of IDX on Evidence-Led Communications
Crispin Beale of IDX discusses AI, evidence-led communications, synthetic data governance, AEO, and building a culture of responsible innovation.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
Heineken’s Mary Beth Jowers on Driving Insights-Led Change
Mary Beth Jowers of Heineken shares how insights teams can drive change, influence decisions, and increase the ROI of research.
Karen Lynch
Editor-in-Chief at Greenbook
The Greenbook Podcast
John Gilfeather on Craft, Ethics, and Research Legacy
John Gilfeather reflects on research craft, ethics, mentorship, AI, and his 2026 Market Research Council Hall of Fame honor.
Karen Lynch
Editor-in-Chief at Greenbook