Dig Insights

Decisions are not always rational, but they should be predictable. Dig Insights is a tech and AI-enabled research company that helps our clients understand consumer decision-making across the innovation lifecycle.

We leverage proprietary technology, AI, and patented data modeling to uncover insights and identify opportunities to shift consumer decisions in your favor. This includes Upsiide, our proprietary innovation insights platform.

Whether you're looking to to any of the following, we can help:

• forecast the future of your category
• understand how to grow or optimize your brand/products
• implement a standardized approach to innovation testing
• track the impact of the changes over time

Our clients span verticals including CPG, QSR, retail, technology, financial services, and telecommunications.

Our work is led by a team of over 250 strategists, insights leaders and data scientists.

We work for a global client base out of offices in Toronto, Chicago, and London.