Applied Marketing Research, Inc.

Applied provides quantitative and qualitative marketing research services including:

*Focus groups (in-person and web-based virtual, chat and bulletin board) that can use projective and dial testing techniques

*Web community and panel research

*Executive in-depth interviews (phone, web or on-site)

*Online survey research (mobile and PC)

*Advanced in-house multivariate and statistical modeling (conjoint analysis, significance testing, etc.)

*In-home product usage testing

*Hybrid survey (combining on-line, mail, and phone data collection methodologies)

*Longitudinal tracking studies

*Reports formatted to meet your company style preferences

Specific types of studies performed:

*Product development, packaging and concept testing research

*Pricing research

*Market segmentation/persona research

*Brand awareness and brand health research

*Advertising campaign, promotion and marketing communications research

*Consumer attitude and usage research

*Voice of the consumer research - customer/employee/vendor satisfaction and loyalty research