Market Logic’s end-to-end market insights platform helps the world’s leading brands to generate and capitalize on insights. Our AI software enables customer-centric business decisions with a comprehensive suite of tools for insights professionals and an intuitive AI insights assistant for business users.

Our insights engine connects all your consumer and market data and tools to leverage existing investments. Our DeepSights™ AI assistant equips decision-makers to get insight-rich answers to business questions 24/7, and our DeepSights™ Workspace offers a suite of expert tools for market research teams to increase the impact and accessibility of their insights teams across the business.

Market Logic’s longstanding industry leadership has been recognized by many independent analysts including Forrester Research, the Market Research Society’s Best Data Solution Award, and the BIG Innovation Awards. est Text Generative AI Solution” in 2024; as well as the Ventana Research Digital Innovation Awards, Marketing Research and Insight Excellence Awards, Forrester Research, the Market Research Society’s Best Data Solution Award, and the BIG Innovation Award.

• Shopper insights technology in insights work
• Types of solutions
• Key features
• Criteria to consider when shopping for solutions

The role of the modern day insight manager is a hard one...acting with limited budgets, juggling internal requests, and relying on manual platforms that distract them from where their time should really be spent: acting as thought leaders in their organizations.

Attest exists to make ad-hoc research the easiest part of your day. 

• Join us as we show you how, focusing on 3 areas:
  Beating the bots...how to maintain data quality in the age of AI responses.
• How to make research costs predictable: the end of variable CPIs, globally.
• Cracking the crosstab conundrum: making results analysis seamless.

User Research teams have been running unmoderated sessions for many years now. It's been a way to execute tactical research for lower cost. But it falls short of real qualitative insight -- researchers rarely understand the 'why' behind behavior and can't ask the kinds of in-depth questions they need to get a deeper sense for the user experience. Outset has been offering AI-moderated interviews for years with companies like WeightWatchers, Nestle, and Intuit, but recently launched a suite of AI-moderated usability tools. We'll show you why and how we should all be doing AI-moderated usability research.

Talking to users is everything—but it doesn’t have to be a headache. If you’re juggling clunky tools, slow recruitment, endless prep, and hours of analysis, you’re not alone. The process can feel overwhelming, leaving you with less time to actually connect with your users. Here’s the good news: modern UX teams are using AI to speed things up and unlock richer qualitative insights in less time—enabling confident, research-driven decisions.

What we’ll cover:
- Why UX teams are turning to AI to make user interviews smoother and faster.
- How AI can help you prep like a pro, crafting discussion guides and questions for both moderated and unmoderated research.
- How to fast-track your analysis with AI-powered summaries and interactive chat.
- Real-world examples of teams using these tools to crush their research goals.

Why join us?
This session isn’t just about showing off shiny tools (though they are pretty cool). It’s about giving you practical tips and a live demo to help you spend less time wrangling research logistics—and more time doing what you love: understanding your users

Fathom combines cutting-edge AI with human expertise to deliver unparalleled quality in text analytics. Fathom's processed more than 30M+ responses for leading market research agencies and in house insights teams, who are saving time and getting more value from open-ended data. 

Come see how Fathom's human-in-the-loop thematic coding can help you:
-  Get unparalleled nuance, detail and accuracy in thematic coding 
-  Cut open-ended analysis time by 75% + unlock new insight 
-  Import a code frame or let Fathom start from scratch in 136 languages
-  Analyze with rigor using sentiment, segmentation and stat assist 

So you can drive value with your open ended data:
-  Identify drivers of perception and behaviour with confidence and ease
-  Track trends over time in open-ended data sets of any size
-  Finally understand the "why" to unlock new insight and opportunity

Join us!

Unlock the power of real user feedback to drive innovation.  In this demo, discover how Alida's new usability testing tools are transforming the way researchers validate and optimize products. Get a front-row seat to learn more about Alida’s latest features as we unveil our extended capabilities and our usability testing roadmap to deliver a one-stop shop for UX researchers. This new functionality extends Alida’s community-centered approach to user research, enabling you to conduct more qual and quant research methods to truly understand your real users, all in one platform.

In this demo, discover how Alida enables you to:
- Unlock the power of screen recording and think-aloud activities
- Move beyond assumptions to actionable insights
- Create a seamless user-centered development process

• User research platforms in insights work
• Types of solutions
• Key features
• Criteria to consider when shopping for solutions

Engaging today’s teens—one of the most connected yet hardest-to-reach audiences—can be a challenge for market researchers. While Gen Z is constantly online, capturing their attention and engaging with them in an authentic way requires more than just a standard survey tool to obtain meaningful, high-quality quantitative participation.
 
