Create a listing
Follow a step-by-step guide with online chat support to create your very first by yourself.
Let’s talk
Dana Stanley
Greenbook’s Chief Revenue Officer
Categories
Focus on APAC
Consumer trends, tech, and brand insights from Asia Pacific's top market research voices.
The Growing Influencer Marketing Imperative
Effective influencer marketing happens when creators translate brand messages authentically, building advocacy and driving real Gen Z engagement.
About this channel
Focus on APAC delivers expert commentary, case studies, and data-backed analysis from one of the world’s fastest-growing regions. Explore how cultural nuance and digital transformation are redefining insights and innovation in APAC.
Colin Wong is the Principal Consultant at Insights Heroes, providing transformative insights and deliberate guidance, propelling actionable strategies to clients in the APAC region and around the globe.
Contributors
Colin Wong
Principal Consultant
Latest
The Growing Influencer Marketing Imperative
Effective influencer marketing happens when creators translate brand messages authentically, building advocacy and driving real Gen Z engagement.
Paying Attention to Attention
Attention metrics are evolving, but brands must stay focused on what matters—turning insights into action for creative and media strategies.
Ramanathan Vythilingam
Associate Professor at Nanyang Business School
On a Scale of…Can You Really Hate a Brand??
Brand hate is often less about true hatred and more about disappointment, rejection, or personal experiences that trigger strong negative feelings tow...
Dave McCaughan
Founder & Storyteller at BIBLIOSEXUAL
Are the Benefits of Insights Being Devalued by the Hype of Generative AI?
By 2025, GenAI reshapes data access—but human insight still matters. Learn 3 key differences between AI and traditional research, and how to combine b...
Marilyne Meesters Chew
Director, Project Management at Mastercard
Rethinking Talent: Insights Beyond Traditional Experience
To future-proof insights, firms must hire beyond experience—bringing in historians, artists, and thinkers to spark creativity and human-centric innova...
Michelle Joseph
Director at inter-rupt
Make them Listen: A Strategic Communication Plan to Influence Action
Great research can fall flat without strategic delivery. Tailoring insights to the right audience, timing, and format ensures impact, clarity, and act...
Devin Harold
Former Director - Head of Design Research, Financial Services at Capital One
The Silver Renaissance: Why Brands Should Innovate for the Overlooked 50+ Generation
By 2050, half of APAC will be 50+. Discover how to innovate for the Silver Generation's evolving needs and unlock powerful market opportunities.
April Chow
Senior Director at Human8
The Growing Need for Mystery Shopping
AI, neuroscience, and design innovation are transforming mystery shopping from basic audits into predictive tools for real-world customer experience i...
Ruth Stanat
CEO at SIS International Research
Sign Up for
Updates
Get content that matters, written by top insights industry experts, delivered right to your inbox.
