Orchard Insights

Revolutionize your market research - The cost of failed market research is high. Unlike traditional methods, our in-the-wild testing predicts what consumers actually want, not just what they say they want.

No incentives, no bias, just authentic behavior. Fast.

More than $600B is lost annually from product failures and ineffective marketing–due in part to decisions made from bad research data. The “say-do-gap” continues to plague traditional research methods, making it challenging to confidently translate to in-market success.

Get your best ideas faster. Test what consumers like and don’t like so you can be confident that what you’re building will win in the marketplace.

Orchard testing helps you answer questions like:

**What problems exist?

**What solutions are consumers looking for?

**What trends are they following?

**What product concepts resonate?

You have a problem to solve. We work alongside and in tandem with you to solve it.

Our results provide actionable, more accurate insights that help you make better decisions–without guesswork or gut feelings.

Our tests leverage digital social environments to measure how consumers actually behave. No self-reporting or incentivizing.

Our proprietary platform allows us do in two weeks what other market research companies do in months.

We learn from millions of consumer data points, and can test 6x more ideas than other research methods.

Orchard was founded in 2018 and has become a leader in bahavioral data and predictive analytics while helping guide brands like Procter & gamble and Church & Dwight to better decision making.