TeenVoice bridges this gap with an innovative platform designed specifically to help brands connect with, engage, and understand teenagers on a deeper level.

What do you get when you combine adaptable methods, easy sample access, and seamless reporting? Reliable results and faster decision-making. Methodify, Sago’s agile quantitative research engine, makes it possible.

Join Amanda Ilnisky, Sago’s VP of Product Management, as she shares how to use the Methodify platform to add value and streamline your insights process. She’ll cover:

• When to use repeatable or ad hoc research methods
• Options for creating your own surveys from scratch
• Choosing the right audience
• How to speed up reporting with the help of features like AI Summaries

• Role of online quantitative research platforms in insights work
• Types of solutions
• Key features
• Criteria to consider when shopping for solutions
  
  

Discover new tech that helps to solve for common pain points in ad-testing, including:

• Helping to navigate complexities of mixed-method research
• Minimizing response biases (including retrospective and social desirability biases)
• Capturing the subtle emotional nuances that your participants experience while viewing your ad
• Achieving impossibly tight deadlines and turnaround times.

Krystal will demonstrate new tools including itracks Fusion, Dial Tester, and Analysis Assistant, using an example methodology that can help make your next ad-testing project more focused, nuanced, and actionable.

Build beautiful PowerPoint decks from survey data at the push of a button with Response:AI. This integrated survey platform combines a powerful script builder with API access to both consumer and B2B panels (or a link to survey your customer base), plus a powerful report generation engine on the back-end. AI technology takes crosstabulated data and generates fully designed PowerPoint slides, customizable to your logo, font and color palette. All elements of the slides are fully editable, allowing the user to change bar labels, adjust colors, and add custom insight text to charts. Response:AI takes the drudgery out of survey reporting with a powerful tool for automated insight generation.

Get to know IS Pro, the all-in-one platform for building dynamic surveys, that streamlines every step of the survey lifecycle. This demo highlights how IS Pro simplifies complex workflows, enabling you to focus on what matters most—insights.

Join us to learn more about:

• Effortless Survey Building: You can use a visual editor or scripting to create your questionnaire, import past surveys from .xml, .qsf, and Word files, and customize to your heart’s content.
• Seamless Field Management: Discover how IS Pro simplifies quota updates, panel integration, and project monitoring with built-in tools for real-time collaboration and user access control.
• Powerful Data Analysis Tools: See how IS Pro enables smart, algorithmic data cleaning, advanced crosstab reporting, and live data exports to PowerPoint, Excel, SPSS, and more.
• Effective Collaboration: Explore features such as simultaneous programming by multiple users, in-line translations, comment tracking between team members, and testing feedback.

There continues to be a big difference in what consumers say they will do in forced research environments, and what they actually end up doing in the real-world -- creating an ongoing challenge of confidently translating research to business success. At Orchard, we design real-world research experiments in the same digital feeds where consumers live and make decisions every day – without them knowing it’s a test. It’s leaps and bounds beyond passive social listening and constrained A/B testing. Most importantly, we don’t rely on incentivized respondents, allowing us to eliminate traditional survey biases. Join our demo to learn how to transform your approach to research by tapping into social media and testing ideas “in the wild” for truly predictive insights that in turn translate to business growth.  

Key takeaways / learnings:  

• How and why the ‘say-do-gap’ continues to be amplified in traditional survey-based research methods 
• Why social media is still a hugely untapped real-world behavioral research laboratory (think beyond passive social listening and constrained A/B testing) that can allow you to close the ‘say-do-gap’ 
• How brands test “in the wild” to increase ad recall by 6x and grow new customers by 30%

• Advertising testing platforms in insights work
• Types of solutions
• Key features
• Criteria to consider when shopping for solutions

Insights professionals face a mountain of unstructured feedback—reviews, ratings, and customer care data—making it nearly impossible to extract meaningful trends and sentiment without endless manual effort. In this session, we’ll showcase how Yogi’s AI-powered solution eliminates the guesswork. See how advanced NLP pinpoints hidden themes, uncovers emerging trends, and provides sentiment analysis at SKU-level precision, cutting through the noise to deliver insights faster than traditional methods. Join us to learn how Yogi helps insights teams shift from data overload to clarity, empowering them to deliver sharper recommendations and outpace the competition.

