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October 21, 2021
Online Community Proved Invaluable
Presented by TRC Insights
Challenge
A health insurance carrier wanted to establish on-demand access to its target audience of current and prospective members. Their internal team consisting of marketers, market researchers and strategists wanted to connect to consumers in the most timely and cost-effective way. The ultimate end goal was to leverage consumer feedback to guide the team’s everyday decision-making.
Proprietary solution
A health insurance carrier wanted to establish on-demand access to its target audience of current and prospective members. Their internal team consisting of marketers, market researchers and strategists wanted to connect to consumers in the most timely and cost-effective way. The ultimate end goal was to leverage consumer feedback to guide the team’s everyday decision-making.
Result
A health insurance carrier wanted to establish on-demand access to its target audience of current and prospective members. Their internal team consisting of marketers, market researchers and strategists wanted to connect to consumers in the most timely and cost-effective way. The ultimate end goal was to leverage consumer feedback to guide the team’s everyday decision-making.
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