Greenbook Directory | Featured Expert [2024]

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Top 50 Most Innovative [2023]

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Data & Analytics

Full Service

Quantitative Research

TRC Insights is a research &amp; analytics firm, specializing in:<ol><li data-list="bullet">online communities</li><li data-list="bullet">pricing research</li><li data-list="bullet">product development and optimization research</li><li data-list="bullet">message and feature prioritization</li><li data-list="bullet">segmentation</li><li data-list="bullet">conjoint analysis</li><li data-list="bullet">brand equity research</li><li data-list="bullet">satisfaction &amp; loyalty</li></ol> Why TRC At TRC, we take great pride in our reputation for providing our clients with consistent high-quality insights. This comes from experience, yes, but also from our innovative approach to the problem and our collaboration across teams (analytics, day-to-day researchers and senior level executives). We’re able to deliver our clients a fresh, unique perspective because we’re fully committed to gaining and giving ongoing knowledge through long-term partnerships and academic relationships. We serve many industriesOur clients range from Fortune 500 companies to medium sized businesses poised to grow. Our expertise reaches industries such as:<ol><li data-list="bullet">healthcare</li><li data-list="bullet">fintech</li><li data-list="bullet">banking</li><li data-list="bullet">utilities</li><li data-list="bullet">pharma</li><li data-list="bullet">medical devices</li><li data-list="bullet">insurance</li><li data-list="bullet">consumer packaged goods</li><li data-list="bullet">business-to-business and </li><li data-list="bullet">technology.</li></ol> White Paper and Case Study LibraryCheck out our White Paper Library to find a lots of helpful information on a variety of research topics and research solutions; as well as a wide range of case studies demonstrating how we helped our clients. TRC BlogYes, we are research lovers and can't stop thinking about it. That's why we have our TRC Blog as an outlet for our team's everyday ruminations and ponderings. It hosts a plethora of articles, tying research to our everyday lives and vice versa.

TRC Insights

For businesses that want to build awareness and maximize lead generation performance

Advanced

Brand / product / service launch

Brand / product / service repositioning

Develop, revitalise market

Gain new customers

Increase sales, volume

Increase market share

Proprietary Bracket™ identifies winning benefits and features during a product development or message optimization process. It's great for solving complex prioritization challenges as it handles large # of features w/ minimal respondent fatigue and without sacrificing data & analytics quality. Bracket™ overcomes the 'too many options' problem. It provides individual-level utility scores that reveal both the rank order of choice factors and the distance between ranks. It keeps respondents engaged with surveys that are shorter and more challenging. And delivers results on par with what you'd get from Max-Diff or other insightful but more cumbersome choice-based techniques. 
Use Bracket™ to understand priorities across your target market, or to zoom in on particular segments of interest.

identifies key features and  benefits with the highest market potential while addressing complex prioritization challenges. Handles large # of features, w/ minimal respondent fatigue and with high data quality. 

benefits prioritization, features optimization

Bracket™

Research Solutions

Product Development Research

Industries & Demographics

Market Research Solutions for New Products

Research Services

Conjoint Analysis / Trade-off/Choice Modeling

If you're challenged with developing new products or looking at existing products in a fresh, new way, Idea Mill™ is the solutions for your. Idea Mill™allows ideation to be fun, inexpensive and most importantly - validated. We ask your target audience to evaluate a few starter ideas and then contribute their own. the process not only produces a bunch of product possibilities and innovative ideas, but evaluates them as well - in real-time. You get a final list that already incorporates critical customer preferences. Combining our own Smart Incentive™ gaming technique to spark thoughtful and enthusiastic participation from layers and layers of real world respondents with our proprietary algorithm that refines long lists and multiple ideas, Idea Mill™ creates ideas, finds the best of the bunch, and tells you why. 
Idea Mill™ is part of our Agile Suite of products that are super-fast (under a week's time), budget-friendly (<$10K) and effective. 
The tool is useful for product naming exercises, product improvements, or as a way to kick start innovation.

Idea Mill™

Idea Generation

Naming Research & Name Development

Increase awareness

We make your customers' voices part of your daily decision-making

Even as technologies evolve, one thing remains constant – organizations’ desire to hear consumer feedback. And hear their feedback fast and in real time!
Having an online research community as part of your research toolbox, is an effective way of getting your customers heard in today’s fast-paced environment.
Online research communities are recruited groups of consumers which come in the form of interactive discussion forums, bulletin boards, long-term community groups, and everything in-between. The community helps consumers remain at the center of decision-making about brands and services present in their everyday lives. Consumers love it, you will even more!
We see a bigger picture. We bring in research expertise. As a custom research company, we maximize the value of your community by taking it a step further. Our research experts are poised to bridge the learnings into more comprehensive research projects, like conjoint, segmentation or our proprietary methods.
It's all about the members and the engagement is key. Our dedicated community team manages a member base large or small, and knows how to engage them.

qual and quant integration, instantaneous consumer feedback

immediate and dynamic access to consumers

Online Communities

Concept Testing

Concept Optimization Research

Quantitative message testing for less? Yes!
Can't afford rigorous testing this time? Maybe you can. 
We've all been there. Up against the wall, with little time and budget, and knowing the best path forward will only come from doing rigorous, quantitative research. You want more than a gut check. You need data to make decisions. But when you're squeezed for time and money, what are your options?
TRC sees this dilemma more and more in today's "more with less" business environment. And it pushed us to think differently. How could we meet the need for swift research and budget sensitivity without compromising the process? Or the results?
Our solution is Message Test Express™ (MTE™).
MTE™ is a unique and streamlined prioritization tool that helps identify winning concepts, positioning statements, and messages and their stick factor for less than $10,000 and often in 10 days or less. Because it was built from the powerful choice-based process of Bracket™, you can feel confident you're getting reliable data and the insights to support it. Users evaluate and eliminate choices, eventually getting to "the best of the best". The analysis uncovers which messages rose to the top.

