PersonaPanels: KnowNow- Revolutionizing Message Testing with Synthetic Respondents

This presentation introduces PersonaPanels' innovative Synthetic Respondents and the KnowNow message testing system, revolutionizing text-based message testing for various contexts like concepts, advertising, web content, and newsletters.  Unlike other methods prone to delays, high costs, and biases, the KnowNow system delivers instant, secure results.  Synthetic Respondent segments, crafted from extensive human segmentation data, dynamically update 24/7 via continuously curated internet-scraped content, ensuring up-to-the-minute insights without exposure to external models like ChatGPT.  This discussion will delve into Synthetic Respondent construction and maintenance, showcasing the unparalleled advantages of the KnowNow system.