Sylvestre & Co.

Since 1972, Sylvestre & Co. has specialized in uncovering meaningful human truths through qualitative research. Based in Montreal and Toronto, we help brands understand and connect with audiences through deep cultural insights. 

Led by our proud owner of over a decade Isabelle Landreville, our team combines rigorous research expertise with cultural intelligence. We're known for our bilingual, bicultural approach to understanding Quebec and Canadian markets - an essential perspective for brands wanting to resonate authentically across diverse communities. 

Our senior researchers shape customized methodologies for each project, moving beyond surface-level data to reveal the emotional and cultural drivers behind consumer behavior. Whether conducting in-depth interviews, ethnographic studies, or digital focus groups, we create safe spaces where participants feel truly heard. 

Core Services: 

1. Cultural insights and strategy 
2. Qualitative fieldwork 
3. In-depth interviews and ethnography 
4. Focus groups (in-person and virtual) 
5. Consumer journey mapping 
6. Innovation and co-creation workshops 
7. Brand positioning research 

We serve clients across industries including CPG, retail, financial services, and technology. Our work has helped launch successful products, reshape brand strategies, and build deeper customer relationships. 

What sets us apart is our commitment to craftsmanship in qualitative research. Every project receives focused attention from senior experts who understand both the art and science of uncovering human truths. 

Ready to see consumer insights in a new light? Let's explore how we can help reveal the insights that drive meaningful connections with your audience. 

Visit sylvestreco.com to learn more about our approach to qualitative research and cultural insights.