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Finch Brands
Philadelphia, Pennsylvania
Why choose Finch Brands
We were once clients
Team energy and expertise
Qual/quant leadership
Turn data into insight
Design brings data alive
About
Finch Brands was founded in 1998 by pioneering executives instrumental in the ascent of David’s Bridal and IKEA. This heritage of blended client-side and agency experience is alive and well today across our team of strategists, researchers, and designers from companies such as Campbell Soup, Unilever, Target, Kimberly-Clark, Urban Outfitters, and more. Recent Finch Brands clients include P&G, Nutrisystem, Petco, Samsung, Splenda, Brown-Forman, CubeSmart, Conair, and the Philadelphia 76ers. Proud generalists, we work horizontally across B2C, B2B, and non-profit sectors.
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Close the gap between insights and brand strategy with FinchSight - the next generation insights community solution. More Powerful Research Engine - FinchSight communities allow for larger sample sizes and a broad array of cutting-edge research tools and plug-ins. More Impactful Strategic Suppor...
More Impactful Strategic Support
While most providers assign community engagement managers with intermediate research knowledge, all FinchSight team members are highly trained brand strategists and research professionals that create insights and actions reports for you.
More Powerful Research Engine
We deploy leading edge research methodologies with sample sizes that support stat-tested quantitative research. Capabilities include surveys, polls, live video chats, journals, mobile missions and more, all backed by advanced reporting.
More Efficient Investment
FinchSight has everything you need, and nothing you don’t, so that we can charge lower fees, offer superior value, and drive your research ROI higher.
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10 results
Scunci redesigned brand leads to 16% CAGR
FINCH BRANDS WAS ENGAGED TO EVALUATE THE HAIR ACCESSORIES CATEGORY AND SET FORTH A STRATEGIC AND CREATIVE PLAN TO ACTIVATE SCÜNCI’S FULL POTENTIAL.?
The brand, owned by Conair, had declining sales and no real emotional connection with the youthful, active female demographic it sought.?
Branding Women's New Healthcare Network of 100+ Practices Expands Customer Loyalty
Formed through a merger of regional OB/GYN practoces, Axia Women's Health (AWH) looked to form a progressive women's health network across PA, NJ, and OH while building a brand to compel teammates, practice owners, and patients alike.
With Finch Brands’ help, AWH sought to answer a range of questions:?
- Architecturally, would patients rally around or resent the idea of a network??
- If the brand is patient-facing, for what should it stand??
- How can we develop/reinforce core brand ideas at the practice level without feeling ‘too corporate’?
New Restoration Brand Built to Compete Against National Players
As one of the fastest-growing prvately held commerical and residential restoration businesses in the US, KUSTOM approached Finch Brands looking to prepare for its next wave of profitable growth.
Having acquired a portfolio of regional businesses – with more to come – KUSTOM needed a strategy to manage brand equities/transitions and create a long-term approach to maximize enterprise value.
Furthermore, KUSTOM needed to strengthen its strategic and aesthetic brand foundation to enable the company to compete and win on a national basis with commercial accounts.
From Idea to Launch: New Craft Beer Line Available at 100+ Distribution Points
An entrepreneurial team came to Finch Brands with an idea for a craft beer brand—including a taproom and wholesale business.
Craft is increasingly crowded, so it would be essential for the emergent brand – Workhorse Brewing Company – to have a differentiated message and distinctive look and feel.?
We took our cues from leadership and their desire to build a hardworking beer the right way – with neither corners cut nor snobby attitudes.
Published on Greenbook
How to Gain Deeper Insights Through Communities: Four Projective Techniques
Target consumers’ experiences, emotions, and brand perception.
Finch Brands
at Finch Brands
How to Gain Deeper Insights Through Communities: Four Projective Techniques
Target consumers’ experiences, emotions, and brand perception.
Finch Brands
at Finch Brands