In a world where 90% of consumer decisions, the positive, negative, neutral heuristic of sentiment analysis is like watching a 4K movie in black and white. In this demo, you'll learn now Canvs AI help the world's best brands elevate their empathy by unlocking deeper, authentic consumer sentiment, using advanced AI and a patented 42-core emotion framework to reveal how consumers really feel, along with easy-to-use analytical tools to understand why they feel that way. This presentation will also feature Asa, the most-advanced generative AI research assistant, giving research heroes a trusted sidekick to supercharge their productivity and insights.  

Try&Tell is the agile home-use testing platform. During this session we will demonstrate how AI and video analytics are changing the face of product testing, providing quicker, smarter, and more actionable consumer insights.
 
Born as a Haystack Venture

With over 50 years of experience, Haystack Consulting has been a leader in sensory and consumer science.

Try&Tell combines this expertise with the power of digital and AI. With this revolutionary agile home-use testing platform we want to enable brands to create winning products, streamline communication and drive efficiency – while keeping costs low.

Imagine your team having direct access to real, engaged customers to conduct product research. As the leading community-centered research platform, Alida helps leading brands like HBOMax, Adobe, Warner Bros. Discovery, and lululemon build better products and improve user experiences.

Join Julia Nathanson, Principal Solution Advisor at Alida, to see:

• How a research community enables you to execute product research throughout the design and development lifecycle, from ideation to testing, launch and beyond.
• How to co-create products with your customers, leveraging quantitative and qualitative research methods to better understand their motivations and preferences.
• How a community delivers faster recruitment, industry-leading response rates, and greater cost savings.

What if a software could tell you what questions to ask to be a product research pro?

That’s exactly what you can expect from Highlight, the product intelligence platform, designed especially for physical products looking to win more market share in the CPG and retail spaces. 

In this presentation, you will see VP of Customer Enablement Keshia Peris walk through:

• How to use Highlight’s “Solution Blueprints” to test your prototype, assess the sensory experience, evaluate the potential for alienation and more.
• How to build an audience of product testers from Highlight’s proprietary nationwide community of testers.
• How Highlight makes it easy to ship your product for refrigeration, freezing, blinding the package, and any other requirements you need to meet.
• What insights you can see both from your live data as testers submit their feedback, and from your post-survey Scorecard and full data download.

Highlight’s tech-enabled IHUT solution (in-home usage testing) integrates the platform you’ll see today, our owned tester community, and our owned shipping and logistics, so your product testing experience is seamless from beginning to end.

Learn more about Highlight at letshighlight.com

Upsiide is a SaaS research platform purpose-built for innovation testing.

Test and optimize what you offer, like your products or services, and how you go-to-market, like your positioning, claims, features, packaging, or communications. Upsiide captures Dig Insights’ expert knowledge of how consumers make decisions in the real world.

Feel confident launching your innovations, forecasting market share, and predicting ROI with Upsiide.

In this demo, Maeve Morin will walk through how the Upsiide platform works and how we're empowering our customers to develop a programmatic approach to their innovation testing process.

In this presentation, we will provide a concise yet comprehensive overview of the RealEye platform, showcasing its core functionalities and capabilities. You’ll learn how our cutting-edge eye-tracking technology delivers real-time insights into user behavior. The session will include a live demonstration, where we’ll field real-time data collection to highlight the platform’s usability, key metrics, and practical applications for research, marketing, and UX design. Whether you are new to RealEye or looking to maximize your experience, this presentation will give you a firsthand look at how to leverage the platform for actionable insights.

This presentation will explore the benefits of using behavioral data to gain more profound consumer insights, address respondent bias, and counter survey fraud. See how collecting digital consumer behaviors and combining them with survey research can give your company an edge.  Participants will discover the real-world applications of behavioral insights and how the integration of both behavioral data and surveys can generate far superior business outcomes.

Thinkscape is an AI-powered insights platform that engages large groups (20, 50, 100, 400, ...) in real-time deliberative conversation, combining the statistical rigor and repeatable scale of surveys with the insights depth of small focus groups and targeted interviews.

Save Time & Money: In less than an hour, researchers can collect the equivalent of 20 focus groups worth of insights for 1/10 the cost. In addition, Thinkscape automatically outputs a comprehensive set of quantitative and qualitative reports with statistical analysis.

In this presentation, we will explore the science and the technology that puts the unique benefits of large group deliberations into the hands of insights professionals and consultants. We will demonstrate the experience from the participant's point of view, as well as Thinkscape Insight Studio for on-going data analysis and exploration of past sessions.

