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Online Community Proved Invaluable
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CHALLENGE
A health insurance carrier wanted to establish on-demand access to its target audience of current and prospective members. Their internal team consisting of marketers, market researchers and strategists wanted to connect to consumers in the most timely and cost-effective way. The ultimate end goal was to leverage consumer feedback to guide the team’s everyday decision-making.
SOLUTION
A health insurance carrier wanted to establish on-demand access to its target audience of current and prospective members. Their internal team consisting of marketers, market researchers and strategists wanted to connect to consumers in the most timely and cost-effective way. The ultimate end goal was to leverage consumer feedback to guide the team’s everyday decision-making.
RESULT
A health insurance carrier wanted to establish on-demand access to its target audience of current and prospective members. Their internal team consisting of marketers, market researchers and strategists wanted to connect to consumers in the most timely and cost-effective way. The ultimate end goal was to leverage consumer feedback to guide the team’s everyday decision-making.
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