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Material
New York, New York
Why choose Material
Customer Experience
Behavioral Analytics
Brand Marketing & CRM
Growth Strategy
Product Design
About
Material is a global strategy, insights, design, and technology partner to companies striving for true customer centricity and ongoing relevance in a digital first, customer-led world. By leveraging proprietary, science-based tools that enable human understanding, we inform and create customer-centric business models and experiences + deploy measurement systems – to build transformational relationships between businesses and the people they serve.
We thrive where customer centricity meets business evolution. Material solves for the most pressing business challenge of the coming decade through the fluid integration of customer understanding with design and technology expertise that can respond ever-faster to evolving customer needs. We leverage a science-based engine for understanding people to create transformational customer relationships for our clients.
We’ve been developing science-based tools for customer understanding for over 40 years - and have spent the past decade constructing the design and technology capabilities that allows us to learn + make in unison. That’s our special sauce - using a science based understanding of what customers need to make experiences they can’t live without.
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International capabilities
Key personnel
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Research Solutions
Customer Experience Research
Measurement
Advertising Communication Strategy Research
Advertising Concept Testing
Advertising Content Analysis Research
Advertising Effectiveness Research
Advertising Research
Brand Identity Research
Brand Image Tracking
Brand Loyalty / Satisfaction Research
Brand Positioning Research
Brand Research - Line / Franchise Extension
Business-to-Business Research
Concept Development Research
Consumer Attitude & Usage Research
Consumer Lifestyle & Value Trends
Consumer Market Research
Consumer Purchase Behavior Research
Consumer Trends Research
Corporate Image / Identity Research
Geo-Demographic Research
International Market Research with Consumers
Market Measurement & Evaluation Studies
Market Segmentation
Product Market Research
Product Optimization Research
Product Testing
Promotion Development & Evaluation Research
Research Services
Advanced Analytics
Crowdsourcing & Co-creation
Data Collection Field Audits
Data Collection Field Services
Full Service Market Research
Full Service Qualitative Market Research
Full Service Quantitative Market Research
Gamification & Research Games
Hybrid & Mixed Methodology Market Research
Implicit Association Research
Insight Communities (MROC)
Interviews in Foreign Language
Interviews with Consumers
Interviews with Ethnic Groups
Interviews with Executives & Professionals
Interviews with Healthcare Professionals
Interviews with International Audiences
Interviews with IT Professionals
Interviews with Low Incidence Audiences
Mail Questionnaires & Surveys
Marketing & Sales Effectiveness Modeling
Market Research Consultants
Market Simulation & Modeling
Mobile Ethnography
One-on-One & In-Depth Interviews (IDI)
Online Focus Groups
Online In-Depth & One-on-One Interviews
Online Qualitative Data Collection Methods