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Dana Stanley
Greenbook’s Chief Revenue Officer
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GutCheck
We help you achieve product innovation success. We deliver a complete understanding of your audience by pairing survey and behavioral data, at speed.
What is GutCheck?
GutCheck is part of the Toluna group alongside Harris Interactive Europe and KuRunData. Together, we strive to push the field of market research toward a better tomorrow.
Services and Expertise
Explore market research solutions, industries, markets, and business issues covered by GutCheck
Published on Greenbook
3 results
How Brands Should Respond to the COVID-19 Mental Health Crisis
The impact of COVID-19 on mental health, and what consumers really need.
Kate Sowder
Director, Research Science at GutCheck
Webinar Recap – How Nestlé Applies Agile Principles to Achieve Product Innovation Success
How the Nestlé team implemented an agile, sprint-based approach for innovation.
Cassandra McNeill
Senior Manager of Content Marketing at GutCheck
Tomorrow’s Market Research: Experts Talk AI, Automation, and Acquiring New Skills
GutCheck recently conducted a roundtable with three experts on the changing expectations of market research.
Cassandra McNeill
Senior Manager of Content Marketing at GutCheck
Research Resources
16 results
Operationalizing Customer Centricity: The Intersection of Understanding and Delivery
Article
CPIs: The Small but Significant Indicator of Business Growth
Article
Human-Centered Design: Core Principals for Research
Article