4.8
Based on 14 ratings
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Fort Washington, Pennsylvania
Why choose TRC Insights
On GRIT Top 50 list
In business for 35+ yrs
100s of conjoints
Team of in-house analysts
HITRUST audited data
TRC Insights is a research & analytics firm, specializing in:
Why TRC
At TRC, we take great pride in our reputation for providing our clients with consistent high-quality insights. This comes from experience, yes, but also from our innovative approach to the problem and our collaboration across teams (analytics, day-to-day researchers and senior level executives).
We’re able to deliver our clients a fresh, unique perspective because we’re fully committed to gaining and giving ongoing knowledge through long-term partnerships and academic relationships.
We serve many industries
Our clients range from Fortune 500 companies to medium sized businesses poised to grow. Our expertise reaches industries such as:
White Paper and Case Study Library
Check out our White Paper Library to find a lots of helpful information on a variety of research topics and research solutions; as well as a wide range of case studies demonstrating how we helped our clients.
TRC Blog
Yes, we are research lovers and can't stop thinking about it. That's why we have our TRC Blog as an outlet for our team's everyday ruminations and ponderings. It hosts a plethora of articles, tying research to our everyday lives and vice versa.
Company website links
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Mailing address
International capabilities
Industry affiliations
Key personnel
SBE Certified
HITRUST Certified
HIPAA Compliant
Services
Explore Market Research Specialties, Industries, Markets and Business Issues covered by this company.
Endorsed by clients
Featured expert
Commercial Banking [market sector expertise]
Credit Cards [market sector expertise]
Healthcare & Medical [market sector expertise]
HMOs & Managed Care [market sector expertise]
Products
Bracket™
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Proprietary Bracket™ identifies winning benefits and features during a product development or message optimization process. It's great for solving complex prioritization challenges as it handles large # of features w/ minimal respondent fatigue and without sacrificing data & analytics quality. Brack...
Market researchers, insight managers, new product development directors, marketing directors, research officers who seek the find the best of the best of their product benefits and features considered.
benefits prioritization, features optimization
identifies key features and benefits with the highest market potential while addressing complex prioritization challenges. Handles large # of features, w/ minimal respondent fatigue and with high data quality.
Research Solutions
Industries & Demographics
Research Services
Idea Mill™
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If you're challenged with developing new products or looking at existing products in a fresh, new way, Idea Mill™ is the solutions for your. Idea Mill™allows ideation to be fun, inexpensive and most importantly - validated. We ask your target audience to evaluate a few starter ideas and then contrib...
marketing directors, marketing executives, market research professionals, new product development professionals, insights directors
Online Communities
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We make your customers' voices part of your daily decision-making Even as technologies evolve, one thing remains constant – organizations’ desire to hear consumer feedback. And hear their feedback fast and in real time! Having an online research community as part of your research toolbox, is an eff...
market researchers, insights and foresights directors, market research professionals, marketing directors and marketing managers
immediate and dynamic access to consumers
qual and quant integration, instantaneous consumer feedback
Research Solutions
Message Test Express™ (MTE™)
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Quantitative message testing for less? Yes! Can't afford rigorous testing this time? Maybe you can. We've all been there. Up against the wall, with little time and budget, and knowing the best path forward will only come from doing rigorous, quantitative research. You want more than a gut check. Yo...
market research professionals, insights managers, marketing directors, new product development professionals.
Research Solutions
Reviews
4.8
Based on 14 ratings
14 client ratings
Resources
Case Studies
15 results
Making the most of a hospital's prestigious brand
One of the most prestigious hospitals in the country wanted to take stock of its brand worth.
A Subscription Service for Attorneys
An established legal services provider wanted to launch a brand new information service for its subscriber base of attorneys. Provider came to TRC looking for guidance in how to price this information service when marketed as a core service, as well as the cost of breaking it apart into options. Which service would attorneys find more valuable? Which options stood apart? Which options could be bundled together? And perhaps most importantly, what were the most important features (in any combination) from which to build strong marketing messages?
Is This Unique Enough? Turning Failure into Success
A major CPG company wanted to create a new breakfast product to expand the categories they were in. They’d previously tried a “me too” type of product and failed badly. They sought an early-stage method that would allow them to find the right niche. They needed to understand preferences in five markets across four continents and they needed an answer quickly to ensure the development process was not slowed down.
Online Community Proved Invaluable
A health insurance carrier wanted to establish on-demand access to its target audience of current and prospective members. Their internal team consisting of marketers, market researchers and strategists wanted to connect to consumers in the most timely and cost-effective way. The ultimate end goal was to leverage consumer feedback to guide the team’s everyday decision-making.