Glaut is an AI-native software that allows researchers to gather qualitative feedback at scale through voice-based, in-depth conversational interviews. In this session, we will explore how Glaut has been used by Altum Insight to pre-screen candidates for a Qual research project about Democracy.

This session highlights the methodological dynamics AI brings to qualitative insights and customer feedback. We will provide concrete tips for doing it right and share a series of case studies that will illustrate the concrete benefits and outputs of embedding AI into the entire process.

WHAT YOU'LL LEARN:

• IDIs and Focus Groups 101: Brush up on the essentials of online in-depth interviews and focus groups.
• Step-by-Step Guidance: Get a clear, no-nonsense guide on planning, running, and analyzing your IDIs and focus groups.
• Using Voxpopme Services: Discover how Voxpopme can handle the heavy lifting so you don’t have to.
• Create Impactful Stories: Learn how to turn your interviews and focus groups into powerful stories that can drive smarter decisions.

WHY ATTEND?

You’ll gain exclusive insights that can give you an edge in your interview research and walk away with actionable steps you can use right away (in DIY or done-for-you projects). Reserve your spot today.

Knit Co-Founder & CEO, Aneesh Dhawan, unveils the newest release of Knit's platform, Researcher-Driven AI, and how it's being used to unlock Qual-at-Scale for some of the best and biggest brands in the world. Aneesh will walk through a real study conducted on Knit's new platform to showcase how you can go from Research Objectives to a full Report – complete with video showreels, visualized themes, and more – within days.

Join us for "1000 Analysts… In Your Pocket," a dynamic presentation that showcases how integrating human intelligence with artificial intelligence enhances insights analytics. This session highlights how bespoke AI-driven solutions can accelerate and scale the research process without compromising a researcher's unique differentiators and value propositions. Learn how you can seamlessly combine your distinctive research capabilities with the robust power of AI to both maintain your strategic advantages and boost efficiency. Discover how collaborating to create innovative tools can amplify your analytical capacity, equivalent to having a thousand analysts at your disposal, all while adhering to and enhancing your established research methodologies. This presentation is ideal for researchers looking to expand their analytical capabilities and business leaders aiming to achieve deeper, more actionable insights faster than ever before. Join us to see how you can transform your approach to data interpretation and strategic decision-making with AI.

• Beyond the Interface: What unique insights can these tools deliver?
• Reliability and Reproducibility: How dependable are the results generated by LLMs?
• Qualitative Meets Quantitative: Can GPT-generated qualitative answers be integrated with quantitative analyses, or do they render them unnecessary?

AI’s use in research is ramping up. But, knowing how to use AI efficiently and effectively still comes with a learning curve. You could learn how to use AI on the job. Or join Erica Dinger, Voxpopme’s Director of Research Services, to discover her secrets for analyzing qualitative research at speed and scale. Erica’s team has been using AI to deliver insights for enterprise research teams at Diageo, Microsoft, Mars, Mondelez, Pepsi, and Unilever. Now, she’s ready to share the practical knowledge she’s learned, ensuring you can apply these insights directly to your own research. In our 25-minute webinar, you’ll learn👇 

• When and how to use AI to understand qualitative data
• How to best combine AI and human expertise
• Techniques to find reliable insights
• Common AI pitfalls to avoid

Sign up below to master AI skills and accelerate your qualitative research. Then, discover how to access Voxpopme Services for added AI expertise and extra resources whenever needed.

Discover how Knit seamlessly integrates AI-powered quantitative and qualitative analysis to transform data into actionable insights for any brand. In this session, we'll dive into how Knit’s approach to AI allows researchers to uncover not just the "what" in their study participants, but also the "why" behind it— providing a holistic view for a richer, contextual understanding. The technology helps it happen faster and at scale, driving more informed and strategic outcomes no matter your use case.

In this presentation, we explore how 10k Humans is leveraging network effects to democratize market research by addressing the integrity issues inherent in traditional methods. By building an innovative app that functions as a three-sided marketplace, 10k Humans engages gig workers to recruit real-world participants for each project, ensuring fresh and reliable data. Drawing on insights from Andrew Chen's "The Cold Start Problem," we demonstrate how network effects can expand reach, improve data quality, and create a sustainable ecosystem for ongoing, high-integrity market research.

Discover how Fuel Cycle’s Research Engine seamlessly combines quantitative and qualitative research to elevate your understanding of customer needs. Our platform offers robust quant tools like surveys and quick polls, paired with engaging qual options such as member forums, discussion boards, diary studies, and live chats.

