Logica Research

Understanding consumer preferences is crucial for effective brand strategy, and key in this process is product positioning. Logica’s approach to product positioning research combines qualitative and quantitative methods for deep understanding of consumer preferences. The process helps to refine and optimize the strategy for your product positioning—and ensures the outcomes resonate with your target audience.

Product Positioning Research for B2B Payments

In the world of B2B payments, products need to be differentiated in a crowded market and positioned in a way that will create customer trial, continued use and loyalty. Logica worked with a B2B payments provider that wanted to differentiate itself in the market and identify the best go-to-market strategy for their expanded, combined product offering. Determining what their target customers needed and wanted was a key piece in the project. This customer understanding led to how to best position the product—and gaining knowledge on where to best reach the key segments of customers ensured the success of the product launch.

Message testing research is essential for crafting impactful marketing communications and claims that drive both new and repeat business, particularly in the financial space where competition is high. Logica® collaborates with financial brands to provide insights that look at how messaging resonates with target markets, stakeholders, customers and prospects. 

Exceptional messages will drive acquisition, and message is an important step in your Go-To-Market Strategy and marketing planning. In industries like financial services and technology, consumer attitudes swiftly change.  Having an ongoing message testing program can help ensure that your communications will support your brand’s growth.  Logica works with B2B and consumer-centric brands for both scaled, ongoing message testing programs as well as custom, ad hoc message testing—tailoring the approach that will be most successful for your organization.

Message Testing for Banking Client

A major bank came to Logica to help enhance their value proposition and tailor messages for two distinct target segments to boost business growth. Faced with challenges in standing out within the marketplace, the client sought to uncover various points of differentiation to inform communication and messaging strategies.