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Qualtrics

Provo, Utah

Full Service

Software & Technology

Syndicated Research

Qualtrics builds technology that closes experience gaps, transforming insight into impact.

Why choose Qualtrics

Speed to insight

Diverse expertise

Tailored solutions

Process transparency

Technology natives

About

Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees.

With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world.

Qualtrics EDGE helps you make the right call through insights subscriptions and bespoke engagements. We empower you with insights to make confident and intelligent decisions. Our industry-leading research expertise, run on a world-class experience platform, enhanced with unique data, leads to faster, richer, and more reliable outcomes.

Qualtrics is co-headquartered in Provo, Utah, and Seattle. To learn more, please visit qualtrics.com.

INFO

International capabilities

United States of America, United Kingdom, Australia, Canada, China, Germany, Argentina, Brazil, Chile, Colombia, France, Hong Kong, Ireland, Japan, Malaysia, Mexico, New Zealand, Singapore, Thailand, India, Algeria, Austria, Azerbaijan, Bangladesh, Belgium, Bulgaria, Croatia, Czech Republic, Denmark, Ecuador, Egypt, Finland, Greece, Hungary, Indonesia, Israel, Italy, Kenya, Lithuania, Morocco, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, Saudi Arabia, Serbia, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Taiwan, Netherlands, Turkey, Ukraine, United Arab Emirates, Venezuela, Vietnam

Industry affiliations

ESOMAR (International)

AMA (United States)

Key personnel

Ali Henriques

Global Director

Resources

Published on Greenbook

3 Ways Market Researchers Can Be More Agile Right Now

3 Ways Market Researchers Can Be More Agile Right Now

Tune into MR trends and leverage new tools to enhance your insights.

Elizabeth Dean

Elizabeth Dean

Survey Methodologist and XM Scientist at Qualtrics

Qualtrics on Market Research in 2021: A Global Snapshot

Qualtrics on Market Research in 2021: A Global Snapshot

Discover the actions researchers from all over the world are prioritizing in 2021.

Elizabeth Dean

Elizabeth Dean

Survey Methodologist and XM Scientist at Qualtrics

Mental Health and Market Research: Creating More Empathetic Brand Experiences

Mental Health and Market Research: Creating More Empathetic Brand Experiences

The need for empathy and understanding in brand experiences.

Elizabeth Dean

Elizabeth Dean

Survey Methodologist and XM Scientist at Qualtrics

Pandemic and Paradigm Shift: Defining a Market Research Strategy for the COVID-19 Era

Pandemic and Paradigm Shift: Defining a Market Research Strategy for the COVID-19 Era

The importance of incorporating pandemic forecasting into strategy.

Elizabeth Dean

Elizabeth Dean

Survey Methodologist and XM Scientist at Qualtrics

The 4-Step Process to Improve Usability of Web Surveys

The 4-Step Process to Improve Usability of Web Surveys

How to build surveys that will improve data quality and reduce respondent burden.

Emily Geisen

Emily Geisen

Senior XM Scientist at Qualtrics

People Are Happy to Take Part in Market Research – So What’s Stopping Researchers?

People Are Happy to Take Part in Market Research – So What’s Stopping Researchers?

4 reasons COVID-19 has halted research, and how to navigate them.

Karen Goldstein

Karen Goldstein

Principal XM Scientist at Qualtrics

3 Ways Market Researchers Can Be More Agile Right Now

3 Ways Market Researchers Can Be More Agile Right Now

Tune into MR trends and leverage new tools to enhance your insights.

Elizabeth Dean

Elizabeth Dean

Survey Methodologist and XM Scientist at Qualtrics

Qualtrics on Market Research in 2021: A Global Snapshot

Qualtrics on Market Research in 2021: A Global Snapshot

Discover the actions researchers from all over the world are prioritizing in 2021.

Elizabeth Dean

Elizabeth Dean

Survey Methodologist and XM Scientist at Qualtrics

Mental Health and Market Research: Creating More Empathetic Brand Experiences

Mental Health and Market Research: Creating More Empathetic Brand Experiences

The need for empathy and understanding in brand experiences.

Elizabeth Dean

Elizabeth Dean

Survey Methodologist and XM Scientist at Qualtrics

Pandemic and Paradigm Shift: Defining a Market Research Strategy for the COVID-19 Era

Pandemic and Paradigm Shift: Defining a Market Research Strategy for the COVID-19 Era

The importance of incorporating pandemic forecasting into strategy.

Elizabeth Dean

Elizabeth Dean

Survey Methodologist and XM Scientist at Qualtrics

The 4-Step Process to Improve Usability of Web Surveys

The 4-Step Process to Improve Usability of Web Surveys

How to build surveys that will improve data quality and reduce respondent burden.

Emily Geisen

Emily Geisen

Senior XM Scientist at Qualtrics

People Are Happy to Take Part in Market Research – So What’s Stopping Researchers?

People Are Happy to Take Part in Market Research – So What’s Stopping Researchers?

4 reasons COVID-19 has halted research, and how to navigate them.

Karen Goldstein

Karen Goldstein

Principal XM Scientist at Qualtrics