Fuel Cycle also streamlines reporting and analysis, allowing you to layer profiling data, perform advanced analysis, and securely share insights with stakeholders. Plus, get a sneak peek at our AI features, designed to revolutionize the handling of unstructured data and enhance research efficiency. Join us to see how Fuel Cycle can transform your research strategy and drive impactful business outcomes.

We dive into how AI technology can help take hybrid quant/qual studies to the next level by surfacing impactful results for researchers faster than ever. Iterative, multi-stage research is now a single step with Knit's approach of Quant plus Qual Video-at-Scale. Add in AI's ability to parse data almost instantly- helping researchers dig deeper into the emotions behind how respondents are feeling- and you have a powerful new approach to your work without sacrificing quality.

10k Voices revolutionizes participant recruitment by transforming the process from passive to proactive. This innovative approach harnesses the combined power of network effects, community engagement, and advanced technology, providing unparalleled access to real people in real time. Our technology-agnostic platform enables the use of diverse validation methods to ensure the highest quality in participant recruitment. This not only validates the behaviors you seek but also enhances the overall reliability of the recruitment process.

Join Rep Data for an overview of how bad actors commit fraud in the modern research environment and why it is so hard to detect and combat. Vignesh Krishnan, Rep Data's CTO, will show how bad actors use tech to camouflage who they are and where they are in order to defraud researchers. Steven Snell, Head of Research, will further demonstrate that routine efforts to clean or trick fraudsters fail to identify bad actors. Finally, we will quantify the threat of hard-to-detect fraud in survey research, showing the prevalence of several types of fraud and how responses from fraudulent actors differ from qualified respondents in various domains.

Listen Labs is the IIEX insight competition winner of 2024. We've built an AI that conducts deep one-on-one semi-structured interviews over text, audio, or video. Through intelligent probing, Listen can get to the real why behind answers.

Learn about the importance of brand tracking for growing your business and building customer loyalty. Then view a live demo of an innovative platform that enables users of any experience level to carry out your next research project.

Join Julia Eisenberg, EVP of Sago Strategy + Insight, and Raj Manocha, Chief Client Officer at Sago, for an exclusive GreenBook tech showcase on the benefits of brand trackers and how Methodify can make brand tracking easier for your organization. Julia will discuss how brand tracking can help shape your brand's narrative and its impact on driving business growth. Raj will then give a live demo of Methodify, offering an in-depth look at how organizations can leverage this innovative platform for brand tracking with ease. Don't miss this opportunity to learn from industry experts and stay ahead of the game!

Wasting countless hours updating your tracking reports? With Displayr you can update an entire tracking presentation in less than a minute. In this demo, we'll show you how to set up a tracking study in Displayr so that everything automatically updates in a single click: the raw data, the underlying tables, calculations, and all visualizations. 

We'll also cover setting weights, statistical tests over time, data visualization for trackers, and setting up analysis and reporting in easy-to-update ways. Join us and see how you can make your brand tracking analysis and reporting fast, easy, repeatable, traceable, and error-free. 

"I couldn't believe it. It was really just one click to update the entire report." Dóra Török, dunnhumby

See why 1,000+ leading market research companies and insights teams use Crunch.io for online survey data analysis & delivery. Join us to learn how you can:

- Analyze all your survey data, past and present, in one place.

- Drag and drop to compare waves instantly. 

- Easily append tracker waves 

- Automatically update dashboards and PowerPoints

Converseon has analyzed millions of data points to understand how people segment and how their needs differ and how segments differ in fulfilling these needs.

From this foundation, of human-centric product innovation, we have developed an approach to decoding trends and fads. 

Our unique system scores each trend or fad in a multidimensional way mapping not only how volume and sentiment is changing over time but also how demand is shifting as people choose different way of fulfilling their needs.

• Respondents browse social media sites for a fixed time; they are exposed to an ad in the natural environment. They do not know what is being tested.
• The consumer is then Seamlessly taken to an eCom platform and asked to type in the ad category they were exposed to and to put a product in the cart. The product of the ad they were exposed to is placed on the live search results page in the third position.
• The consumer can do whatever they like. We measure how much time the product is in view (attention), if they clicked on the product and went to the PDP (interest), and if they put the product in the cart (purchase) 
• A control cell or additional ads go through the same experience with no ad exposure or multiple cells with different ads to learn which ad drives more sales.
• Behavioral metrics of attention, interest, and purchase are measured throughout the shopping funnel. Time in view on the SRP (attention): Did they click and go to the PDP (Interest), and did they put the product in the cart (purchase)? Attention, Interest, and Purchase are all measured by behavior. Instead of asking consumers, we learn what they do, not what they say they will do. Know which ads drive sales on which social media platform. We can add eye tracking and implicit reaction testing for additional insights. Lastly, after measuring behaviors, we follow with a survey to learn key KPIs of awareness, brand, and further customizable diagnostics.

