4.8

Based on 14 ratings

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TRC Insights

Fort Washington, Pennsylvania

Data & Analytics

Full Service

Quantitative Research

Research & analytics experts in communities, message prioritization, pricing research, segmentation, conjoint, brand equity, product dev research.

Why choose TRC Insights

On GRIT Top 50 list

In business for 35+ yrs

100s of conjoints

Team of in-house analysts

HITRUST audited data

PHONE

(215) 641-2220

About

TRC Insights is a research & analytics firm, specializing in:

  1. online communities
  2. pricing research
  3. product development and optimization research
  4. message and feature prioritization
  5. segmentation
  6. conjoint analysis
  7. brand equity research
  8. satisfaction & loyalty


Why TRC

At TRC, we take great pride in our reputation for providing our clients with consistent high-quality insights. This comes from experience, yes, but also from our innovative approach to the problem and our collaboration across teams (analytics, day-to-day researchers and senior level executives).


We’re able to deliver our clients a fresh, unique perspective because we’re fully committed to gaining and giving ongoing knowledge through long-term partnerships and academic relationships.


We serve many industries

Our clients range from Fortune 500 companies to medium sized businesses poised to grow. Our expertise reaches industries such as:

  1. healthcare
  2. fintech
  3. banking
  4. utilities
  5. pharma
  6. medical devices
  7. insurance
  8. consumer packaged goods
  9. business-to-business and
  10. technology.


White Paper and Case Study Library

Check out our White Paper Library to find a lots of helpful information on a variety of research topics and research solutions; as well as a wide range of case studies demonstrating how we helped our clients.


TRC Blog

Yes, we are research lovers and can't stop thinking about it. That's why we have our TRC Blog as an outlet for our team's everyday ruminations and ponderings. It hosts a plethora of articles, tying research to our everyday lives and vice versa.

INFO

Mailing address

1300 Virginia Drive

Suite 200

Fort Washington, Pennsylvania,
United States of America

19034

Metro: Philadelphia (PA--NJ--DE--MD)

View on map

International capabilities

United States of America, United Kingdom, Australia, Canada, China, Germany, Denmark, France, Hong Kong, Italy, Japan, Mexico, Singapore, South Africa, Spain, Sweden

Industry affiliations

Insights Association (United States)

Key personnel

Rajan Sambandam

President

(215) 641-2220

SBE Certified

HITRUST Certified

HIPAA Compliant

Services

Explore Market Research Specialties, Industries, Markets and Business Issues covered by this company.

23

Endorsed by clients

Advanced Analytics

Brand Equity Research

Business Issue: Gain new customers

Business-to-Business Research

Conjoint Analysis / Trade-off/Choice Modeling

Full Service Market Research

Healthcare & Medical [market sector expertise]

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25

Featured expert

Advanced Analytics

Agile Market Research

Brand Equity Research

Business Issue: Gain new customers

Business-to-Business Research

Commercial Banking [market sector expertise]

Concept Optimization Research

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Products

Bracket™

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Proprietary Bracket™ identifies winning benefits and features during a product development or message optimization process. It's great for solving complex prioritization challenges as it handles large # of features w/ minimal respondent fatigue and without sacrificing data & analytics quality. Brack...

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Target audiences or markets:

Market researchers, insight managers, new product development directors, marketing directors, research officers who seek the find the best of the best of their product benefits and features considered.

Key features:

benefits prioritization, features optimization

identifies key features and benefits with the highest market potential while addressing complex prioritization challenges. Handles large # of features, w/ minimal respondent fatigue and with high data quality.

Images:

Related market research services:

Idea Mill™

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If you're challenged with developing new products or looking at existing products in a fresh, new way, Idea Mill™ is the solutions for your. Idea Mill™allows ideation to be fun, inexpensive and most importantly - validated. We ask your target audience to evaluate a few starter ideas and then contrib...

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Target audiences or markets:

marketing directors, marketing executives, market research professionals, new product development professionals, insights directors

Online Communities

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We make your customers' voices part of your daily decision-making Even as technologies evolve, one thing remains constant – organizations’ desire to hear consumer feedback. And hear their feedback fast and in real time! Having an online research community as part of your research toolbox, is an eff...

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Target audiences or markets:

market researchers, insights and foresights directors, market research professionals, marketing directors and marketing managers

Key features:

immediate and dynamic access to consumers

qual and quant integration, instantaneous consumer feedback

Images:

Related market research services:

Message Test Express™ (MTE™)

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Quantitative message testing for less? Yes! Can't afford rigorous testing this time? Maybe you can. We've all been there. Up against the wall, with little time and budget, and knowing the best path forward will only come from doing rigorous, quantitative research. You want more than a gut check. Yo...

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Target audiences or markets:

market research professionals, insights managers, marketing directors, new product development professionals.

Images:

Related market research services:

Reviews

4.8

Based on 14 ratings

Client Service

Ease of Working With

Project Management

Quality

Timeliness

Understands My Business

Value for Price

14 client ratings

Featured

TRC were a pleasure to work with. They have a very talented, incredibly intelligent team that provide effective solutions to complex business questions. The team were able to work very efficiently to meet rapid deadlines and delivered complex results in an easy to understand format that had a very positive impact on our business. I would highly recommend working with TRC.

