Top Firms for New Product Research, Concept Development & Testing

Top market research firms using information from consumer responses to a preliminary concept to evaluate and develop ideas for new products or services. Select a company that offers concept development and testing services as part of new product research.

Featured Experts in Top Firms for New Product Research, Concept Development & Testing

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Finch

Finch

Panels / Communities

Full Service

Consulting

LOCATION

Philadelphia, Pennsylvania

Featured Expert

Featured Expert

Finch

Panels / Communities

Full Service

Consulting

We empower brands to thrive through concept development research. By merging powerful insights, strategic innovation, and standout design, we help clients like Google and J&J navigate high-stakes moments, ensuring they resonate with audiences today and tomorrow.

Why choose Finch

Insights driven strategy

We were clients at F500 brands

Innovation approaches

CPG, Retail, Pharma Experience

FinSrv, Tech, Media Experience

Starlight Analytics

Starlight Analytics

Quantitative Research

Qualitative Research

Data & Analytics

LOCATION

Dunellen, New Jersey

Featured Expert

Featured Expert

Starlight Analytics

Quantitative Research

Qualitative Research

Data & Analytics

Unlock powerful insights for impactful concept development. Starlight Analytics specializes in data-driven market research that refines your brand's positioning, assesses consumer needs, and validates ideas, empowering you to innovate confidently in a competitive landscape.

Why choose Starlight Analytics

Deep Industry Expertise

Practical and Usable Insights

Alternative Data Sources

Quick Turnaround Times

100% US-based Staff

The Sound

The Sound

Data & Analytics

Consulting

Full Service

LOCATION

Chicago, Illinois

The Sound

Data & Analytics

Consulting

Full Service

We are a full service market research agency and we help brand owners and ad agencies understand people and solve marketing challenges.

Why choose The Sound

We are outcome driven

We put empathy first

We see humans in data

We see what others don't

We drive real growth

LA Product Studio

LA Product Studio

Full Service

Focus Group Facility

Qualitative Research

LOCATION

Torrance, California

LA Product Studio

Full Service

Focus Group Facility

Qualitative Research

LAPS is an all-in-one research space with 5,000sqft (94 ft x 54ft) display area with lighting equipment and EV chargers. Ideal venue for car clinic.

Why choose LA Product Studio

5,000sqft display area

FGD room for 8-10 person

All-in-one research space

Full lighting grid

Free Standing building

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