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Synthetic Sample 101

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20 min

Artificial Intelligence / AI-Powered Platforms

Sample Fraud Detection & Remediation

Automated Market Research Platforms

Join us as we delve into the evolving landscape of AI-enabled synthetic data. In this session, we'll navigate through the historical context of synthetic data, from its inception decades ago to its current prominence in addressing modern data challenges. Explore how recent advancements in generative AI are revolutionizing the creation of synthetic populations that mimic human characteristics and respond dynamically to queries. Discover the potential of synthetic samples in supplementing sparse human data, reducing biases, democratizing data sharing, and accelerating insights delivery. Gain insights into various use cases, from market research to healthcare and financial services, and learn about tools and services offered by insights technology providers. Whether you're curious about the benefits, potential pitfalls, or integration strategies, this session will provide valuable perspectives to help you navigate the complexities of synthetic sample adoption.

Presented by:

Lenny Murphy

Greenbook

Chief Advisor for Insights and Development

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