Paige D

Senior Manager Brand Insights & Strategy, Food & Beverage, 2500 or more employees

Great and very easy to work with

Verified Client

Manager, Customer and Marketplace Insights, Telecommunications, 2500 or more employees

TRC is the best of the best. Look no further for your next partner. I've worked w/ many firms over my 25+ year career in CPG marketing for some of the world's largest and smallest brands-- global and emerging brands. TRC represents best in class that will make your project even better than you expected. They are professional, thorough, honest, strategic, drive for results yet nimble. Elliot and my project team were always a few steps ahead thinking through implications. Elliot has extraordinary expertise. I've worked w/ them on both small and large projects and had outstanding client service throughout. Any project that is lucky enough to have TRC as a resource is well... VERY LUCKY. Without a doubt, best decision to hire TRC

Hannah R

Chief Marketing Officer, Consumer Goods, 101 - 500 employees

TRC has been really great to work with. They are flexible and responsive to our needs but also smart and thoughtful and give us good suggestions for how to improve the research. I especially value their analytics capabilities and know to go to them when I have advanced analytics in mind.

Rachel L

Director Market Research, Entertainment, 2500 or more employees

TRC made it relatively easy and painless to implement the research, and was there every step of the way through numerous edits and modifications, and with suggestions to make things better.

Verified Client

Consultant, Consulting, 1 employees

TRC did an excellent job on this study - it had a complicated timeline and complex administrative work due to COVID, but they were flexible and met each of our needs. Each facet of their work is high quality and thoughtful, from survey drafting to analysis and presentation. They knew the study inside and out, and thus were able to answer any questions quickly and accurately. It was a pleasure to work with them and we look forward to doing so again in the future!

Verified Client

Manager, Market Strategies, Healthcare, 101 - 500 employees

TRC are excellent partners. They listened to the business problem we were trying to solve and worked with us to design research that would yield actionable insights. The research didn't just give us interesting findings. It gave us the precise direction we needed. The project management was stellar. We always knew exactly where we were in the process. TRC also pay great attention to detail and quality. I always know I can rely on the accuracy of the data they provide.

Verified Client

Market Strategy and Insights Manager, Healthcare, 2500 or more employees

We started this project before the Covid lockdown, and once that hit, we had to pause for about 6 months. When we were ready to pick it back up, TRC was ready too, and had all the history and details still fresh. It really helped us to quickly move forward. One thing I love about TRC is that when questions come up, they have a recommended solution before reaching out. They've thought through all the angles and share them, and wait for a decision. This is the something extra, on top of great project management, design, analysis/reporting and moderating.

Jonathan L

Manager Research Insights, Financial Services, 2500 or more employees

They were very responsive and helped us get a great amount of data to aid our planning. They worked with us to understand our needs and delivered on their promises.

Verified Client

Director of Audience Insights and Services, Non-Profit, 101 - 500 employees

I like that I have a team of people on every project, big or small. The senior person is always involved from beginning to end.

Verified Client

Senior Manager, Market Research & Analytics, Manufacturing, 2500 or more employees

TRC consistently provides best-in-class, full-service research services. They particularly stand out for their client service and buttoned-up project management. I especially appreciate TRC's focus on methodology and data quality, owing to their deeply experienced team.

Verified Client

Market Research Senior Specialist, Utilities and Energy, 2500 or more employees

TRC did an excellent job of helping us refine the criteria for the study, conducting the research in a timely manner, and providing meaningful insights presentation material from the research. The turnaround time and responsiveness of the team are exceptional. I will definitely consider TRC for all future research needs.

Amy B

Senior Manager, Research & Insights, Consulting, 1001 - 2499 employees

In the many engagements I've had with TRC over the years, each one has resulted in very high quality deliverables and been an easy process as a client to get there. I know when I work with TRC that I can be hands-off and trust that everything will get done on time, accurately, and within budget. The TRC team also has had creative ideas and approaches on our studies. They are a top-notch research partner.

Vicki L

Senior Research Advisor, Non-Profit, 2500 or more employees

There are so many things to like about TRC! They are very smart and have the expertise to do any type of quantitative research, with excellent execution in all phases, from questionnaire design to field management to analysis and reporting. Their client service is also wonderful, they are extremely responsive and thorough, and fun to work with. Over time they have been great at learning about our unique industry and company needs, so that I feel they are a true partner. I highly recommend working with TRC. Whenever I do a project with them, I have 100% confidence that the project will go very well.

Julie D

Senior Customer Insights Analyst, Utilities and Energy, 2500 or more employees

Resources

Case Studies

15 results

View all

Making the most of a hospital's prestigious brand

One of the most prestigious hospitals in the country wanted to take stock of its brand worth.

 

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A Subscription Service for Attorneys

An established legal services provider wanted to launch a brand new information service for its subscriber base of attorneys. Provider came to TRC looking for guidance in how to price this information service when marketed as a core service, as well as the cost of breaking it apart into options. Which service would attorneys find more valuable? Which options stood apart? Which options could be bundled together? And perhaps most importantly, what were the most important features (in any combination) from which to build strong marketing messages?

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Is This Unique Enough? Turning Failure into Success

A major CPG company wanted to create a new breakfast product to expand the categories they were in. They’d previously tried a “me too” type of product and failed badly. They sought an early-stage method that would allow them to find the right niche. They needed to understand preferences in five markets across four continents and they needed an answer quickly to ensure the development process was not slowed down.

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Online Community Proved Invaluable

A health insurance carrier wanted to establish on-demand access to its target audience of current and prospective members. Their internal team consisting of marketers, market researchers and strategists wanted to connect to consumers in the most timely and cost-effective way. The ultimate end goal was to leverage consumer feedback to guide the team’s everyday decision-making.

Read the case study