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Dana Stanley
Greenbook’s Chief Revenue Officer
Buyer’s Guides
Explore best practices, compare tools, and discover top suppliers, all in one convenient guide.
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Everything you need to know before choosing your next research partner!
Simplify your research process from discovery to decision.
Greenbook Buyer's Guides make it easier to find the right solutions for your goals
Key solutions
and features at
a glance
Strategic guidance
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tech stack
Vendor comparisons
by use case
and specialty
Released Buyer’s Guides
August, 2025
2025 Buyer's Guide for Online Qual Research
Online qualitative solutions and services cover five major areas: 1) focus groups and IDIs (e.g., via synchronous platforms); 2) unmoderated or loosel...
August, 2025
2025 Buyer's Guide for Sampling Solutions
Sampling solutions fall into three major categories: quantitative survey-focused, such as panels and sample marketplace providers; qualitative and UX ...
August, 2025
2025 Buyer's Guide for Brand Research Solutions
Brand solutions and services support brand measurement, monitoring, management, or a combination. They help understand market reactions to brand conce...
June, 2025
2025 Buyer’s Guide for User Research
User research focuses on user behaviors, needs, motivations, and interactions with products or services—to inform design and decision-making. It invol...
June, 2025
2025 Buyer's Guide for Shopper Insights
Shopper insights uncovers how and why consumers make purchasing decisions within retail environments, offline and online. This field combines behavior...
Upcoming Buyer’s Guides
October, 2025
2025 Buyer’s Guide for Social Media Insights
Social media is more than a conversation; it’s a goldmine of unfiltered consumer insights. But with millions of posts, comments, and videos flooding p...
October, 2025
2025 Buyer’s Guide for Data Analysis & Synthesis
AI and automation are transforming how data is analyzed and synthesized, from advanced text analytics to machine learning-driven pattern recognition. ...
October, 2025
2025 Buyer’s Guide for Online Communities
The best insights don’t always come from one-off surveys—they emerge from ongoing conversations. Online communities provide a window into real consume...
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