Knit: What AI Can Really Do For Hybrid Quant/Qual: Capturing What and Why In-depth

We dive into how AI technology can help take hybrid quant/qual studies to the next level by surfacing impactful results for researchers faster than ever. Iterative, multi-stage research is now a single step with Knit's approach of Quant plus Qual Video-at-Scale. Add in AI's ability to parse data almost instantly- helping researchers dig deeper into the emotions behind how respondents are feeling- and you have a powerful new approach to your work without sacrificing quality.