Infotools | Harmoni

Infotools Harmoni is a fit-for-purpose market research analysis, visualization, and reporting platform that gives the world’s leading brands the tools they need to better understand their consumers, customers, organizations, and markets. Established in 1990, we work with some of the world’s top brands around the world, including Coca-Cola, Orange, Samsung, and Mondelez. Our powerful cloud-based platform, Harmoni, is purpose-built for market research. From data processing to investigation, dashboards to collaboration, Harmoni is a true "data-to-decision-making" solution for in-house corporate insights teams and agencies. While we don't facilitate market research surveys, we make it easy to find and share compelling insights that go over and above what stakeholders want, inspiring them to act decisively. One of the most powerful features of Harmoni is Discover, a time-tested, time-saving, and investigative approach to data analysis. Using automated analyses to reveal patterns and trends, Discover minimizes potential research bias by removing the need for requesting and manually analyzing scores of cumbersome crosstabs – often seeing what you can’t. Discover helps you easily find what differentiates groups that matter to you, uncover what makes them unique, and deliver data points that are interesting, relevant, and statistically significant. Add to this an impressive GenAI feature for summarizing reports, and you have an powerful, future-proofed tool. Benefits customers love about Harmoni: • Overall time savings of between 30-50%. • Ad-hoc requests in minutes rather days. • Increased perception of insights teams. • Extract more value out of every study. Use cases for Harmoni: • Brand and advertising tracking. • Customer satisfaction. • Segmentation. • Usage and attitude. • Sales tracking. • Product testing. • Multi-level analysis and visualization. Schedule a personalized demo to see how Harmoni and the team at Infotools can help transform the impact your team makes.