Market Research Products & Services

Spark Cultural Code Atlas™

Maps residual, dominant and emergent cultural codes to reveal category shifts, brand opportunities, tensions and future whitespace.

DeepSights Research

AI-powered research acceleration to streamline workflows and deliver faster insights.

DeepSights Innovate

Validate and refine innovation concepts using AI and insights to accelerate time to market.

DeepSights Personas

AI-powered synthetic audiences to test ideas, messaging, and strategies before launch.

DeepSights Radar

Real-time monitoring of market signals to detect trends, risks, and opportunities early.

DeepSights Explore

AI-powered knowledge discovery to turn fragmented data into trusted, on-demand insights.

Insights Copilot

AI agent that turns millions of social conversations into evidence-backed insights, in plain language, in seconds — no dashboards required.

Verve Intelligent Personas & Simulations (VIPS)

VIPS are award-winning dynamic customer simulations built from human truth. They allow organisations to test decisions before they are made.

Ask VST (New)

Conversational analytics for Category and Insights teams.

Fixture Visualizer

Fixture Visualizer helps teams design, align and share high-resolution shelf layouts for smarter range reviews, stronger pitches and better delivery.

Smarter Shelf Testing

Smarter Shelf Testing lets brands simulate real shelves with thousands of shoppers, proving what drives sales and growth before anything hits stores.

Planogram Publisher

Planogram Publisher turns static planograms into a live, interactive SaaS product, giving brands instant access to store-level shelf layouts.