Join us for an exclusive webinar where we'll unveil the transformative power of Vurvey's AI agents, insight tools, and expansive co-creation network. You will learn how these cutting-edge features are helping companies like Adidas, Honda, and Unilever work end-to-end with consumers to redefine consumer research, product innovation, and brand marketing.

This session is designed for the next generation of insight leaders who are looking for agile research tools to deeply understand and co-create with consumers at scale.

Knit Co-Founder & CEO, Aneesh Dhawan, dives into how Knit is applying AI throughout the research funnel to enable more efficient and productive research for over 100 established brands. Aneesh will dive into how Knit's AI solutions are creating efficiencies through survey creation, analysis, reporting and more – for both Quant and Qual methodologies. During this platform walkthrough, Aneesh will unveil new Quant/Qual research on The Impact of Influencer Programs to add an additional layer of insight for all in attendance.

Learn about Generative AI prompting for qualitative insight and quickly get actionable learnings from large amounts of data.

Qualitative research can be a goldmine of insight for any researcher. But does it leave you feeling overwhelmed by the mountains of data? 

Not anymore. Generative AI can be your secret weapon, helping you find qualitative insights at a quantitative scale. But unlocking its true potential requires crafting the perfect prompts. 

Join Betsy Nelson, Voxpopme’s Head of Product to discover how to transform qualitative data into actionable insights in seconds.

In this webinar, you’ll learn: 

• Prompt writing basics for market researchers. 
• How to tailor AI prompts to uncover insights in your qualitative data. 
• How prompts work when applied to a real-life qualitative research study. 

Sign up today to join Betsy and learn how to prompt your way to qualitative insights.

Voiceform is a survey platform that blends quantitative surveys and qualitative interviews, allowing researchers to gather detailed insights efficiently. It offers features such as transcription, translation in over 99 languages, sentiment analysis, theme extraction, and more. Widely used in both market and academic research, Voiceform serves thousands of researchers globally, enhancing their ability to collect and analyze data comprehensively.

Knit Co-Founder & CEO, Aneesh Dhawan, dives into how Knit is enabling researchers to unlock insights at the speed of AI through the power of AI Contextual Analysis™️. Aneesh will dive into how Knit is able to gather and analyze both OE Text and VoC Video responses quickly, and with the accuracy of a seasoned human researcher. During this platform walkthrough, Aneesh will unveil new Quant/Qual research on The Psychology of Brand Loyalty to add an additional layer of insight for all in attendance.

Join Lenny Murphy as he gives a historical perspective on the evolution of analysis of unstructured data in many forms, how it’s done and the most common use cases. As AI drives even greater utility and efficiencies, we’ll explore what the future might hold as well and plant a vision for how insights & analytics pros can deliver even more value and impact by embracing unstructured data analysis.

See why over 1,000 insights teams and market research firms use Crunch.io to analyze large-scale trackers. Crunch.io - the survey data analysis platform built for speed, simplicity, and scalability - has unparalleled success with thousands of trackers, including multi-market surveys. 

With Crunch.io, you can: 

• Scale to all your tracker data, historical and current
• Analyze and visualize all your data with sub-second query response
• Drag and drop to compare waves instantly
• Automatically append tracker waves
• Start analyzing immediately after a wave comes out-of-field with accelerated data transfer and automated quality checks
• Export reports to PowerPoint or create a dashboard with no coding

Brox.ai is an always-on Syndicated Research platform, built on a customizable tracker framework, which enables instant insights via our AI-enabled Q&A engine. 

Knit Co-Founder & CEO, Aneesh Dhawan, dives into how Knit is enabling researchers to break through the traditional limits of qualitative research through the power of VoC Video-at-scale and AI Contextual Analysis. Aneesh will dive into how Knit is able to gather and analyze qual-at-scale quickly, and with the accuracy of a seasoned human researcher – across countless use cases.

