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eye square: Measure the Selling Power of your Ads on Social Media from their eCom Purchase Power
Demo
30 min
- Respondents browse social media sites for a fixed time; they are exposed to an ad in the natural environment. They do not know what is being tested.
- The consumer is then Seamlessly taken to an eCom platform and asked to type in the ad category they were exposed to and to put a product in the cart. The product of the ad they were exposed to is placed on the live search results page in the third position.
- The consumer can do whatever they like. We measure how much time the product is in view (attention), if they clicked on the product and went to the PDP (interest), and if they put the product in the cart (purchase)
- A control cell or additional ads go through the same experience with no ad exposure or multiple cells with different ads to learn which ad drives more sales.
- Behavioral metrics of attention, interest, and purchase are measured throughout the shopping funnel. Time in view on the SRP (attention): Did they click and go to the PDP (Interest), and did they put the product in the cart (purchase)? Attention, Interest, and Purchase are all measured by behavior. Instead of asking consumers, we learn what they do, not what they say they will do. Know which ads drive sales on which social media platform. We can add eye tracking and implicit reaction testing for additional insights. Lastly, after measuring behaviors, we follow with a survey to learn key KPIs of awareness, brand, and further customizable diagnostics.
Presented by:
eye square provides you with deep knowledge from human insight technologies: 22 years of experience in global market research and software development
Why choose eye square
InContext Testing
System 0 Technology
Ecom Ad Research
Retail Media Test
22 yrs implicit research