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Dana Stanley
Greenbook’s Chief Revenue Officer
Finch
Finch is an insights-driven brand consultancy. A leading provider of insight communities and AI driven knowledge management.
Why choose Us
Insights driven strategy
We were clients at F500 brands
Innovation approaches
CPG, Retail, Pharma Experience
FinSrv, Tech, Media Experience
What is Finch?
We help brands win when it matters most. We started by working for Mars, Campbell's, Kimberly Clark, Ikea, then we built the firm we always wished we had—where powerful insights, bold brand strategy, and standout design come together seamlessly. All grounded in our ‘real world’ experience.
We're now proud to have ongoing relationships with Google, J&J, Walmart, Gap, LG, Fidelity and many others. Clients tell us we’re energized, outcome-driven partners who truly “get it.” We build trust quickly, stay focused on results, and bring curiosity and clarity to every challenge.
We help brands win when it matters most.
Moments for Today + Tomorrow
Long term trend and trajectory tropics that cut across knowledge internally and externally CHARLIE BY FINCH BRANDS™ AI-POWERED KNOWLEDGE EMPOWERMENT PLATFORMS
+ Collect & connect internal & external research
+ Accelerate workflow
+ Surface patterns & key themes instantly
+ Engage audiences with always-on content
Everyday Moments
Broad shouldered, day in and day out strategic and tactical ADAPTIVE INSIGHTS™ COMMUNITIES
+ Maintain an always on connection to audiences
+ Make smarter & faster business decisions
+ Reduce turnround time and inefficiencies
+ Uncover deeper insights through ongoing dialogue
Big Moments
High stakes issues of the moment
INSIGHTS, STRATEGY, DESIGN PROJECTS
+ Operate in a transitional moment like M&A
+ Define how a strong brand can approach the next level of growth
+ Enhance the employee & customer experience
+ Innovate to uncover new opportunities and unlock brand potential
Market Research Products
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by Finch
Research Solutions
Related Services & Software
International Expertise
Research Services
Published on Greenbook
1 result
How to Gain Deeper Insights Through Communities: Four Projective Techniques
Target consumers’ experiences, emotions, and brand perception.
Finch Brands
at Finch Brands
Client Projects and Success Stories
10 results
Scunci redesigned brand leads to 16% CAGR
FINCH BRANDS WAS ENGAGED TO EVALUATE THE HAIR ACCESSORIES CATEGORY AND SET FORTH A STRATEGIC AND CREATIVE PLAN TO ACTIVATE SCÜNCI’S FULL POTENTIAL.?
The brand, owned by Conair, had declining sales and no real emotional connection with the youthful, active female demographic it sought.?
Branding Women's New Healthcare Network of 100+ Practices Expands Customer Loyalty
Formed through a merger of regional OB/GYN practoces, Axia Women's Health (AWH) looked to form a progressive women's health network across PA, NJ, and OH while building a brand to compel teammates, practice owners, and patients alike.
With Finch Brands’ help, AWH sought to answer a range of questions:?
- Architecturally, would patients rally around or resent the idea of a network??
- If the brand is patient-facing, for what should it stand??
- How can we develop/reinforce core brand ideas at the practice level without feeling ‘too corporate’?
New Restoration Brand Built to Compete Against National Players
As one of the fastest-growing prvately held commerical and residential restoration businesses in the US, KUSTOM approached Finch Brands looking to prepare for its next wave of profitable growth.
Having acquired a portfolio of regional businesses – with more to come – KUSTOM needed a strategy to manage brand equities/transitions and create a long-term approach to maximize enterprise value.
Furthermore, KUSTOM needed to strengthen its strategic and aesthetic brand foundation to enable the company to compete and win on a national basis with commercial accounts.