itracks

Virtual Backroom with Video/Text Communication

Stakeholders can benefit from seeing the research live as it happens in the privacy of the backroom, where they can communicate with each other and the moderator via both text chat and the backroom video mosaic. All fully hidden from the main room.

Video and Text Focus Groups/ Interviews

Use it for video focus groups, in-depth-interviews, or text-based focus groups all from one easy to use platform. Great for hybrid studies and decreases the learning curve!

Time Selection / Automated Scheduling

Scheduling is easy with participant time selection. When activated, participants choose the time that works for them and are automatically assigned to the appropriate group, so the only calendar you need to worry about is yours.

High Quality Single Stream Video/ Audio Recordings

Access high quality single-stream audio and video outputs for reporting and analysis. Group mosaic with collective video and audio is also available for download within the platform.

Custom Branding

Customize the platform, and create your company’s own virtual branded facility with our Agency package.

Participant Recruitment

Use our OnlyQual / itracks Trusted Partner Network to easily send your proposal out to several pre-vetted recruiters for bid so they can help you find the right participants for your project. Access itracks network of expert online moderators too.

Research Services

Mobile App

Users can interact with itracks Board using desktop, laptop or the fully integrated mobile app. Mobile app allows unlimited length video posts. Interparticipant communication allowed on mobile app.

Survey Integration

Leverage the easy to use Survey API's to link to recruitment or other online surveys. Survey participants can automatically integrate and connect to the Board from the survey.

Segmentation

Segment subgroups within the discussion board for small group discussions. Segmentation also used in reporting filtering.

Interparticipant Discussion

Questions can be set as interview (private with moderator), discussion (full discussion with other participants) and uninfluenced mode (participant must answer before viewing the answers of others).

Observer Role

Observers can view the discussion and add comments which are only viewable by the moderator and other observers.

Markup and other Activities

Add mark-up exercises with heat map reports, collage exercises, polling questions and more.

Research Services