Brand Tracking 101

Brand tracking, often perceived as a straightforward process, hides layers of intricacies that challenge brand managers. This session delves into the nuances of brand tracking automation platforms, emphasizing the need for alignment with managerial perspectives and objectives. From traditional survey-based approaches to emerging methodologies leveraging social media, search engines, and digital shelves, attendees will explore diverse data sources and their implications. Through a comprehensive examination of factors such as pricing structures, available metrics, population representation, reporting dynamics, and support services, participants will gain insights into selecting the most suitable tracking solution tailored to their brand's unique requirements.