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Voxpopme

Birmingham, United Kingdom

Panels / Communities

Qualitative Research

Software & Technology

Meet the Centralized Qualitative Insights Platform

Why choose Voxpopme

All-in-one Qual Tool

Video Surveys + Live Intervies

AI-Powered Video Analysis

Share human stories

Centralize ALL your Qual

About

At Voxpopme, we believe you shouldn't sacrifice quality to get the insights you need quickly, at a reasonable cost. Insights teams are under immense pressure to deliver reliable answers to crucial business questions with limited resources. We can help.


Voxpopme transforms insights teams by collecting, centralizing, and analyzing qualitative data. Voxpopme's Qualitative Insights Platform combines the speed of Video Surveys, our complete video survey tool, with the depth of Live Interviews, our IDI and focus group product, and the power of AI Insights for 60x faster analysis. More brands trust Voxpopme to enrich their research studies and fundamentally transform how they build better products and shape visionary companies.


Want to learn how we help solve these problems? Visit www.voxpopme.com today.

INFO

International capabilities

United States of America, United Kingdom, Australia, Canada, China, India, Germany, Argentina, Austria, Bangladesh, Barbados, Belgium, Brazil, Cameroon, Chile, Colombia, Cote d'lvoire, Croatia, Cuba, Czech Republic, Denmark, Egypt, Finland, France, Ghana, Greece, Hong Kong, Hungary, Iceland, Ireland, Italy, Japan, Kenya, Mexico, Morocco, New Zealand, Nigeria, Norway, Pakistan, Poland, Portugal, Singapore, South Korea, Spain, Sri Lanka, Sweden, Tunisia, Turkey

Industry affiliations

ESOMAR (International)

The Research Society (Australia)

Key personnel

Tom Higgins

Senior Product Marketing Manager

+07-837-456-561

Resources

Watch on Demand

5 results

Voxpopme: AI Tools to Plan, Moderate and Analyze your Interviews & Focus Groups

demo
30 min

See how the latest AI research tools help you design, run and analyze better qualitative projects. Voxpopme is an innovator in qualitative AI research tools, used by researchers, marketers and product managers at many of the world’s largest companies.

Watch this demo to see how Voxpopme’s AI-powered product suite helps researchers to work smarter and faster with deep dives into:

  • SurvAI: Voxpopme’s AI-powered, survey creator

  • Discussion Guide Creator: Create discussion guides in seconds with AI

  • Voxpopme Recorder: records IDIs and focus groups in the background

  • AI Insights: analyses IDIs and focus groups instantly, delivers key findings in minutes

You will also see the head-to-head results of a case study between Voxpopme’s AI tools vs. a seasoned qualitative research professional.

Watch Recording

Voxpopme: How to Analyze Qualitative Insights with Generative AI

demo
30 min

AI’s use in research is ramping up. But, knowing how to use AI efficiently and effectively still comes with a learning curve. You could learn how to use AI on the job. Or join Erica Dinger, Voxpopme’s Director of Research Services, to discover her secrets for analyzing qualitative research at speed and scale. Erica’s team has been using AI to deliver insights for enterprise research teams at Diageo, Microsoft, Mars, Mondelez, Pepsi, and Unilever. Now, she’s ready to share the practical knowledge she’s learned, ensuring you can apply these insights directly to your own research. In our 25-minute webinar, you’ll learn👇 

  • When and how to use AI to understand qualitative data
  • How to best combine AI and human expertise
  • Techniques to find reliable insights
  • Common AI pitfalls to avoid

Sign up below to master AI skills and accelerate your qualitative research. Then, discover how to access Voxpopme Services for added AI expertise and extra resources whenever needed.

Watch Recording

Voxpopme: How to Prompt Your Way to Qualitative Insight

demo
30 min

Learn about Generative AI prompting for qualitative insight and quickly get actionable learnings from large amounts of data.

Qualitative research can be a goldmine of insight for any researcher. But does it leave you feeling overwhelmed by the mountains of data? 

Not anymore. Generative AI can be your secret weapon, helping you find qualitative insights at a quantitative scale. But unlocking its true potential requires crafting the perfect prompts. 

Join Betsy Nelson, Voxpopme’s Head of Product to discover how to transform qualitative data into actionable insights in seconds.

