Affectiva Inc.

Affectiva, now part of the Smart Eye group, is on a mission to humanize technology. Founded by visionary scientists Dr. Rana el Kaliouby and Dr. Rosalind Picard, Affectiva spun out of the MIT Media Lab in 2009. Affectiva created and pioneered the new technology category of Emotion AI, evangelizing its many uses across industries.

Built on deep learning, computer vision, and massive amounts of real-world: Affectiva has a profound database with more than 16 million face videos analyzed from 90 countries. Affectiva's technology can detect nuanced human emotions, complex cognitive states, and as of recent, calibration-free eye tracking.

Affectiva Media Analytics helps media, entertainment, and market research agencies gain a deeper understanding of how consumers and audiences engage with their content, products and services. Today, our Media Analytics solutions are used by 90% of the world’s largest advertisers, and 25% of the Fortune Global 500 companies.

Our technology is a critical component of your research methodology and is simple to deploy and scale. With our facial coding and eye tracking, we enable brands and advertisers to:

• Measure emotions and responses in the moment
• Identify trigger events that drive emotional response and behavior
• Understand where the points of visual attention are on-screen within a video, without the need for calibration exercises

Affectiva solutions include:

Ad Testing

• Analyze how target consumers respond to animatic and finished film video material using the emotion insight to answer creative, media and ROI challenges.

Entertainment Content Testing

• Understanding viewer emotional engagement with movies, trailers and TV episodes is key to creating experiences that make the viewer want to see more.

Qualitative Research

• Qualitative Researchers can accurately and authentically understand the emotional responses of participants, in both traditional physical settings and online environments.