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Cambri.io
Helsinki, Finland
About
AI powered insights for more successful product launches. Cambri empowers insight, innovation, NPD, and brand teams to launch more successful products through AI-driven concept testing and refinement at an early stage. Our platform ensures stronger, market-ready products by optimizing evaluation and reducing failure rates. We streamline collaboration by eliminating inefficiencies, enabling teams to leverage AI for faster, more accurate decision-making with fewer errors. Cambri supports brands in Food & Beverage (confectionery, snacks, baking, alcohol, non-alcoholic drinks, dairy), FMCG/CPG, and beauty, helping them bring better, consumer-driven products to market efficiently and successfully. AI at Our Core. For over five years, we’ve empowered leading global innovators by combining live respondent data, traditional research methods, and proprietary AI models to deliver actionable concept feedback and launch predictions. What Sets Us Apart • Pioneering – At the forefront of AI-driven research. • Scientific – Merging data science with advanced consumer insights. • Collaborative – A true partner in co-creation and innovation. • Curious – Providing clear insights with deep-dive exploration. Our AI-powered research automation platform spans multiple geographies and categories, enabling insight teams to supercharge innovation and drive product success. Clients can choose between an intuitive self-service AI platform or a full-service research approach—both backed by cutting-edge data science and expert customer success support. We’re mission-driven, working for business impact, brand success, and market-leading outcomes—trusted by top CPG brands like Coca-Cola, Nestlé, and Carlsberg.
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Explore Market Research Specialties, Industries, Markets and Business Issues covered by this company.
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Research Solutions
Research Services
Industries & Demographics
Alcoholic Beverages [market sector expertise]
Beverages [market sector expertise]
Candy & Confectionery [market sector expertise]
Cosmetics & Beauty Aids [market sector expertise]
Products
Launch AI
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Launch AI™ by Cambri is an advanced AI-powered solution designed to predict the success of new product developments (NPD) before they hit the market. By leveraging a combination of survey data and real-world post-launch insights, Launch AI provides businesses with precise, data-driven recommendation...
Food & Beverage (confectionery, snacks, baking, alcohol, non-alcoholic drinks, dairy), FMCG/CPG, and beauty.
Predictive Analytics: AI predicts concept success
AI-powered scoring predicts concept success by combining survey data with real-world post-launch insights, enabling teams to make confident, data-driven decisions and improve product launch outcomes.
Automated Insights: Concept strengths & gaps
Actionable summaries highlight key strengths, weaknesses, and differentiators, providing clear recommendations to refine concepts, enhance value propositions, and drive more successful product innovations.
Iterative Testing: Rapid testing for improvements
Supports rapid, AI-driven concept testing cycles, allowing teams to continuously refine and optimize their products based on real consumer feedback, reducing risk and improving market fit.
Risk Reduction: Increases NPD success
Minimizes failure rates by leveraging AI-driven predictions and in-depth data analysis, helping brands move from the industry average 5–25% success rate to a significantly higher 70%+ success rate.
Research Solutions
Research Services
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Automated Concept Testing and Refinement
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Cambri’s automated testing platform empowers businesses to make data-driven decisions at every stage of product and service development. By providing a suite of AI-powered tools, Cambri helps brands validate ideas, optimize concepts, and refine messaging to maximize market success. Comprehensive Te...
Food & Beverage (confectionery, snacks, baking, alcohol, non-alcoholic drinks, dairy), FMCG/CPG, and beauty.
NLP-Powered Response Analysis
AI extracts insights from open-ended responses, turning unstructured feedback into actionable data for better decision-making.
Real-Time Consumer Insights
Instantly delivers data-driven feedback, allowing teams to refine concepts quickly and reduce time to market.
Iterative Testing & Optimization
Enables continuous testing, refinement, and retesting, ensuring concepts are market-ready and aligned with consumer needs.
Strengths & Weaknesses Identification
Pinpoints key areas for improvement, helping teams enhance concept viability and increase success rates.
Self-Service or Full-Service Options
Choose between an intuitive AI platform for independent testing or expert-backed research support for deeper insights.
Research Solutions
Research Services
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