A Complete Guide to New Product Development Research and Testing
New product development research and testing companies are essential in shaping successful product launches. They drive innovation by providing valuable data for product development strategies. Market research has evolved to gather precise consumer insights, revolutionizing product ideation. Testing is crucial for identifying flaws, refining features, and enhancing user experience, giving companies a competitive advantage in delivering consumer-centric products.
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Featured expert
Decision Point is your leading partner in product development research. We specialize in qualitative and quantitative methodologies, enabling data-driven decisions for innovative product creation. From concept optimization to pricing studies, we support you every step of the way.
Why choose Decision Point
Custom designed research
Unparalleled analytics
Insights into action
Strategic consultants
Excellent client service
Featured expert
NewtonX empowers product development teams by connecting them with verified industry experts. Our AI-driven NewtonX Graph custom recruits insights from 1.1 billion professionals, ensuring decision-quality data for successful product strategies and innovations.
Why choose NewtonX
100% ID-Verified
1.1 billion reach
140 industries globally
Niche audiences
Custom recruiting
Featured expert
SKIM specializes in Product Development Research, partnering with industry leaders to refine strategies for innovation and consumer engagement. By blending insights into customer behavior with business acumen, we deliver tailored, data-driven solutions for impactful product success.
Why choose SKIM
Price&Portfolio Strategy
Decision Journey Mapping
Decades of Comm Research
Conjoint Analysis
Applied offers full service marketing research using qualitative and quantitative research to improve decision-making and develop strategies.
Why choose Applied Marketing Research, Inc.
Good value pricing
Responsive 24/7
Global research
On-Time Reporting
B2B Expertise
CSS specializes in full-service market research, including CLTs, HUTs, Mobile, Online, Eye-tracking & Qual research, both domestic & international.
Why choose CSS/datatelligence, a division of CRG Global
35+ years' experience
In-house test studios
High quality + low cost
Cutting edge innovation
Consumer research experts
Innovate with confidence! Fastuna is a hassle-free consumer insights platform. Validate product and marketing decisions with real people in 24 hours.
Why choose Fastuna
Simple setup in 5 min
Ready-to-run solutions
Robust methodology
Actionable report in 24 h
50 markets are available
Highlight's agile in-home product testing platform streamlines data collection, logistics, and analytics. >90% completion rates and <1 week to data.
Why choose Highlight
>90% Completion Rates
<1 Week to Data
Turnkey Logistics
High Quality Respondents
Real-Time Data Dashboards
Company Products
Numerator is the leading provider of omnichannel insight into what, why and how consumers buy -- and who those consumers are.
Why choose Numerator
Panel Data Analysis
Omnichannel Share Data
Verified Buyer Surveys
Advertising Intelligence
Promotions Intelligence
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Usability labs, global reach, and human factors expertise—we support you anytime, anywhere, with research-driven insights.
Full-service, custom, qualitative & quantitative consumer product research, with facilities in Chicago, LA, Dallas & NY Metro.
Why choose P&K Research
Proven Expertise
Customized Solutions
Diverse Facilities
Commitment to Quality
Innovative Approach
Research & analytics experts in communities, message prioritization, pricing research, segmentation, conjoint, brand equity, product dev research.
Why choose TRC Insights
On GRIT Top 50 list
In business for 35+ yrs
100s of conjoints
Team of in-house analysts
HITRUST audited data
Company Products
B2B International is a leading global business-to-business market research consultancy providing customized b-to-b research and intelligence studies.
Why choose B2B International
900+ global clients
Conducted 4,000+ studies
Researched 145+ countries
Researched every vertical
13 offices worldwide
The #1 PRODUCT RESEARCH company. Let us help identify your target consumers, measure purchase intent, define pricing, and sell-in/out with confidence.
Why choose Starlight Analytics
Product Insights Experts
Deep Industry Expertise
Client Service Obsessed
Quick Turnaround Times
100% US-based Staff
Decision Analyst is an insights consulting firm that blends qualitative research, survey research, and analytics to solve complex business problems.
Why choose Decision Analyst
Outstanding Qualitative
Superb Advanced Analytics
International Expertise
Optimize Strategy
Build Stronger Brands
A full-service strategic research and brand consultancy, designed to support immediate needs, but also illuminate and inspire the best path forward.
Why choose Lamppost Insights, LLC
Brand Experts
Senior, Experienced Team
Collaborative Partners
Customized Approaches
Strategic Guidance