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Zappi

London, United Kingdom

Data & Analytics

Software & Technology

See your product innovations and advertising ideas through your audiences eyes with the leading consumer insights platform.

Why choose Zappi

Agile decision-making

Transformation insights

Flexible solutions

Quality data

VISIT OUR WEBSITE REQUEST A DEMO

WEBSITE

zappi.io

Send an Email

PHONE

+020-7428-7456

SOCIAL MEDIA

About

Services

Resources

About

See your product innovations and advertising ideas through the eyes of your audience with the leading consumer insights platform.

Get the inspiration to create and the validation to act.

How it works:

1. Launch research
Our proven methodologies give you consumer feedback while developing ads and innovations.
2. Get results
We reach the audience you care about and deliver quality, actionable results in real-time, with full results in 6 hours.
3. Refine and repeat

Compare your results to historical data and relevant benchmarks, then make meaningful changes to create something people love.

Inspire. Optimize. Validate.

Company website links

Advertising

Product innovation

Inside Insights podcast

INFO

Mailing address

97-99 Camden High Street

London,
United Kingdom

NW1 7JR

View on map

International capabilities

United States of America, United Kingdom, Australia, Canada, China, India, Germany, Argentina, Belgium, Brazil, Chile, Colombia, Czech Republic, France, Greece, Hungary, Ireland, Italy, Japan, Mexico, Peru, Philippines, Poland, Romania, Saudi Arabia, Singapore, South Africa, Spain, Switzerland, Taiwan, Thailand, Netherlands, Turkey, Vietnam

Key personnel

Ryan Barry

President

Services

Explore Market Research Specialties, Industries, Markets and Business Issues covered by this company.

Featured expert

Advertising Research

Agile Market Research

Concept Testing

Research Solutions

Advertising Research

Concept Testing

Advertising Communication Strategy Research

Advertising Concept Testing

Advertising Content Analysis Research

Advertising Copy Testing - Digital Media

Advertising Copy Testing - Television

Advertising Copy Testing - Traditional Media

Advertising Effectiveness Research

Brand Equity Research

Brand Identity Research

Brand Loyalty / Satisfaction Research

Brand Positioning Research

Brand Research - Line / Franchise Extension

Business-to-Business Research

Concept Development Research

Concept Optimization Research

Consumer Attitude & Usage Research

Consumer Purchase Behavior Research

Digital Media Research

International Business-to-Business Market Research

Media Research

Naming Research & Name Development

Package Development Research

Packaging Testing

Price Elasticity Analysis

Price & Pricing Research

Product Development Research

Product Market Research

Product Optimization Research

Product Testing

Promotion Development & Evaluation Research

Research Services

Agile Market Research

DIY Surveys

Related Services & Software

Artificial Intelligence / AI-Powered Insight Platforms

Automated Market Research Platforms

Business Issues

Business Issue: Brand / product / service launch

Resources

Watch on Demand

1 results

Zappi: Using Artificial Intelligence to Supercharge Customer-Led Innovation

demo

30 min

Unlock the power of AI in customer-led innovation with Zappi! Join Julio Franco, Zappi's Chief Customer Officer, for an insightful virtual session on the importance of artificial intelligence in driving an efficient modern product innovation life cycle. Discover how a connected, continuous 'test, analyze, and optimize' approach, powered by AI, can revolutionize consumer research by enabling agility, quick pivots, and more efficient analysis and validation of successful innovations.

During the session, Julio will showcase the Zappi platform, focusing on its AI-driven features, including AI Quick Reports which dramatically streamline the analysis and reporting process by identifying insights and accelerating the journey from data to decision-making. You may even get a glimpse into how Zappi's agents make optimization recommendations for your ideas. Don't miss this opportunity to explore the future of consumer insights and learn how to optimize your research strategy with AI-powered tools.

Watch Recording

Published on Greenbook

2017 Predictions in Review

Look back at what did and did not happen in 2017 from this past year’s market research predictions.

Dan Foreman

Chairman of the Board at ZappiStore

December 4, 2017

Read article

Judging 2016 Predictions: Only 3 Out of 125 Were Right!

Dan Foreman judges the 125 predictions for 2016 we published last year. How did our soothsayers do? Not very well!

Dan Foreman

Chairman of the Board at ZappiStore

December 21, 2016

Read article

PepsiCo Creates High Impact Walkers Holiday Ad with Early-Stage Testing

Using Zappi Amplify TV to vet and refine a high-impact holiday ad.

Zappi

at Zappi

December 23, 2021

Read article

Encouraging Clients to Share Experiences at IIeX

Babita Earle from ZappiStore shares why she is excited to attend IIeX Europe.

Babita Earle

Executive Vice President - Strategic Partnerships at ZappiStore

January 10, 2017

Read article

How Hershey Canada Turned Agile to Win TV Audiences with Twizzler

ZappiStore utilized agile methods to test Hershey Canada advertising

Georgia Psyllidou

Director, Digital & Marketing Analytics at ZappiStore

February 2, 2018

Read article

2017 Predictions in Review

Look back at what did and did not happen in 2017 from this past year’s market research predictions.

Dan Foreman

Chairman of the Board at ZappiStore

December 4, 2017

Read article

Judging 2016 Predictions: Only 3 Out of 125 Were Right!

Dan Foreman judges the 125 predictions for 2016 we published last year. How did our soothsayers do? Not very well!

Dan Foreman

Chairman of the Board at ZappiStore

December 21, 2016

Read article

PepsiCo Creates High Impact Walkers Holiday Ad with Early-Stage Testing

Using Zappi Amplify TV to vet and refine a high-impact holiday ad.

Zappi

at Zappi

December 23, 2021

Read article

Encouraging Clients to Share Experiences at IIeX

Babita Earle from ZappiStore shares why she is excited to attend IIeX Europe.

Babita Earle

Executive Vice President - Strategic Partnerships at ZappiStore

January 10, 2017

Read article

How Hershey Canada Turned Agile to Win TV Audiences with Twizzler

ZappiStore utilized agile methods to test Hershey Canada advertising

Georgia Psyllidou

Director, Digital & Marketing Analytics at ZappiStore

February 2, 2018

Read article

Content Library

2 results

How consumer insights will get its power back

Podcast

Steve Phillips, Founder and CEO of Zappi, reflects on what he's learned through building an industry-changing company (turns out, data quality is pretty important), some of the mistakes that were made along the way and shares his vision for the future of the sector — an opportunity that insights professionals must not fail to seize.

by Steve Phillips

Listen to the podcast

PepsiCo Creates High Impact Walkers Holiday Ad with Early-Stage Testing

Article

Through using Zappi Amplify TV, PepsiCo vetted an early-stage holiday advertisement for Walkers crisps, identified consumers' issues with it, and ultimately produced a high-impact ad using these insights. Zappi's method contrasts starkly with traditional ad testing solutions, in which a poor result at an early stage would have meant abandoning the ad idea and starting from scratch.

Read the article

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