IVP Research Labs

Innovative technology, simply packaged to add value to your marketing research investment. IVP Research Labs offers a choice of unique and innovative marketing research testing labs including UX, eye tracking, neuromarketing and facial coding technologies. All of which help qualitative researchers gain deeper insights into the user experience.

The rate at which cutting-edge technology is being adapted for market research is astounding. However, integrating technology into a study can be a drain on resources. IVP offers accessible, smartly-packaged labs for researchers wanting to adopt innovative solutions with ease and confidence.

In facility, online, or in the field, whether you wish to precisely measure web or product usability or whether you wish to go beyond conscious self-report to include neuroscience and emotional measures, our labs are designed to help you to meet the growing challenges of testing products and collecting actionable data in an ever more complex, consumer-driven world.