Data & Analytics

Consulting

Full Service

Decision Analyst is a global research and analytical consulting agency, serving Fortune 500 corporations, advertising agencies, and consulting firms. Custom, primary research and analytical consulting are the firm’s foundational competencies, helping its clients solve complex marketing and business problems through qualitative investigations, innovation, strategic research, marketing science, and advanced analytics. As a leader in advanced analytics, mathematical modeling, simulation, and optimization techniques, Decision Analyst helps its clients:● Create winning marketing strategies● Develop new products● Build powerful brands● Improve product acceptance● Elevate advertising communications● Boost package design effectiveness● Strengthen promotional programs● Optimize pricing strategies● Enhance the customer shopping experience● Optimize employee recruiting and maximize employee retentionNew product development is a major focus. From in-depth qualitative explorations, to ideation, brainstorming, and innovation, to new product concept development, to advanced concept testing systems, Decision Analyst offers a full range of services to accelerate new product development, including forecasting new product sales volumes.The Qualitative Team brings creativity and imagination to the new product development process by uncovering the emotional, rational, conscious, and unconscious motives that drive consumer decisions. Focus groups, depth interviews, online forums, and ethnography are some data collection techniques utilized to reveal new consumer insights.The Advanced Analytics Team relies on the scientific method, experimental design, mathematical modeling, simulation, and optimization to answer tough marketing questions and solve a range of business and marketing problems.Decision Analyst serves clients across North America, Europe, Latin America, and Asia. The firm is wholly owned by its employees.

Decision Analyst

For businesses that want to build awareness and maximize lead generation performance

Advanced

Defend market share

Brand / product / service repositioning

Brand / product / service launch

Increase awareness

Decision Analyst's StrategicImpact™ Process is a system for gathering knowledge and gaining alignment among key stakeholders leads to a deeper understanding of the business needs and opportunities from every perspective, including consumers, employees, upper management, and shareholders. The goal of this multi-step process is to build consensus about study objectives and desired outcomes among the upper management and the research team, and to improve the chances that employees will support and act on the research findings. Ultimately, it helps guide your team toward effective move-forward plans with the greatest potential for strategic impact.

To achieve the best results, strategic engagements typically include all six of these phases:
1. Align: Kickoff workshop with your cross-functional team to thoroughly discuss the business need(s) and establish success criteria.
2. Explore: In-depth exploration of attitudes, needs, habits, and motivations of market audiences. Often includes internal or external business stakeholder interviews to explore their expectations.
3. Quantify: Rigorous, large-scale research initiative among consumer audiences, including in-depth analyses. May also include interaction with, or mapping results to, a customer and/or prospect database.
4. Analyze: Dig deeper into the intricacies of the survey outcomes and associated consumer needs, desires, mindsets, and emotions. Often includes building rich personas or profiles of target segments, a deeper understanding of consumer decision processes, etc.
5. Activate: A cross-functional collaborative workshop to help integrate learning into your corporate plans. Research must lead to decisions and to actions.
6. Monitor: Following activation, key performance metrics should be measured routinely to ensure successful strategic outcomes.
This process can be applied to any large strategic research initiative a company undertakes. 

StrategicImpact™ Process

United States of America

United Kingdom

Australia

Canada

Germany

France

Decision Analyst is an insights consulting firm that blends qualitative research, survey research, and analytics to solve complex business problems.

Advanced Analytics

Advertising Copy Testing - Television

Advertising Research Advertising Tracking

Brand Equity Research

Business-to-Business Research

Consumer Attitude & Usage Research

Financial Industry [market sector expertise]

Forecasting & Predictive Analytics

Home Use Tests

Idea Generation

Insurance Services  [market sector expertise]

International Business-to-Business Market Research

International Market Research with Consumers

Market Measurement & Evaluation Studies

Market Research Solutions for New Products

Market Research with Doctors & Physicians

Market Segmentation

Online Bulletin Boards

Online In-Depth & One-on-One Interviews

OTC Medicines  [market sector expertise]

Packaged Goods  [market sector expertise]

Packaging Testing

Price & Pricing Research

Product Development Research

Product Testing

Restaurants  [market sector expertise]

Retail Industry [market sector expertise]

Segmentation Analytics

Shopper Insights

Shopper Journey Mapping

VIEW OUR SERVICES