Outset: Why Usability Research Should be AI Moderated
Demo
2:20pm ET
20 min
User Research teams have been running unmoderated sessions for many years now. It's been a way to execute tactical research for lower cost. But it falls short of real qualitative insight -- researchers rarely understand the 'why' behind behavior and can't ask the kinds of in-depth questions they need to get a deeper sense for the user experience. Outset has been offering AI-moderated interviews for years with companies like WeightWatchers, Nestle, and Intuit, but recently launched a suite of AI-moderated usability tools. We'll show you why and how we should all be doing AI-moderated usability research.
Presented by:
Let AI conduct and synthesize video, audio, and usability sessions with hundreds of participants at once.
Why choose Outset AI
Test New Concepts
Identify New Opportunities
Deeper than Trad. Surveys
Cheaper and Faster
AI-Moderated