Automation in Research 101

Join Lenny Murphy for an insightful session delving into the transformative power of research automation in today's market landscape. From its humble beginnings to cutting-edge AI-driven solutions, Murphy explores how automation has reshaped the field of market research. Drawing from recent GRIT reports and industry insights, attendees will gain a comprehensive understanding of the widespread adoption and compelling rationale behind automation in research. From end-to-end quantitative research to real-time tracking tools, Murphy highlights the diverse array of automation solutions available and offers strategic guidance for maximizing ROI. Whether you're a seasoned insights professional or new to the field, this session equips attendees with the knowledge and tools to harness the full potential of research automation and drive organizational success.