Vurvey

Join us for an exclusive webinar where we'll unveil the transformative power of Vurvey's AI agents, insight tools, and expansive co-creation network. You will learn how these cutting-edge features are helping companies like Adidas, Honda, and Unilever work end-to-end with consumers to redefine consumer research, product innovation, and brand marketing.

This session is designed for the next generation of insight leaders who are looking for agile research tools to deeply understand and co-create with consumers at scale.

Adidas had a problem. They weren’t relating to the next generation of consumers; especially in the competitive soccer landscape. Innovation in footwear typically started with technology and then used traditional marketing tactics like TV, social, and ad campaigns to amplify the stories to consumers.

Facing a disconnect with a specific sect of their customer base—millennial soccer players—Adidas flipped the script of their business model to co-created product creation. 

In the Today’s consumers aren’t just buyers—they’re creators, each blazing unique paths, not following blindly along with what’s been done before. Adidas wanted to see what would happen if they focused on co-creation instead of a traditional launch and ad campaign.

Until only a few short years ago, most people of color accepted that beauty products would generally fail their skin, hair, and personal needs—especially those with deeper skin tones—as a fact of life. Then, change swept through in the form of a movement that brought with it an acceptance of and appreciation for the beauty of melanin-rich skin and natural hair.

With an influx of new products meant for naturally textured hair and darker skin tones, buyers experienced excitement, but products often received mixed reviews when they hit the market. An entire faction of content creators across any and all social media streams exists mainly to help buyers of color find what products actually work.

Unilever saw the gap and changed its process to fill the need.