Decision Analyst

Decision Analyst is a global research and analytical consulting agency, serving Fortune 500 corporations, advertising agencies, and consulting firms. Custom, primary research and analytical consulting are the firm’s foundational competencies, helping its clients solve complex marketing and business problems through qualitative investigations, innovation, strategic research, marketing science, and advanced analytics. As a leader in advanced analytics, mathematical modeling, simulation, and optimization techniques, Decision Analyst helps its clients:

● Create winning marketing strategies

● Develop new products

● Build powerful brands

● Improve product acceptance

● Elevate advertising communications

● Boost package design effectiveness

● Strengthen promotional programs

● Optimize pricing strategies

● Enhance the customer shopping experience

● Optimize employee recruiting and maximize employee retention

New product development is a major focus. From in-depth qualitative explorations, to ideation, brainstorming, and innovation, to new product concept development, to advanced concept testing systems, Decision Analyst offers a full range of services to accelerate new product development, including forecasting new product sales volumes.

The Qualitative Team brings creativity and imagination to the new product development process by uncovering the emotional, rational, conscious, and unconscious motives that drive consumer decisions. Focus groups, depth interviews, online forums, and ethnography are some data collection techniques utilized to reveal new consumer insights.

The Advanced Analytics Team relies on the scientific method, experimental design, mathematical modeling, simulation, and optimization to answer tough marketing questions and solve a range of business and marketing problems.

Decision Analyst serves clients across North America, Europe, Latin America, and Asia. The firm is wholly owned by its employees.