Women-Owned Business

HIPAA Compliant

Qualitative Research

Support Services

Software & Technology

itracks is a qualitative data collection software platform offering a comprehensive technology solution for qualitative researchers. Our main offerings include itracks Realtime for focus groups and interviews, and itracks Board for discussion boards and communities. We're trusted by market research agencies, post-secondary education institutions, and corporate end-users across the globe to help them collect data in a way that's secure, simple, and effective. itracks Realtime is a unique and innovative software platform offering professionals a turnkey solution for video focus groups, text focus groups, and video in-depth interviews. In addition to raising the bar for combined usability, security and audio/video quality, it features the first and only true virtual backroom with two-way audio and video communication between observers and moderators, so that stakeholders can take part in the research without impacting participant experience or insights. itracks' unique option for subscription-based pricing allows researchers to conduct unlimited groups and interviews for an agile, premium experience that won't break the budget. Industry leaders and Fortune 500 companies count on itracks to stand out with unparalleled stakeholder engagement, unique opportunities for live event research, and an overall user-friendly experience. itracks offers 24 hour service and support on weekdays. itracks Realtime:<iframe class="ql-video" frameborder="0" allowfullscreen="true" src="https://www.youtube.com/embed/t7mRdumvkdk" height="315" width="560"></iframe>

itracks

For businesses that want to build awareness and maximize lead generation performance

Advanced

Brand / product / service repositioning

Realtime lets you control the research from wherever you are. Plan, schedule, launch, and replay your session, all from within your internet browser with no additional plugins.

Use it for video focus groups, in-depth-interviews, or text-based focus groups. Share media, conduct polls, even stream live events for group discussion. See the responses up close, follow the discussions and read the nonverbal cues with greater accuracy than in-person panels. Then, edit clips instantly to send to stakeholders.

Endless research possibilities, one turn-key platform.

Stakeholders can benefit from seeing the research live as it happens in the privacy of the backroom, where they can communicate with each other and the moderator via both text chat and the backroom video mosaic. All fully hidden from the main room.

 Virtual Backroom with Video/Text Communication

Use it for video focus groups, in-depth-interviews, or text-based focus groups all from one easy to use platform. Great for hybrid studies and decreases the learning curve!

Video and Text Focus Groups/ Interviews

Scheduling is easy with participant time selection. When activated, participants choose the time that works for them and are automatically assigned to the appropriate group, so the only calendar you need to worry about is yours.

Time Selection / Automated Scheduling

Access high quality single-stream audio and video outputs for reporting and analysis.  Group mosaic with collective video and audio is also available for download within the platform.

High Quality Single Stream Video/ Audio Recordings

Customize the platform, and create your company’s own virtual branded facility with our Agency package.

Custom Branding

Use our OnlyQual / itracks Trusted Partner Network to easily send your proposal out to several pre-vetted recruiters for bid so they can help you find the right participants for your project.

Access itracks network of expert online moderators too.

Participant Recruitment

itracks Realtime

Research Services

Mobile Qualitative Research

Online Focus Group Hosting Services

Online Focus Group Platforms & Software

Brand / product / service launch

Employee relations, recruitment

itracks Board is used for online communities (MROCs) and bulletin Board focus groups (BBFGs).  Our fully integrated interactive mobile and online platform gives you greater geographic reach and longer, more in-depth transcripts than any other qualitative methodology. 

Key features include: video, text and dictated responses; multilingual; breakout rooms; profiles; participant media uploads; annotations; single and multiple choice polls; concept testing / markup tool; branded accounts; custom software development.

Users can interact with itracks Board using desktop, laptop or the fully integrated mobile app.  Mobile app allows unlimited length video posts.  Interparticipant communication allowed on mobile app.

Mobile App

Leverage the easy to use Survey API's to link to recruitment or other online surveys.  Survey participants can automatically integrate and connect to the Board from the survey.

 Survey Integration

Segment subgroups within the discussion board for small group discussions.  Segmentation also used in reporting filtering.

Segmentation

Questions can be set as interview (private with moderator), discussion (full discussion with other participants) and uninfluenced mode (participant must answer before viewing the answers of others).

Interparticipant Discussion

Observers can view the discussion and add comments which are only viewable by the moderator and other observers.

Observer Role

Add mark-up exercises with heat map reports, collage exercises, polling questions and more.

Markup and other Activities

itracks Board/ itracks Community (Online & Mobile)

Online Diaries & Journaling

Online Bulletin Boards

Insight Communities (MROC)

Mobile Insight Communities

Increase awareness

Increase sales, volume

itracks IDI provides telephone interview sessions with easy-to-use technology that adds a stream-lined approach to the data collection process. Organize a meeting with ease using the built-in scheduling features. Share media through the media view to add additional context to the conversation with pictures, videos, and documents. Immediately download the audio recording after the meeting or order a full transcript with the click of a button. 


itracks Telephone IDI

United States of America

United Kingdom

Australia

Canada

China

Germany

France

Italy

Japan

New Zealand

The technology is simple and reliable and the staff are terrific, knowledgeable and very responsive.

We appreciated working with you on your MGEU project in November. We would like to invite you to share your feedback on itracks Realtime video, project management, concierge, and help desk. 

itracks Realtime Video is the PERFECT solution to meet our virtual focus group needs. We have used other competitor's platforms and no other company comes close in offering a state-of-the-art platform that is easy to use, with top-notch customer service and at an excellent value. Their online articles that guide us in using Realtime are very helpful and easy to understand. The very knowledgeable concierge assigned to each of our sessions has proven to be invaluable in assisting our moderator & staff during the groups. And we couldn't ask for a more responsive and professional contact person. He always answers our requests in a very timely manner (even across multiple time zones) and knows exactly what we need to ensure a successful project.

itracks Realtime was used for your Craft supplies video focus groups. Please provide feedback on your experience with the itracks Realtime product, our concierge services and help desk. 

itracks provides secure online focus group, interview and online discussion board software and support services.