quantilope

Do you wait MONTHS for your tracking data, only to receive an extensive PowerPoint full of unusable information? Tracking research can be one of the biggest sources of frustration for insights professionals, making it difficult to understand where to grow or what business recommendations to make.

But now thanks to Jenni Romaniuk and the Ehrenberg-Bass Institute, we have an enormous amount of empirical research on how brands grow and the best ways to track brand health through new key metrics: category entry points and mental availability.

In this session, Lindsey Guzman, Solutions Consultant at quantilope will discuss how brands can grow by increasing the number of buying situations they come to mind for and explain how tracking category entry points and mental availability over time will help you stay competitive. See how you can implement these metrics through an automated tech-based approach, presented through a soda category study tracking brand health.

Gain the insights you need to develop stronger marketing strategies.

Key Takeaways:

• Gain direct access to real-time and actionable tracking insights
• Act and react at a speed ahead of the competition
• Templates that will shorten your time to reliable insights

Save your spot today!