In this webinar, you’ll learn: 

  • Prompt writing basics for market researchers. 
  • How to tailor AI prompts to uncover insights in your qualitative data. 
  • How prompts work when applied to a real-life qualitative research study. 

Sign up today to join Betsy and learn how to prompt your way to qualitative insights.

Watch Recording

Voxpopme: How to Streamline Your IDIs and Focus Groups

demo
30 min

WHAT YOU'LL LEARN:

  • IDIs and Focus Groups 101: Brush up on the essentials of online in-depth interviews and focus groups.
  • Step-by-Step Guidance: Get a clear, no-nonsense guide on planning, running, and analyzing your IDIs and focus groups.
  • Using Voxpopme Services: Discover how Voxpopme can handle the heavy lifting so you don’t have to.
  • Create Impactful Stories: Learn how to turn your interviews and focus groups into powerful stories that can drive smarter decisions.

WHY ATTEND?

You’ll gain exclusive insights that can give you an edge in your interview research and walk away with actionable steps you can use right away (in DIY or done-for-you projects). Reserve your spot today.

Watch Recording

Voxpopme: Reimagine User Interviews with AI

demo
20 min

Talking to users is everything—but it doesn’t have to be a headache. If you’re juggling clunky tools, slow recruitment, endless prep, and hours of analysis, you’re not alone. The process can feel overwhelming, leaving you with less time to actually connect with your users. Here’s the good news: modern UX teams are using AI to speed things up and unlock richer qualitative insights in less time—enabling confident, research-driven decisions.

What we’ll cover:
- Why UX teams are turning to AI to make user interviews smoother and faster.
- How AI can help you prep like a pro, crafting discussion guides and questions for both moderated and unmoderated research.
- How to fast-track your analysis with AI-powered summaries and interactive chat.
- Real-world examples of teams using these tools to crush their research goals.

Why join us?
This session isn’t just about showing off shiny tools (though they are pretty cool). It’s about giving you practical tips and a live demo to help you spend less time wrangling research logistics—and more time doing what you love: understanding your users

Watch Recording

Published on Greenbook

How Shell Used Voxpopme to Better Understand Consumer Needs

How Shell Used Voxpopme to Better Understand Consumer Needs

Utilizing large segmentation studies to better understand consumers.

Dave Carruthers

Dave Carruthers

Founder & CEO at Voxpopme

Microsoft & Voxpopme: Powering Successful Ad Campaigns with Agile Video Insights

Microsoft & Voxpopme: Powering Successful Ad Campaigns with Agile Video Insights

Voxpopme helped Microsoft identify personalities that would resonate with customers

Dave Carruthers

Dave Carruthers

Founder & CEO at Voxpopme

Math & Magic: How to Amplify Research Storytelling with Video

Math & Magic: How to Amplify Research Storytelling with Video

Voxpopme case study to quickly & effectively operationalize video in research.

Dave Carruthers

Dave Carruthers

Founder & CEO at Voxpopme

The Focus Group Turns 60: Time For An Upgrade?

The Focus Group Turns 60: Time For An Upgrade?

Make sure you know about tech-inspired methods that can potentially deliver better insights, quicker and more cost effectively.

Dean Macko

Dean Macko

Research Vice President at Voxpopme

How Shell Used Voxpopme to Better Understand Consumer Needs

How Shell Used Voxpopme to Better Understand Consumer Needs

Utilizing large segmentation studies to better understand consumers.

Dave Carruthers

Dave Carruthers

Founder & CEO at Voxpopme

Microsoft & Voxpopme: Powering Successful Ad Campaigns with Agile Video Insights

Microsoft & Voxpopme: Powering Successful Ad Campaigns with Agile Video Insights

Voxpopme helped Microsoft identify personalities that would resonate with customers

Dave Carruthers

Dave Carruthers

Founder & CEO at Voxpopme

Math & Magic: How to Amplify Research Storytelling with Video

Math & Magic: How to Amplify Research Storytelling with Video

Voxpopme case study to quickly & effectively operationalize video in research.

Dave Carruthers

Dave Carruthers

Founder & CEO at Voxpopme

The Focus Group Turns 60: Time For An Upgrade?

The Focus Group Turns 60: Time For An Upgrade?

Make sure you know about tech-inspired methods that can potentially deliver better insights, quicker and more cost effectively.

Dean Macko

Dean Macko

Research Vice President at Voxpopme