Quillit AI from Civicom is a report-generating tool that can accelerate your client reports by providing first-draft summaries in a matter of moments. Generate summary responses to specific questions, which you can enrich with your own research insights and perspectives. Discover the Future of Report Generation * Summarize individual interviews or focus groups * Answer specific questions across one or all sessions in a study * Get summaries from all questions in your discussion guide * Target responses to the reading level of your audience * Quillit works with content from any research platform * Your content is secured to protect data privacy * GDPR, SOC2, and HIPAA Compliant Contact Us For A Walk Through of the Quillit Platform

This presentation introduces PersonaPanels' innovative Synthetic Respondents and the KnowNow message testing system, revolutionizing text-based message testing for various contexts like concepts, advertising, web content, and newsletters.  Unlike other methods prone to delays, high costs, and biases, the KnowNow system delivers instant, secure results.  Synthetic Respondent segments, crafted from extensive human segmentation data, dynamically update 24/7 via continuously curated internet-scraped content, ensuring up-to-the-minute insights without exposure to external models like ChatGPT.  This discussion will delve into Synthetic Respondent construction and maintenance, showcasing the unparalleled advantages of the KnowNow system.

Learn how you can use state-of-the-art synthetic data technology to generate “booster samples” that double the effective sample size of underrepresented niches, without having to go back to the field - See a live demo of FairBoost™ and the process of generating synthetic respondents - Understand under what bounds AI can reliably boost real data and double its effective sample size - Explore the scientific validation process and best practices for governing AI at scale

Glimpse is the only platform that infuses the power of generative AI into every stage of the research, analysis, insights, and content creation process.  That’s why Adweek says Glimpse’s approach is “changing the business of marketing.” With Glimpse you can also extract value from any source of data, from surveys to NPS, social chatter to customer reviews.  Examples of what you’ll see at the demo: Chat with an AI customer–on-demand Have an ongoing conversation with the personas that matter most to your organization. Glimpse layers in the power of leading Large Language Models (LLMs), demographic and firmographic data points, and unique, first party data to custom generate the right conversation partner. Chat with your data Now you can ask your entire dataset questions in simple English. What are the most important trends, opportunities, and challenges?  Augment your data Use the power of generative AI to ask additional questions. Or add more depth to your existing dataset.

Join us as we delve into the evolving landscape of AI-enabled synthetic data. In this session, we'll navigate through the historical context of synthetic data, from its inception decades ago to its current prominence in addressing modern data challenges. Explore how recent advancements in generative AI are revolutionizing the creation of synthetic populations that mimic human characteristics and respond dynamically to queries. Discover the potential of synthetic samples in supplementing sparse human data, reducing biases, democratizing data sharing, and accelerating insights delivery. Gain insights into various use cases, from market research to healthcare and financial services, and learn about tools and services offered by insights technology providers. Whether you're curious about the benefits, potential pitfalls, or integration strategies, this session will provide valuable perspectives to help you navigate the complexities of synthetic sample adoption.

Trust the monitoring of your brand's health with Harmoni, Infotool's time-tested, purpose-built market research data analysis and reporting software. Software like Harmoni democratizes specialist activities like complex data analysis. As market researchers often need to analyze at a respondent level, many generic data analysis tools are out of the picture since they opt for aggregated analyses. Harmoni is purpose-built analysis software for brand and advertising tracking studies, helping to empower data-savvy stakeholders, who are continuously seeking that competitive edge.
Join us on the showcase to see how Harmoni:

Open-ended text verbatims are a powerful source of consumer understanding and empathy, but the time, cost and complexity of analysis means most unstructured feedback doesn't get used effectively (or at all!). In this showcase, Canvs AI will show how generative AI accelerates insights from open-ended text, empowering researchers with better data-driven storytelling in less time. You'll see how Canvs combines structured analysis with it's groundbreaking generative AI Story Assist to unlock insights from open ends and elevate your empathy.

Do you wait MONTHS for your tracking data, only to receive an extensive PowerPoint full of unusable information? Tracking research can be one of the biggest sources of frustration for insights professionals, making it difficult to understand where to grow or what business recommendations to make.

But now thanks to Jenni Romaniuk and the Ehrenberg-Bass Institute, we have an enormous amount of empirical research on how brands grow and the best ways to track brand health through new key metrics: category entry points and mental availability.

In this session, Lindsey Guzman, Solutions Consultant at quantilope will discuss how brands can grow by increasing the number of buying situations they come to mind for and explain how tracking category entry points and mental availability over time will help you stay competitive. See how you can implement these metrics through an automated tech-based approach, presented through a soda category study tracking brand health.

