Qic Research, LLC

Qic’s focus is on developing immersive qualitative research programs that mirror the lives of target consumers to capture real-life insights, taking research into natural environments to explore attitudes, values, and behaviors:

IN-PERSON: in-homes, shop-alongs, store intercepts, at-activities, in-facility

VIRTUAL: online online platform/diaries, webcam interviews, mobile engagements, self-directed video ethnogoghraphies

FLEXIBLE FORMATS: groups, mini-groups, friend- groups, triads, dyads, parent-teen combos, IDIs, single or multi-phased programs

ILLUSTRATIVE PROGRAMS: projective exercises, activity-based homework, photos, self-directed video

Founded in 2015 with a focus on insight-rich qualitative and ethnographic research. Custom-designed programs to reveal consumer attitudes and motivations and explain what it all actually means for your business. Extensive project experience across categories, brands, and consumer segments (kids, teens, young adults, parents and adults). Broad capabilities for variety of projects, including: brand/category exploration, innovation and creative concept development, shopper marketing, JTBD, etc.

Qic also provides specialty in youth research, with over a decade of experience focused on young people, with tremendous insight into how both life-stage and generational cohort influences the attitudes, values, and behaviors of today’s youth generations – Gen Z and Gen Alpha.