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NAILBITER

NAILBITER is a global videometrics platform that observes in-the-moment purchase and usage behavior in-store, online, and at-home.

Data & Analytics

Full Service

Quantitative Research

Featured in 2025 Buyer's Guide for Brand Research Solutions

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Last updated on August 18th, 2025

Why choose Us

see your shopper shop

hear your shopper shop

behavioral and actionable

full service consulting

Real, not recall

Features and attributes

Asset management

Behavioral capabilities

Brand management

Brand monitoring

Collaboration & workflow

Custom tracking surveys

Image identification

Natural language queries

Omnibus brand tracking

Proprietary data

Real-time tracking & alerts

Syndicated brand panels

What is NAILBITER?

NAILBITER’s quantitative behavioral Videometrics technology platform allows manufacturers and researchers to "see" and “hear” their consumers make product decisions in-store and online through video.

The platform quantitatively codes stated, latent and emotional decisions, revealing hidden barriers to product success. The resulting consumer and shopper insights allow marketers and researchers to make immediate decisions that drive market success.

Founded in 2014 and headquartered in Reston, Virginia (USA) we also have offices in NY, Chicago, London, Amsterdam, Paris, Dubai, Singapore, and Mumbai.

Ranked #27 in Top 50 most innovative companies by clients as per the 2021 GRIT report (up from #42 in 2020), our video is converted to brand metrics that provide a competitive advantage to Brand, Shopper, Category and Insights teams.

NAILBITER Videometrics have been validated by leading CPG companies such as Hershey, Nestle, Reckitt, Mondelez, SC Johnson, and others. We have been growing for the last 5+ years and our expected growth trajectory will be 4x over the next two to four years.

Recognition

Minority-Owned Business
Women-Owned Business

Services and Expertise

Explore market research solutions, industries, markets, and business issues covered by NAILBITER

Published on Greenbook

2 results

 Meeting Project Objectives: Focusing on Client Delight
Bobby Stevenson
 Meeting Project Objectives: Focusing on Client Delight
GRIT

Meeting Project Objectives: Focusing on Client Delight

Explore why true partnerships in market research go beyond briefs, aiming to turn satisfaction into delight with deep analysis and actionable recommen...

Bobby Stevenson

Bobby Stevenson

Executive Vice President, Client Success and Head of Research at Nailbiter

Is Big MR on Its Way to Becoming the Next Blackberry?
Amishi Takalkar
Is Big MR on Its Way to Becoming the Next Blackberry?

Is Big MR on Its Way to Becoming the Next Blackberry?

What smartphone do you use? I’d be willing to bet that it isn’t a Blackberry. Why is that? The market research industry has gone through several trans...

Amishi Takalkar

Amishi Takalkar

CEO at Nailbiter