Gain the insights you need to develop stronger marketing strategies.

Key Takeaways:

• Gain direct access to real-time and actionable tracking insights
• Act and react at a speed ahead of the competition
• Templates that will shorten your time to reliable insights

Save your spot today!

Brand tracking, often perceived as a straightforward process, hides layers of intricacies that challenge brand managers. This session delves into the nuances of brand tracking automation platforms, emphasizing the need for alignment with managerial perspectives and objectives. From traditional survey-based approaches to emerging methodologies leveraging social media, search engines, and digital shelves, attendees will explore diverse data sources and their implications. Through a comprehensive examination of factors such as pricing structures, available metrics, population representation, reporting dynamics, and support services, participants will gain insights into selecting the most suitable tracking solution tailored to their brand's unique requirements.

Automation in market research, which comes in many different shapes and sizes, helps insights teams dedicate more resources to comprehensive survey data interrogation. John Bird, EVP at Infotools will run through various ways market researchers utilize technology like Harmoni to bring about greater understanding from their historic, current, and future consumer survey data.
Check out John’s sessions to see how Harmoni can help your Insights team:

• Discover significant differences between groups that matter through smart analysis automation
• Process refinements cuts down considerable time and resources from manual back-and-forth with your DP team or agency.
• Enjoy greater version control as people are always presenting the most up-to-date findings through branded dashboards, stories, and alerts.
• Notable efficiencies and speed to insights that our customers have experienced
• A glimpse into the future of AI-assisted insights in Harmoni.

See how the latest AI research tools help you design, run and analyze better qualitative projects. Voxpopme is an innovator in qualitative AI research tools, used by researchers, marketers and product managers at many of the world’s largest companies.

Watch this demo to see how Voxpopme’s AI-powered product suite helps researchers to work smarter and faster with deep dives into:

• SurvAI: Voxpopme’s AI-powered, survey creator

• Discussion Guide Creator: Create discussion guides in seconds with AI

• Voxpopme Recorder: records IDIs and focus groups in the background

• AI Insights: analyses IDIs and focus groups instantly, delivers key findings in minutes

You will also see the head-to-head results of a case study between Voxpopme’s AI tools vs. a seasoned qualitative research professional.

In market research, automation is not going to take your job. But those who embrace the new era will be the ones who exceed their goals and rise above. In this session, you’ll learn the top 5 best practices for tapping into new game-changing tools and techniques that will enable you to massively scale qualitative research.

Converseon is a leader in AI-powered analysis and insights of social listening and associated voice-of-customer data. Our mission is simple: provide the world's best quality social listening data and associated insights and help clients integrate these across the organization to drive business results

Lenny Murphy gives us a brief overview of the evolution of social media listening, it's role in creating impact for insights and analytics organizations, and what the future might hold as technology continues to create scale, remove technical barriers, and unlock new value creation for these tools.

Nichefire helps companies identify and predict the impact of emerging consumer, economic, political, and societal trends on their brands and consumers. In this presentation, we will share case studies and demonstrate the powerful benefits of cultural insights and how the wealth of data that comes from social, search, news, web traffic, and more can help you predict opportunities for marketing, product innovation, brand activations, and more.

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Ethnographies offer invaluable insights into the lived experiences of consumers, but it can be nearly impossible to conduct them at a large scale due to time and budget constraints. Fortunately, we now have the perfect solution - QualMobile. By leveraging QualMobile, you can obtain the same rich insights that traditional in-person ethnographies provide, without the hefty cost or timeline. Join Sago's Vice President of Product Management, Ross McLean, to discover how to conduct hundreds of ethnographies while barely lifting a finger.

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Ethnographies offer invaluable insights into the lived experiences of consumers, but it can be nearly impossible to conduct them at a large scale due to time and budget constraints. Fortunately, we now have the perfect solution - QualMobile. By leveraging QualMobile, you can obtain the same rich insights that traditional in-person ethnographies provide, without the hefty cost or timeline. Join Sago's Vice President of Product Management, Ross McLean, to discover how to conduct hundreds of ethnographies while barely lifting a finger.

In this session, you'll learn how to:

• Leverage QualMobile technology to achieve qualitative depth on a larger quantitative scale.
• Maximize your qualitative budget and optimize your return on investment.
• Empower empathy and responsiveness in research by facilitating more relevant and probing follow-up questions, leading to deeper qualitative insights.