Wyckoff Partners

DRIVING BETTER MARKETING DECISION-MAKING

Wyckoff Partners is a global marketing research agency that elevates the qualitative research experience through a relentless focus on decoding the underlying meaning of human interactions in research settings and transforming these learnings into strategic frameworks for decision-making.

These frameworks are developed through the lens of our clients’ study objectives, enabling easy buy-in and socialization of insights throughout their organizations.

Our expertise spans a full range of qualitative research solutions with an emphasis in three core areas including HealthTech, Innovation Development, and Brand Experience.

HEALTH TECH - Helping brands navigate the intersection of healthcare and technology to drive better patient outcomes & enhanced opportunities for practice growth.

INNOVATION DEVELOPMENT - Helping brands drive growth through new products, services, and business models.

BRAND EXPERIENCE - Helping brands present a clear, compelling, and differentiated point of view enabling them to break through the competitive clutter.