InterQ Research LLC

Esurance is the leading U.S. online insurance company, specializing in auto, home, and renters' insurance. The company has taken its state-of-the-art technology and transformed how people shop and manage their insurance policies.

In line with being a disruptor in online insurance, the Esurance team is constantly iterating and improving the online user experience. Recently, the team wanted to explore a new checkout process and ensure that the interface would offer a seamless process. They knew that a simple survey wouldn't solve the problem; they needed detailed feedback to help them decide on the interface design to use before they could deploy.

Cyphort, a leading cybersecurity software provider, needed to understand how cybersecurity professionals use their SIEM systems (Security Information and Event Management). The company wanted to explore perceptions of security analytics capabilities and understand gaps in the current technology landscape. The project was undertaken to help Cyphort further refine and develop their product, with the end goal to help them be more competitive against a stacked landscape.

One of the world's largest airlines had quantitative data showing that passengers were often reporting low satisfaction on fights because of stress, but the airline didn't know at exactly which points along the journey passengers felt stress and how it affected them physiologically when flying. To find out, so that the airline could make strategic interventions to make passengers more comfortable, they hired InterQ Research.

One of the largest social media platforms wanted to re-design its popular app and better understand how people used the app (as it was currently designed), as well as see how they responded to new design ideas. However, quantitative research that the social media firm had done wasn't robust enough to answer these questions: They needed qualitative research with biometrics to see how people responded to the designs. To tackle these research needs, they turned to InterQ Research.