Message Test Express™ (MTE™)

United States of America

United Kingdom

Australia

Canada

China

Germany

Denmark

France

Hong Kong

Italy

Japan

Mexico

Singapore

South Africa

Spain

Sweden

Please Rate TRC for the services provided on the Home and Mobile Products Prioritization.

TRC is the best of the best.  Look no further for your next partner.  I've worked w/ many firms over my 25+ year career in CPG marketing for some of the world's largest and smallest brands-- global and emerging brands.   TRC represents best in class that will make your project even better than you expected.  They are professional, thorough, honest, strategic, drive for results yet nimble.   Elliot and my project team were always a few steps ahead thinking through implications.   Elliot has extraordinary expertise.   I've worked w/ them on both small and large projects and had outstanding client service throughout.  Any project that is lucky enough to have TRC as a resource is well... VERY LUCKY.  Without a doubt, best decision to hire TRC 

Research to support the relaunch of Spruce Cowfee. 

TRC has been really great to work with. They are flexible and responsive to our needs but also smart and thoughtful and give us good suggestions for how to improve the research. I especially value their analytics capabilities and know to go to them when I have advanced analytics in mind.

Please provide a rating of the services TRC provided on the spend optimization study.

TRC made it relatively easy and painless to implement the research, and was there every step of the way through numerous edits and modifications, and with suggestions to make things better.

Please rate TRC on services provided for the recent Protein Conjoint study.

TRC did an excellent job on this study - it had a complicated timeline and complex administrative work due to COVID, but they were flexible and met each of our needs.  Each facet of their work is high quality and thoughtful, from survey drafting to analysis and presentation.  They knew the study inside and out, and thus were able to answer any questions quickly and accurately.  It was a pleasure to work with them and we look forward to doing so again in the future!

Our conjoint project to help understand interest in and preferences around a potential new offering. 

TRC are excellent partners. They listened to the business problem we were trying to solve and worked with us to design research that would yield actionable insights. The research didn't just give us interesting findings. It gave us the precise direction we needed. The project management was stellar. We always knew exactly where we were in the process. TRC also pay great attention to detail and quality. I always know I can rely on the accuracy of the data they provide.

Hi Kristin - As a reminder, you could focus on the Language initiatives that Eileen managed. 

We started this project before the Covid lockdown, and once that hit, we had to pause for about 6 months.  When we were ready to pick it back up, TRC was ready too, and had all the history and details still fresh.  It really helped us to quickly move forward.  One thing I love about TRC is that when questions come up, they have a recommended solution before reaching out.  They've thought through all the angles and share them, and wait for a decision. This is the something extra, on top of great project management, design, analysis/reporting and moderating.  

The simple loans work: included the online survey, the video IDIs and reporting which included both. 

Many thanks for this! 

TRC were a pleasure to work with. They have a very talented, incredibly intelligent team that provide effective solutions to complex business questions. The team were able to work very efficiently to meet rapid deadlines and delivered complex results in an easy to understand format that had a very positive impact on our business. I would highly recommend working with TRC. 

The conjoint pricing study to measure the impact of various pricing strategies on volume, with the goal of capturing more of the premium market. 

They were very responsive and helped us get a great amount of data to aid our planning. They worked with us to understand our needs and delivered on their promises.

Please provide feedback on TRC as it relates to the Pricing Research conducted earlier this year.

I like that I have a team of people on every project, big or small.  The senior person is always involved from beginning to end.

We would appreciate your review of TRC Market Research, Charlie Humenn and team, in regard to their services on the Ecopia projects from earlier this year. 

TRC consistently provides best-in-class, full-service research services. They particularly stand out for their client service and buttoned-up project management. I especially appreciate TRC's focus on methodology and data quality, owing to their deeply experienced team.

Please provide feedback/ratings on TRC and team (Michele Sims, Charlie Humenn, and team) for their work on the Brand & Marketing Tracking Research. 

TRC did an excellent job of helping us refine the criteria for the study, conducting the research in a timely manner, and providing meaningful insights presentation material from the research.  The turnaround time and responsiveness of the team are exceptional. I will definitely consider TRC for all future research needs. 

2021 Beacon Study with Melody Matthews and Megan Szczech

In the many engagements I've had with TRC over the years, each one has resulted in very high quality deliverables and been an easy process as a client to get there.  I know when I work with TRC that I can be hands-off and trust that everything will get done on time, accurately, and within budget.  The TRC team also has had creative ideas and approaches on our studies.  They are a top-notch research partner.

We've gotten to cover a good number of studies together, often prioritization work across both agile and custom studies - using the Bracket approach. Studies have touched content for the publications (most interesting articles, topics for the Upfront section, naming/content for "Personal Best", interest in Games/puzzles, and identifying the most compelling new publications) and naming for the media literacy program.  

There are so many things to like about TRC!  They are very smart and have the expertise to do any type of quantitative research, with excellent execution in all phases, from questionnaire design to field management to analysis and reporting. Their client service is also wonderful, they are extremely responsive and thorough, and fun to work with.  Over time they have been great at learning about our unique industry and company needs, so that I feel they are a true partner. I highly recommend working with TRC. Whenever I do a project with them, I have 100% confidence that the project will go very well.

We have gotten to work on a greater variety of projects this year, including the messaging work (via Bracket), the quick-turn name/message studies and the product work (including likelihood to consider, motivators and barriers). Getting your recommendation on our relationship overall or any of those projects is much appreciated. 

Research & analytics experts in communities, message prioritization, pricing research, segmentation, conjoint, brand equity, product dev research.