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Highlight
New York, New York
Why choose Highlight
>90% Completion Rates
<1 Week to Data
Turnkey Logistics
High Quality Respondents
Real-Time Data Dashboards
About
Highlight is the leading purpose-built software for product developers & marketers to innovate, renovate, and make critical decisions with confidence.
Highlight’s platform has become famous for our agile in-home product testing solution, but has expanded to fuel insights across the product lifecycle.
Popular use cases include:
- Unmet Needs Identification
- Prototype Testing
- Sensory Evaluation
- Claims Substantiation
- Benchmark Building
- Alienation Testing
- Large-scale Validation
Highlight supports brands of all sizes and across all categories:
- Sensory testing for food & beverage, pet care
- Usage and claim testing for home care, beauty, baby care, personal care
- Wear testing for apparel & footwear
- Longitudinal testing durables
Our partners include Pepsi, Mondelez, L’Oreal, Vitacoco, Suja Life, Pabst Blue Ribbon, Hanes, Colgate, Momofuku, and many more.
Schedule a call to learn more about how Highlight can help your team innovate, renovate, and iterate with confidence.
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INFO
International capabilities
Industry affiliations
Key personnel
Women-Owned Business
Minority-Owned Business
Software / Platform Details
Solution deployment
Cloud, SaaS, Web-Based
Data provider
Desktop
Managed service
Mobile
Pricing details
Annual subscription
Monthly subscription
One-time license
Support
Email / Help desk
FAQs / Forum
Knowledge base
Live chat
Training
Custom
Documentation
Live online
On demand
Videos
Services
Explore Market Research Specialties, Industries, Markets and Business Issues covered by this company.
Featured expert
Industries & Demographics
Alcoholic Beverages [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]
Foods & Nutrition [market sector expertise]
Pet Owners / Foods / Supplies [market sector expertise]
Apparel & Clothing [market sector expertise]
Beverages [market sector expertise]
Candy & Confectionery [market sector expertise]
Consumer Durables [market sector expertise]
Environment & Sustainability [market sector expertise]
Fragrance Industry [market sector expertise]
Household Products [market sector expertise]
Market Research Solutions for New Products
Market Research with African-Americans
Market Research with Asian-Americans
Market Research with Children
Market Research with College Students
Market Research with Generation X
Market Research with Generation Y - Millennials
Market Research with Generation Z
Market Research with Hispanics / Latinos
Market Research with Mothers
Market Research with Multicultural Audiences
Market Research with Parents
Market Research with Teenagers & Youth
Research Solutions
Taste Tests & Sensory Tests
Concept Optimization Research
Concept Testing
Consumer Attitude & Usage Research
Consumer Market Research
Consumer Purchase Behavior Research
Consumer Trends Research
Customer Experience Benchmark Studies
Research Services
Related Services & Software
Products
Highlight
Visit website
Highlight's in-home product testing platform helps CPG, retail brands and beyond innovate, test, and successfully launch (and relaunch) products people love. Ship your product to Highlight, and our logistics team repackages and ships to our owned community of testers. Quickly field IHUTs (in-home ...
Consumer insights, brand marketers, R&D professionals, and sensory scientists
Survey Blueprints
Configurable Survey Blueprints built by Highlight's in-house pros bring research-grade methodology to every study - and means you never have to go it alone or start from scratch.
Live Data Analysis
Explore your data from Day 1 of field work. When you have visibility to data immediately–and the control to slice & dice it as you wish–you can make faster, more granular pivots. Filter, segment, compare, and share your real-time results.
Automated Post-Project Insights & Analytics
Scorecard, Penalty Analysis & more answer your most burning business questions as soon as fieldwork is finalized. Shrink analysis timelines from weeks to moments, giving your team a competitive edge to win in ever-tighter product development cycles.
Research Solutions
Consumer Purchase Behavior Research
Demographic Analysis
Psychological / Motivational Research
Psychographic Research
Geo-Demographic Research
Consumer Lifestyle & Value Trends
Consumer Trends Research
Consumer Attitude & Usage Research
Consumer Market Research
Advertising Effectiveness Research
Advertising Concept Testing
Brand Identity Research
Brand Image Tracking
Brand Loyalty / Satisfaction Research
Customer Experience Benchmark Studies
Customer Loyalty Research
Customer NPS Measurement
Package Development Research
Packaging Testing
Price & Pricing Research
Product Market Research
Concept Development Research
Concept Optimization Research
Idea Generation
Naming Research & Name Development
New Product Post-Launch Tracking
Product Development Research
Product Optimization Research
Product Purchasing & Sample Pick-up Research
Product Testing
Concept Testing
Home Use Tests
Product Usability Testing
Taste Tests & Sensory Tests
Test Marketing
Research Services
Recruiting for Market Research
Agile Market Research
Ethnography
Interviews with Consumers
One-on-One & In-Depth Interviews (IDI)
Mobile Surveys
Mobile Qualitative Research
Mobile Panels
Mobile Ethnography
Questionnaire & Survey Design Services
Survey Programming Services
Survey Reporting and Analysis
Recruiting for Online Surveys
Crowdsourcing & Co-creation
Online In-Depth & One-on-One Interviews
Online Research Panels
Online Proprietary Research Panels
In-Depth (IDI) / One-on-One Moderating
Qualitative Market Research Services
Sensory Research
Industries & Demographics
Cannabis & CBD [market sector expertise]
Market Research with African-Americans
Market Research with Asian-Americans
Market Research with Multicultural Audiences
Market Research with Hispanics / Latinos
Market Research with Affluent Individuals
Market Research with High Net Worth Individuals
Market Research with Generation X
Market Research with Generation Y - Millennials
Market Research with Generation Z
Market Research with Teenagers & Youth
Market Research with Seniors
Market Research with Parents
Market Research with Mothers
Market Research with College Students
Market Research with Children
Alcoholic Beverages [market sector expertise]
Apparel & Clothing [market sector expertise]
Beverages [market sector expertise]
Candy & Confectionery [market sector expertise]
Consumer Durables [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]
Electronics [market sector expertise]
Environment & Sustainability [market sector expertise]
Foods & Nutrition [market sector expertise]
Fragrance Industry [market sector expertise]
Household Products [market sector expertise]
Lawn & Garden [market sector expertise]
Market Research Solutions for New Products
Packaged Goods [market sector expertise]
Personal Care Items [market sector expertise]
Pet Owners / Foods / Supplies [market sector expertise]
Retail Industry [market sector expertise]
Supermarkets & Grocery Stores [market sector expertise]
Toys & Games [market sector expertise]
Resources
Published on Greenbook
10 Things We Learned While Building an Agile Research Platform
High-growth market research tech startup learned important practices.
Dana Kim
Founder & CEO, CPTO & Founder at Highlight
10 Things We Learned While Building an Agile Research Platform
High-growth market research tech startup learned important practices.
Dana Kim
Founder & CEO, CPTO & Founder at Highlight