4.9
Based on 6 ratings
Save to my lists
Flying Horse
Bozeman, Montana
Why choose Flying Horse
Neuromarketing Research
Expert Recruiting Services
25 Years of Experience
Full-Service Agency
Actionable Insights
About
Flying Horse is a full-service marketing agency located in scenic Bozeman, MT. We have over 20 years of experience in market research, brand development, advertising, and strategic planning. Our methodology is simple: we assess your current situation, map out your preferred future, and build a bridge between the two. We serve a broad range of markets including healthcare, fitness, education, tourism, outdoor, energy, architecture, retail, government, and more.
From a structural point of view, our work can be divided into two areas: strategy and implementation. Strategic services include market research, marketing, strategic planning, and brand development. Implementation includes advertising, public relations, graphic design, and web design & development. Our sweet spot is integrating strategy and implementation. Our market research services cover qualitative, quantitative, and everything in between. Our process is tailored to your needs, meaning no project is too big or small. Our team can manage recruitment, discussion guide development, moderation, and more. In addition to focus groups, we also offer in-depth interviews. If you are looking for numbers and measures, our quantitative services include survey design, data collection, and statistical analysis.
Flying Horse is also a pioneer in the nascent field of "neuromarketing," which is the process of using neuroscientific sensors to reveal non-conscious responses to brands, media, messages, products, and more. We use a layered approach of EEG, eye-tracking, pupil dilation, electrodermal activity, facial coding, and heart rate to evaluate emotional reactions to stimuli. These methods can be used as a standalone form of research or they can be integrated into your market research mix to answer questions that were previously considered unanswerable.
Let us help you design your next research project.
Gallery
INFO
Mailing address
International capabilities
Key personnel
HIPAA Compliant
Services
Explore Market Research Specialties, Industries, Markets and Business Issues covered by this company.
Endorsed by clients
Featured expert
Research Services
Research Solutions
Business Issues
Industries & Demographics
Products
Focus Groups
Focus groups are an ideal qualitative research tool for capturing a wide range of perspectives in a dynamic, interactive setting. By bringing together diverse participants in a group environment, we can observe how individuals influence one another’s opinions, explore shared and differing attitudes,...
Clients, Customers, Partners, Stakeholders across industries such as product development, marketing, advertising, and customer service.
Hear the voice of the group.
Our focus group reports include direct quotes and interactions between participants, offering unique insights into how customers collectively perceive your brand and product.
Real-time reactions and discussion.
Focus groups offer live reactions, allowing you to observe firsthand how participants influence one another. If questions arise during the groups, they can be passed along to our moderators in real time.
Biometric Add-Ons
For those that want to go deeper into the emotional state of their participants during focus groups, we can apply our suite of mind science sensors to measure their second-by-second reactions.
In-Depth Interviews
In-Depth Interviews (IDIs) are one of the most powerful qualitative research methods for gaining a nuanced understanding of your audience's true thoughts, feelings, and behaviors. By conducting these interviews in a one-on-one setting, we dig deep into the subconscious motivations and perceptions th...
Clients, Customers, Partners, Stakeholders all provide valuable interview insights.
Hear the voice of the customer.
Our reports include direct quotes from your audience whenever it might be useful. Positive quotes can be used as testimonials and negative ones can provide guidance for strategic changes to your business.
The best bang for your buck.
If your research budget is limited, IDIs provide the best value. We’ll speak to your audience to help you understand what people are saying behind your back, then we’ll develop a strategy to ensure they see you the way you want to be seen.
Neuromarketing Research
Visit website
Mind Science (neuromarketing) research goes beyond traditional methods to explore how your audience’s subconscious reactions drive decision-making. By using advanced technologies like eye-tracking, facial expression analysis, electroencephalography, and electrodermal activity, we measure real-time e...
Marketers, Product Developers, Mock Juries, Brand Managers, Ad Agencies, UX/UI Designers in industries such as retail, advertising, digital marketing, and product design.
Unlock non-conscious responses.
We measure unconscious emotional and cognitive responses, providing insights that help you optimize your strategy based on how your audience truly feels, not just what they say.
Data-driven creative decisions.
Our advanced data collection tools provide you with concrete evidence to improve product designs, marketing materials, and branding efforts, ensuring that your strategy is aligned with audience reactions for maximum effectiveness.
Neuro-Augmented Online Surveys
Online surveys are a fast, scalable, and cost-effective way to gather valuable feedback from a large audience. By leveraging carefully designed questions, we help you capture key insights from your target demographic about your products, services, brand perception, or customer experience. Our survey...
Marketers, Customer Service Teams, Product Developers, Brand Managers, Startups, and businesses across various industries looking for large-scale feedback.
Rapid insights at scale.
Reach large audiences quickly and get actionable data to inform your decisions, providing a clear understanding of customer opinions, preferences, and behaviors.
Eye-tracking and facial coding.
Our online surveys incorporate eye tracking and facial coding technology to measure real-time emotional reactions, providing deeper insights into how participants feel. This also helps detect fraudulent responses, ensuring more authentic feedback.
Reviews
4.9
Based on 6 ratings
6 client ratings