In the strictest sense, neuromarketing refers to market research that consists of direct measurements of brain and neural activity in response to marketing-related stimuli. The goal is to understand how consumers and customers will actually feel about messages, packaging, shelf displays, products, etc. rather than how they interpret and choose to communicate those feelings, for example, via surveys or interviews. By measuring the region and level of brain activity and comparing it to past research, neuromarketing researchers can translate brain activity into emotions.
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IVP Research Labs specializes in neuromarketing, offering innovative testing solutions like eye tracking, facial coding, and neuroscience-driven insights. Our smartly-packaged labs empower researchers to understand consumer behavior and enhance user experiences effortlessly.
Featured expert
Flying Horse, based in Bozeman, MT, is a pioneering marketing agency specializing in neuromarketing. With over 20 years of experience, we utilize innovative techniques like EEG and eye-tracking to uncover emotional responses, enhancing brand strategies and research insights.
Why choose Flying Horse
Neuromarketing Research
Expert Recruiting Services
25 Years of Experience
Full-Service Agency
Actionable Insights
Track your brand in the world's largest EEG implicit brand association mind map and claim authentic frames of reference for your brand.
Why choose Mindspeller
Guaranteed Brand Equity
Neuro AI recommendations
No forced choice surveys
EEG validated
Actionable neuromarketing
Sago is a leading global research partner that puts the human voice at the center of everything we do.
Why choose Sago London
Global Respondent Access
Collaborative Approach
Programmatic Surveys
Digital Qual Platforms
World-Class Facilities
Our specialties include local and country-wide recruiting, managing and facilitating Mock Juries, Medical / Medical Device, and Global Research.
Why choose Fieldwork Network
Recruit local & national
Expert On-line Platform
Dedicated Proj Mgmt
50 countries & counting!
Over 40 years experience
SIS International Research, founded in 1984, is a leading full-service Market Research and Market Intelligence firm.
Why choose SIS International Research
Global Coverage
Full Service Capabilities
B2B & Industrial Research
Healthcare Research
Strategy Consulting
Qual & Quant Solutions. Digital Qual Platforms. Facilities in key US & European Markets. Consumer, Healthcare & B2B Recruitment Specialists.
Why choose Sago Los Angeles
Global Respondent Access
Collaborative Approach
Programmatic Surveys
Digital Qual Platforms
World-Class Facilities
Qual & Quant Solutions. Digital Qual Platforms. Facilities in key US & European Markets. Consumer, Healthcare & B2B Recruitment Specialists.
Why choose Sago Philadelphia
Global Respondent Access
Collaborative Approach
Programmatic Surveys
Digital Qual Platforms
World-Class Facilities
CoolTool is an online platform for market research. Its powerful survey engine includes eye tracking, emotions, EEG and mouse tracking.
RIWI provides survey, neuromarketing, and global trend tracking technology for access to fast-changing consumer and citizen sentiment in all countries
Why choose RIWI
Access to all countries
Real-time insights
100% GDPR compliant
Trusted/validated data
Predictive technology
Qual & Quant Solutions. Digital Qual Platforms. Facilities in key US & European Markets. Consumer, Healthcare & B2B Recruitment Specialists.
Why choose Sago New York
Global Respondent Access
Collaborative Approach
Programmatic Surveys
Digital Qual Platforms
World-Class Facilities
MSG is a major provider of innovative products, services and information solutions designed specifically for the market research community.
Why choose Marketing Systems Group
Statistical Survey Sample
Weighting & Calibration
Custom Panel Build / Mgmt
Mailing/Printing Services
Geodemographic Services
MediaScience® is the leader in media and advertising innovation research, offering research technology platforms and in-lab and at-home solutions.
Company Products
Affectiva's Emotion AI helps businesses gain a deeper understanding of how consumers & audiences emotionally engage with content, products & services.
We are KIK, a cutting-edge market research institute and a strategic consulting firm. With our work, we provide you new keys to grow your value.