Orchard: Turning Social Media Feeds into a Real-World Behavioral Research Laboratory

There continues to be a big difference in what consumers say they will do in forced research environments, and what they actually end up doing in the real-world -- creating an ongoing challenge of confidently translating research to business success. At Orchard, we design real-world research experiments in the same digital feeds where consumers live and make decisions every day – without them knowing it’s a test. It’s leaps and bounds beyond passive social listening and constrained A/B testing. Most importantly, we don’t rely on incentivized respondents, allowing us to eliminate traditional survey biases. Join our demo to learn how to transform your approach to research by tapping into social media and testing ideas “in the wild” for truly predictive insights that in turn translate to business growth.  

Key takeaways / learnings:  

• How and why the ‘say-do-gap’ continues to be amplified in traditional survey-based research methods 
• Why social media is still a hugely untapped real-world behavioral research laboratory (think beyond passive social listening and constrained A/B testing) that can allow you to close the ‘say-do-gap’ 
• How brands test “in the wild” to increase ad recall by 6x and grow new customers by 30%