Save to my lists
Toluna
Norwalk, Connecticut
Why choose Toluna
End-to-End Platform
DIY
Flexible Service Model
Research Expertise
Integrated Global Panel
About
Toluna empowers leading brands and agencies to conduct research without limits by unifying the best of technology, the best of research science, the best of the global panel, and a made-to-measure service to scale your business.
Toluna is powered by 2650 employees worldwide, delivering critical insights in over 90 markets to over half of the Fortune 500. Toluna is the parent company of GutCheck, Harris Interactive, KuRunData, and MetrixLab. Together, we strive to push the field of market research toward a better tomorrow.
Company website links
INFO
Mailing address
International capabilities
Industry affiliations
Key personnel
Services
Explore Market Research Specialties, Industries, Markets and Business Issues covered by this company.
Research Solutions
Industries & Demographics
Research Services
International Expertise
Products
Toluna Start
Visit website
Toluna Start’s end-to-end consumer intelligence platform serves as the single source for all of your consumer insights. With one login, you can conduct quantitative and qualitative research – either through self-service solutions or custom research programs built with the help of research and servic...
Market Understanding
Your customers and competitors are evolving. Understand changing market needs, behaviors, and the competitive landscape.
Brand Health
Is your brand fit for the future? Is it creating a sense of future relevance and vitality? Utilize our holistic brand health measurement that goes beyond traditional brand equity
New Product Development
When agile new product development is a must, so, too, are agile consumer insights. Understand what works, refine what doesn’t, and bring successful products to market every time.
Advertising and Creative Testing
Do your ads and communications cut through the clutter? Test creative and messaging with your target audience, pre- or post-campaign, and fine-tune them for success.
Resources
Published on Greenbook
The Future of Work in Focus
Americans resoundingly want a hybrid work model – and 40% will consider leaving their job if asked to return to offices full time.
Ron Ruffinott
VP, Head of Research Solutions at Toluna
Spotlight on North America: Consumer Trends in the “Year of the Brand”
Brands need to regain consumer trust in 2021. What does that mean for businesses?
Ron Ruffinott
VP, Head of Research Solutions at Toluna
The Need for Speed Driving Data Visualization
Quickly understanding data is key to giving companies a real advantage in an increasingly competitive world.
Ron Ruffinott
VP, Head of Research Solutions at Toluna
Move to More DIY Research
Clients want a wider range of research that can be delivered without the involvement of external research agencies.
Ludo Milet
Managing Director, Asia Pacific at Toluna
China and MR: An Almost Unlimited Market
Smartphones are a growing tool for insights into the Chinese market.
Ludo Milet
Managing Director, Asia Pacific at Toluna
Even Now, In The DIY Era, Communities Still Need to be Managed
It’s still important to stay close to our communities and provide the kind of management and support clients need.
Julie Paul
Senior Vice President - Digital Services at Toluna Group
Brand Health and Your Business: Is Your Brand Fit for the Future?
Building and maintaining brand health moving forward.
Richie Heron
VP Methodology at Toluna
How Agile Development Can Help Build a Better Paper Towel
CPG needs to adopt agile, “fast fail” approaches to new product development used by the software industry.
Jay Rampuria
EVP, Global Business & Corporate Development at Toluna
Ensuring Data Quality Through Survey Design
Here are some must-read tips to help you with good survey design, even if a template isn’t available.
Debbie Senior
VP, Global Products and Automation at Toluna
How Consumer Insights Can Prevent Brand Disasters
Product recalls can have a tangible impact on how a brand is viewed.
Claire Bruce
Client Director at Toluna
JUST EAT Optimizes Advertising Through Quick Concept Testing
Toluna utilized automated ad testing for a JUST EAT marketing campaign
Janice Caston
SVP, Marketing at Toluna
7 Reasons Why Brands are Adopting Research Technology
Brands are turning to research tech to obtain consumer insights.
Sej Patel
Country Director (ANZ) at Toluna
Partner Content
Embracing the Unknown: AI and Market Research
Learn how AI is disrupting and reshaping market research while prompting questions about embracing a transformative future on our website.
The Future of Work in Focus
Americans resoundingly want a hybrid work model – and 40% will consider leaving their job if asked to return to offices full time.
Ron Ruffinott
VP, Head of Research Solutions at Toluna
Spotlight on North America: Consumer Trends in the “Year of the Brand”
Brands need to regain consumer trust in 2021. What does that mean for businesses?
Ron Ruffinott
VP, Head of Research Solutions at Toluna
The Need for Speed Driving Data Visualization
Quickly understanding data is key to giving companies a real advantage in an increasingly competitive world.
Ron Ruffinott
VP, Head of Research Solutions at Toluna
Move to More DIY Research
Clients want a wider range of research that can be delivered without the involvement of external research agencies.
Ludo Milet
Managing Director, Asia Pacific at Toluna
China and MR: An Almost Unlimited Market
Smartphones are a growing tool for insights into the Chinese market.
Ludo Milet
Managing Director, Asia Pacific at Toluna
Even Now, In The DIY Era, Communities Still Need to be Managed
It’s still important to stay close to our communities and provide the kind of management and support clients need.
Julie Paul
Senior Vice President - Digital Services at Toluna Group
Brand Health and Your Business: Is Your Brand Fit for the Future?
Building and maintaining brand health moving forward.
Richie Heron
VP Methodology at Toluna
How Agile Development Can Help Build a Better Paper Towel
CPG needs to adopt agile, “fast fail” approaches to new product development used by the software industry.
Jay Rampuria
EVP, Global Business & Corporate Development at Toluna
Ensuring Data Quality Through Survey Design
Here are some must-read tips to help you with good survey design, even if a template isn’t available.
Debbie Senior
VP, Global Products and Automation at Toluna
How Consumer Insights Can Prevent Brand Disasters
Product recalls can have a tangible impact on how a brand is viewed.
Claire Bruce
Client Director at Toluna
JUST EAT Optimizes Advertising Through Quick Concept Testing
Toluna utilized automated ad testing for a JUST EAT marketing campaign
Janice Caston
SVP, Marketing at Toluna
7 Reasons Why Brands are Adopting Research Technology
Brands are turning to research tech to obtain consumer insights.
Sej Patel
Country Director (ANZ) at Toluna
Partner Content
Embracing the Unknown: AI and Market Research
Learn how AI is disrupting and reshaping market research while prompting questions about embracing a transformative future on our website.
Content Library
14 results
Dr. Thomas Rodenhausen Leaves Executive Board
Press Release
Toluna expands sales and research team for strategic growth
Press Release
Olivia Senneville, SVP Financial Planning and Analysis Promoted to Executive Vice President Finance, Toluna
Press Release
Susan Vidler, Managing Director, Harris UK promoted to European Chief Research Officer, Toluna
Press Release
Ensuring Data Quality Through Survey Design
Article
Move to More DIY Research
Article
The Need for Speed Driving Data Visualization
Article
Toluna Announces Global Growth Driven by Continued Digital Innovations and Significant Panel Expansion
Press Release